Cablefax The Magazine - May 2015 - 17

13. THE NEGOTIATOR
14. THE TIME
IS NOW
Richard Plepler,
Title: Chairman & CEO, HBO
Years in Cable: 20+
Michael Lombardo
Title: President,
Programming, HBO
Years in Cable: 20+
Michael Biard
Title: President, Distribution, Fox Networks
Years in Cable: 16
Education: BA, Biology-Psychology, Columbia
University; JD, Loyola Law School
Best Advice in 7 Words or Less: Work hard, play
hard, sleep well.
Biard is a busy guy. He's responsible for distribution
strategy, and sales and marketing efforts
for Fox's 44 national and regional networks and
their non-linear extensions. He has also helped
ensure Fox Networks' TV Everywhere services
are accessible to 80 percent (and growing) of
pay-TV customers in the U.S., and his superior
negotiating skills helped him iron out distribution
deals to launch FXX and Fox Sports One, the
latter being the largest nations sports network
launch in cable history.
Should the industry embrace or reject " virtual
MSOs " and why?
Maybe a valid question last year; by now, it seems
the industry has moved past embrace into a conjugal
relationship...
Favorite Screen:
My cycling computer; preferably, with nothing but
a mountain road in the background.
I wish Congress would just...
take seriously the value of intellectual property
rights. Too much " value " in the technology
industry is modern day theft masquerading as
innovation.
My favorite newfound hobby:
Fly fishing somewhere off the grid.
The last time I had a good laugh was...
Every day! When there's no more humor in the
day-to-day business, it will be time to move on. ■
Cablefax: The Magazine
Under Lombardo and
Plepler's guidance, HBO
remains in the news for all
the right reasons, from having
its largest subscription
growth in 30 years to the
potentially game-changing
launch of HBO Now, which
will make HBO available
even to viewers who don't
have cable. Programming
highlights including critical
darlings " Veep " and " True
Detective, " as well as
noteworthy documentaries
15. MR. SHOWTIME
Matt Blank
Title: Chairman & CEO,
Showtime Networks
Years in Cable: 39
Education: University of
Pennsylvania's Wharton
School of Business
Showtime has been cranking
out the hits lately. And under
Blank's stewardship, the
home of " Homeland, " " The
Affair " and other coveted
original shows is now
available via authentication
service Showtime Anytime
to more than 90 percent of
subscribers. Blank is also upping
the network's presence
in the boxing ring, with several
matches featuring Floyd
Mayweather and others on
the 2015 slate. And distribution
growth remains a priority
May 2015
like " The Jinx " and
" Going Clear, " helped
generate the renewed
interest in the brand.
And last year " Game
of Thrones " officially
became the mostwatched
show in HBO
history. In breaking
with convention, Plepler
and Lombardo continue
to shape the course of
premium cable. ■
for this savvy exec, with a
new carriage deal with DISH,
and expansion of the brand
into the Canadian market.
I watch most programming
on this device: Television
Should the industry
embrace or reject " virtual
MSOs " and why? Embrace.
Competition will make everyone
better, and consumers
ultimately get what they want.
If I had a show on YouTube
it would be called...
SHOTube
Favorite Screen: iPad
The day we get multiplatform
measurement is the
day I... That day is now. We
measure across platforms -
On Demand, replays, L+7,
Showtime Anytime, etc.
If my office produced a
viral video, the background
music would be... Maroon 5
The technology that will
most benefit cable over
the next year is: Search and
early release VOD
Favorite vacation spot: Italy
Favorite TV show as a kid?
" Man from U.N.C.L.E. "
My favorite business/
motivational book:
The Tipping Point ■
cablefaxmag.com
17
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Cablefax The Magazine - May 2015

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