Cablefax The Magazine - March 2017 - 12

ADVERTISING
HERE I AM.
ENTERTAIN ME.
Re-defining Customized Service:
More than 'What to Watch Next'
On average around the world, consumers own just over three
connected devices each. With all of that connectivity,
consumers have come to expect that the video content they
want to view will be available on their device of choice, when
they choose to watch it. But an easy content browsing, buying
or renting experience for the consumer is incredibly difficult to
create behind the scenes, and even more difficult is creating an
experience consumers will want to return to time and time
again.
Widely across the communications and entertainment industry,
service providers know that consumers want a customized
service, but what does customized service really mean?
Customization of service is more than just recommending what
movie to watch next, based on what a consumer has watched
previously. Customization requires fresh thinking about how to
create an experience that is tailored to each consumer's
unique interests, devices and usage - and how to deliver it
without ripping out and replacing every back-office support
system you have.
Since consumers can connect wherever, whenever and
however they want, much of their attention is focused on 'the
what' to watch and how easy it is to find, listen, read, purchase,
and view.
The Total Package
Three years ago, ABI Research predicted that by 2019 the
average person will spend twenty-one hours per month
watching video on a mobile device. According to the US Bureau
of Labor Statistics, U.S. mobile subscribers have already
reached this volume of viewing-per week!
Though mobile viewing has accelerated well beyond
expectations, consumers are picky about the channels on
which they consume. In fact, nearly 70% of consumers visit at
least two channels before they choose one.
With multiple options for viewing the same content-after all,
you can get the same episode of Game of Thrones from any
number of content providers-prospective customers look to
the services offered (such as personalized viewing packages
that include a mix of streaming and live TV, customized offers
based on their viewing preferences and a wide variety of
payment options) that are often quite difficult, if not impossible,
for communications service providers (CSPs) to deliver through
current back-office systems and compete with native players.
But the demand for customized service is only going to grow
and the biggest risk is standing still. So what's a CSP to do?
Luckily, there are options...now.
Then There was Streaming
With the global introduction of smart technology, widely
accessible Wi-Fi and the standardization of streaming
protocols, Netflix added streaming media to its repertoire as
they celebrated their 10th anniversary in 2007. It was a
resounding overnight success. Why wait a day for the next
movie to come in the mail when customers could choose to
watch what they wanted, when they wanted and increasingly,
where they wanted.
CSPs were forced to rapidly enter a market where they had
little to no experience competing. Quickly launching new digital
services legacy back-office systems were ill-equipped to
manage. Leaving a rat's nest of disparate technology stacks for
different use cases that instead of capturing customer loyalty,
provided a disjointed experience that sent them looking
elsewhere.
10
cablefaxmag.com
March 2017
Cablefax: The Magazine
http://www.cablefaxmag.com

Cablefax The Magazine - March 2017

Table of Contents for the Digital Edition of Cablefax The Magazine - March 2017

Contents
Cablefax The Magazine - March 2017 - Cover1
Cablefax The Magazine - March 2017 - Cover2
Cablefax The Magazine - March 2017 - Contents
Cablefax The Magazine - March 2017 - 4
Cablefax The Magazine - March 2017 - 5
Cablefax The Magazine - March 2017 - 6
Cablefax The Magazine - March 2017 - 7
Cablefax The Magazine - March 2017 - 8
Cablefax The Magazine - March 2017 - 9
Cablefax The Magazine - March 2017 - 10
Cablefax The Magazine - March 2017 - 11
Cablefax The Magazine - March 2017 - 12
Cablefax The Magazine - March 2017 - 13
Cablefax The Magazine - March 2017 - 14
Cablefax The Magazine - March 2017 - 15
Cablefax The Magazine - March 2017 - 16
Cablefax The Magazine - March 2017 - 17
Cablefax The Magazine - March 2017 - 18
Cablefax The Magazine - March 2017 - 19
Cablefax The Magazine - March 2017 - 20
Cablefax The Magazine - March 2017 - 21
Cablefax The Magazine - March 2017 - 22
Cablefax The Magazine - March 2017 - Cover3
Cablefax The Magazine - March 2017 - Cover4
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-the-magazine-december-2021
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-october-2021
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-september-2021
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-august-2021
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-december-2020
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2020
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-july-2020_b
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2020
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-april-2020
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2019
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2019
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2019
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-june-2019
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-april-2019
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2018
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-october-2018
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2018
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-june-2018
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2017
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2017
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2017
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-april-2017
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-march-2017
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-october-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-may-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-march-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2015
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2015
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2015
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-may-2015
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-march-2015
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2014
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2014
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2014
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-april-2014
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2013
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-october-2013
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2013
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-june-2013
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-december-2012
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2012
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2012
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2012
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-december-2011
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2011
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-october-2011
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2011
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-december-2010
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2010
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2010
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2010
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-may-2010
https://www.nxtbookmedia.com