Cablefax The Magazine - May 2015 - 45

69. ON HOLIDAY
70. POP GOES THE NETWORK
Bill Abbott
Title: President & CEO, Crown Media Family
Networks
Years in Cable: 27
Education: College of the Holy Cross
Abbott's not a kid, but that doesn't stop him
from wanting it to be Christmas every day.
After Hallmark Channel scored record ratings for its 24/7 Christmas
countdown last year-and its biggest-ever audience day on Nov. 29
for " Christmas Under Wraps " -he's started repeating the roundthe-clock
themed programming for other holidays, beginning with
Valentine's Day. June weddings, Halloween, Thanksgiving and backto-school
time are also on the list. This year Abbott has other plans
in the works to grow Hallmark Channel and sister Hallmark Movies
& Mysteries, as well as increased collaborations with Hallmark retail
stores for content and marketing.
I watch most programming on this device:
A 50-inch flat screen TV!
The day we get multiplatform measurement is the day I...
can truly watch TV Everywhere.
Apple iWatch or Rolex? Apple iWatch
Twitter, Instagram or Snapchat? Twitter
If Disney hired me to reboot " Star Wars " I would... not take the job.
If my office produced a viral video, the background music
would be... " I've Loved These Days "
Favorite vacation spot: Montauk
Who's on tap for the next big comeback? New York Jets
Desert island album: Songs In The Attic by Billy Joel
Favorite TV show as a kid: " Scooby Doo "
My favorite business/motivational book:
The One Day Contract by Rick Pitino ■
71. LEADER OF THE EVOLUTION
Mark Greenberg
Title: President & CEO, Epix
Number of Years in Cable: 30
Education: BA, Providence College;
MBA from Columbia University,
Best Advice in 7 Words or Less:
Never take " NO " for an answer.
An early advocate of making television accessible
across multiple platforms, Greenberg
has struck groundbreaking distribution deals
making Epix content available via a Google
Chromecast app as well as on Time Warner
Cable and AT&T's U-verse. Because of
Greenberg, Epix became a pioneer by being the
first network to put its entire library online and
ensure its content is viewable on Roku, XBox,
Playstation, and iOS and Android devices.
Cablefax: The Magazine
Brad Schwartz
Title: President, POP - a
CBS/Lionsgate partnership
Years in Cable: 12
Education: BA, University
of Pennsylvania
Best Advice in 7 Words
or Less: Take pictures.
Schwartz led the successful
rebrand of CBS/Lionsgate-owned
POP, formerly
TVGN, to more than 80
million homes this January,
building the new network nearly from the ground up. With more than
400 hours of original content, POP is poised for growth in the coming
year, particularly with an exec like Schwartz at the helm. He's launched
the cable networks Fuse, MuchMusic (Canada) and MTV Canada, and
has been behind successful programming such as the Emmy -nominated
" Billy on The Street " and the Peabody-winning " Degrassi. " Given that
there are an additional 10 projects in development at POP, we're excited
to see what's in store.
I watch most programming on this device: My couch
If I had a show on YouTube it would be called: " Blame Canada "
The day we get multiplatform measurement is the day...
everyone wins.
If I could interrupt Kanye West just once, I would tell him...
you are a one-of-a-kind musical genius.
I wish Congress would just... get along.
Twitter, Instagram or Snapchat? Twister
Desert island album: Sublime
My favorite business/motivational book: Start With Why ■
I watch most programming
on this device:
Whatever has the fastest Internet connection.
If I had a show on YouTube it would
be called...
" Things Don King Told Me Never to Tell Anyone "
starring Mike Tyson.
Favorite screen:
The best one that I have available at any
given moment.
Apple iWatch or Rolex?
Rolex... I really don't need more things that
buzz and beep and vie for my attention.
If I could interrupt Kanye West just once, I
would tell him... I'm going to let you finish, but
Paul McCartney and the Beatles had one of the
best albums of all time.
Favorite Cable Show memory: Muhammad
Ali coming to the Cable Show for the launch of
American Sports Classics. (1997) ■
May 2015
cablefaxmag.com
45
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Cablefax The Magazine - May 2015

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