Cablefax The Magazine - May 2015 - 36

47. CONTENT KING
Bob DeBitetto
Title: President, Brand Strategy,
Business Development and A+E
Studios at A+E Networks
Years in Cable: 16
Education: JD, UCLA School of Law
Best Advice in 7 Words or Less: It's just TV.
DeBitetto knows that owning your own content
is critical is today's competitive programming
48. BRAND
BONANZA
Jana Bennett
landscape. The studio arm creates and executes
scripted programming across A+E Network's
networks and platforms, including the adaptation
of French zombie hit " The Returned " for
A&E, the comedic drama " Un-Real " for Lifetime
and the " Sons of Liberty " miniseries for History.
Of late, DeBitetto has been spearheading firstlook
deals with top creative execs, including
showrunner Carlton Cuse of " Bates Motel, "
" Vikings " creator Michael Hirst and " Dallas Buyers
Club " producer Rachel Winter, thus securing
even more quality content in the pipeline.
Rob Sharenow
Title: EVP & GM; A&E and
Lifetime
Years in Cable: 15
Education: BA, Brandeis
University; MA (American
Studies), NYU
Best Advice in 7 Words
or Less: Don't aspire to be
good. Aim higher.
Title: President, FYI and
Lifetime Movie Network
Years in Cable: 5 in cable,
many more in broadcast media
Education: Oxford University
and London School of
Economics
Best Advice in 7 Words
or Less: Don't be afraid
to reinvent-yourself, the
business
Paul
Buccieri
Title:
President,
A&E and
History
Years in Cable: 20+
Education: California State
University of Northridge
Best Advice in 7 Words
or Less: " Don't confuse
activity for achievement. "
- John Wooden
Dirk Hoogstra
Title: EVP & GM,
History & H2
Years in Cable: 20
Education: BA, Psychology
Best Advice in 7 Words or
Less: There are no rules.
36
Together these network
heads have led A+E
Networks into the new era
of multiplatform content
creation. Buccieri is new at
the helm of A&E and History
since January, after a stint
ITV Studios, and brings with
him strong relationships with
top producers, writers and
directors. Bennett is behind
the rebrand of Bio Channel
to FYI, a transformation
that has brought ratings
increases of 9 percent with
A25-54 and 8 percent with
A18-49 during its initial six
months. Hoogstra keeps
History a top network
among men for non-sports
programming-with loads
of original programming in
the pipeline-and, under
his watch, H2 has nearly
doubled its ratings after its
rebrand. Expect more quality
scripted programming
from the net, following the
success of " Houdini " and
" Sons of Liberty. " Longtime
Lifetimer Sharenow recently
took on content creation
cablefaxmag.com
for A&E as well as Lifetime.
At the latter, he's responsible
for many successes,
including solidifying the net
as the No. 5 basic cable
network among women
18-49, ushering in more
original content than ever,
and growing original movies'
ratings by double digits in all
key demos.
Bennett
The day we get multiplatform
measurement is
the day I... crack open the
bubbly.
Apple iWatch or Rolex?
Depends on who's paying....
Twitter, Instagram or
Snapchat? Instagram - I
am a visual person.
My favorite newfound
hobby: Instagram food porn
If Disney hired me to
reboot " Star Wars " I
would... ask the Jedi
masters to really get back
into training more than
Luke Skywalker.
If my office produced a viral
video, the background
music would be... something
emotional - Sinatra,
or Ed Sheeran, anyone?
Which character would
I most want to doublecross
me on " Game
of Thrones " and why?
Khaleesi, because who
wouldn't want to be betrayed
by the mother
of Dragons?
May 2015
I watch most programming on this device:
iPad
If I could interrupt Kanye West just once, I
would tell him... get off the stage.
If Disney hired me to reboot " Star Wars " I
would... hire Matt Stone and Trey Parker.
If my office produced a viral video, the
background music would be... Gimme Shelter
(Rolling Stones)
The technology that will most benefit cable
over the next year is... anything that results in
a better user experience. ■
Buccieri
If I had a show on YouTube
it would be called...
" Monetize Me "
The day we get multiplatform
measurement is
the day I... celebrate.
Apple iWatch or Rolex?
Neither
My favorite newfound
hobby: Pining for the L.A.
weather I left behind
The last time I had a
good laugh was... when
I looked at the weather
forecast for N.Y. on April 1.
Hoogstra
If I had a
show on
YouTube it
would be
called...
" Falling Cats. "
Apple iWatch or Rolex?
Bell & Ross
Desert island album:
Frank Black
My favorite business/motivational
book: Desperate
Networks
Sharenow
Kasdan, and hide the Jar
Jar Binks prosthetics.
Which character would
I most want to doublecross
me on " Game
of Thrones " and why?
A very difficult question.
But I guess I would
prefer to be eaten by one
of Daenerys Targaryen's
dragons. Death by dragon
would likely be quicker
and less psychologically
painful than being
double-crossed by some
of " Game of Thrones' "
human characters.
Who's on tap for the next
big comeback?
The character Damien from
" The Omen. " I just have a
feeling about that one.
Favorite TV show as
a kid: A multi-way tie
between " Twilight Zone, "
" Saturday Night Live, "
" M*A*S*H, " " Gilligan's
Island, " " Hill Street Blues, "
" Lost in Space, " " Star
Trek, " " Mary Tyler Moore, "
" The Carol Burnett Show, "
" What's Happening!!, "
" Eight is Enough, " " WKRP
If Disney hired me to
reboot " Star Wars " I
would... immediately hire
J.J. Abrams and Lawrence
in Cincinnati, " " Cheers, "
" Love Boat, " " Fantasy
Island, " " The Krofft Supershow, "
Bugs Bunny/Warner
Bros. cartoons, " The Six
Million Dollar Man, " " Grizzly
Adams " and " Happy
Days " (and I'm sure I'm
forgetting some). I was a
total TV junkie. ■
Cablefax: The Magazine
http://www.cablefaxmag.com

Cablefax The Magazine - May 2015

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