Cablefax The Magazine - March 2017 - 13
Fast forward to today and CSPs still struggle with competing in,
and monetizing digital services as legacy back-office systems
remain just that-legacy. Unable to make the leap to real-time,
multi-device services that deliver the personalized experience
digitally-savvy consumers expect.
With higher recurring capital investments than ever before and
competitive pressures at every turn, having the right tools for
maintaining an exceptional brand image and leveraging
customer relationships is crucial to a successful (and profitable)
monetization strategy in the digital services marketplace.
Non-negotiables in the Customized
It's obvious, it's not enough to just make video content
available for streaming. The real value to the consumer comes
from what you offer that keeps them coming back to your brand
for the next episode.
* Is your experience easier to navigate than others?
* Do you offer content packages including a wide range of
Internet TV services like Electronic Sell Through,
Transactional Video on Demand and Subscription Video on
Demand as well as live linear, extended live linear and live
* What about a mix of streaming and live programming or
the option to purchase digital and traditional services
* Or features and functions consumers now consider to be
table stakes in today's digital economy such as Identity,
Digital Lockers, eWallet and unlimited payment options.
Additionally, there are today's 'must have' capabilities:
Omni-channel care empowers organizations to capture, analyze
and act upon consumer preferences, habits and history
providing the personalized interactions consumers expect.
A single federated identity for each customer ensures they
receive a singular experience across devices and regardless of
service used in the past-or ones used tomorrow-while
providers have full visibility into customer preferences across
all the services they use. This will become particularly powerful
as consumers choose more and more providers for video
streaming-each with its own login. Already, this is becoming
difficult (and frustrating) for consumers to manage and we are
starting to see gravitation toward providers that can deliver a
single, easy-to-use destination for all the content customer's
value, from short-form video on YouTube, to long-form movies.
The rising generation of consumers doesn't just want to watch
live content; they want to comment on it in real-time sharing
their reactions with friends on social media.
Cablefax: The Magazine
Get Future Ready...Today
We get it! Legacy Business Support Systems (BSS) infrastructure
doesn't cut it in the digital services world but it's still a critical
part of a traditional organization's back-office systems.
Companies must bridge the gap between legacy BSS with new
capabilities supporting digital services. And they must do it fast.
Netflix added 7 million new global subscribers last quarter
alone! And the share of wallet for traditional operators will only
continue to erode.
To deliver core competencies requires a nimble Digital BSS
platform. One that brings significant new functionality without
additional cost while meeting consumer expectations. And all
on the SAME Digital BSS platform.
The Power of the Cloud
Ascendon is a Software-as-a-Service (SaaS), cloud-based
platform that enables organizations the flexibility to transition to
digital services without adding extraordinary amounts of time,
resources, complexity and cost by deploying a separate stack
that integrates with legacy systems. Serving as that bridge
between the old and the new, dramatically reducing costs
(think millions) and dramatically speeding time to market-think
60-90 days. Only Ascendon can do that!
Giving providers the capabilities needed to quickly grow this
vital new customer base while supporting existing customers
with new digital services and keeping up with today's
accelerated pace of change through quarterly software updates
guaranteeing predictability, speed-to-market and agility.
In a Nutshell
Existing back-office systems are no longer an excuse for not
capitalizing (and monetizing) the opportunities that await and
giving consumers the personalized experience they not only
expect, but captures their loyalty.
Instead, back-offices can be augmented with nimble,
cloud-based platforms like Ascendon. Allowing organizations to
focus resources on strategic initiatives, maintaining an
exceptional brand image and leveraging existing customer
relationships-imperative to digital services success.
For more about enabling streamed,
digital content leveraging
Cablefax The Magazine - March 2017
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