Cablefax The Magazine - May 2015 - 47

73. A UNIFIED VISION
Best Advice in 7 Words or Less:
To define reality and tell the truth.
Alberto Ciurana
Title: President, Programing and Content,
Univision Communications Inc.
Years in Cable: 35 years in the TV industry.
Education: Universidad de Guanajuato, Mexico
Best Advice in 7 Words or Less: Be humble.
Juan Carlos
Rodriguez
Title: President,
Univision Deportes
Years in Cable: 15
Education:
Business Administration
Best Advice in 7 Words or Less:
Dream, dream, dream, try and fail, dream.
Keith Turner
Title: President,
Advertising Sales &
Marketing, Univision
Communications Inc.
Years in Cable: 15+
Education: BS,
Business Management
and Marketing, C.W. Post
Univision ranked as the fifth most-watched
network in primetime, regardless of language,
among Adults 18-34 and Adults 18-49 for the
entirety of 2014. Why? Look no further than
these three execs. Ciurana led the positioning
of the net as younger and more male-oriented,
solidified by alternative series " La Viuda
Negra. " And he continues to drive Univision's
entertainment slate with pioneering collaborations
including Latino boy band search " La
Banda " (The Band) with Simon Cowell. In a
tough marketplace, Turner's team closed the
2014 Upfront with growth in both volume and
price including the most successful sports
sales effort in the company's history with
the FIFA World Cup. With Rodriguez as team
captain, UDN ranked as the fastest-growing
sports cable network regardless of language
in 2014, in both total day and primetime. As
the exclusive Spanish-language rights holder
in the U.S. for the FIFA World Cup tournament,
the network delivered the most extensive FIFA
World Cup coverage in the history of Spanishlanguage
television in the U.S., reaching
nearly 81 million Total Viewers, a 65 percent
increase over the 2010 presentation. And let's
not forget MLS. Rodriguez has big plans for
league coverage thanks to a new eight-year
agreement.
Ciurana
I watch most programming on this device:
My TV. Since I was a kid, I have been obsessed
with television, and while I use my iPhone for
social media, I still enjoy watching the big screen.
74. STREAMING ALONG WITH SLING
Roger Lynch
Title: CEO, Sling TV
Years in Cable (Pay-TV): 16
Education: BS, University of
Southern California; MBA,
Dartmouth College
Best Advice in 7 Words or Less:
Skate to where the puck is going.
Lynch and his team incorporated
everything cord-cutting consumers
could want from TV streaming into
Sling TV, and then some. To do it, Lynch first had to build cross-functional
relationships with programmers, advertisers, and content deliverers.
Although demand for Final Four viewing proved a big stress test for the serCablefax:
The Magazine
May 2015
I have over 12 screens in my office, which allows
me to monitor what's on at all times.
The day we get multiplatform measurement
is the day... Univision will be No. 1 regardless
of language in the U.S., as Hispanics continue
to over-index in the use of mobile devices.
Twitter, Instagram or Snapchat? Twitter.
I'm an avid user of Twitter. I started using the
platform a few years ago to connect with the
audience and now I have 2.5 million followers.
My favorite newfound hobby: It's not a new
hobby, but my all-time favorite hobby is driving
my Harley long distances. I call it " air therapy. "
Rodriguez
I watch most programming on this device:
Huge TV
The biggest innovation in cable over the last
year: Hat Trick Production - (Remote Soccer
Production)
If I had a show on YouTube it would be
called... " The Board "
Favorite vacation spot: Snow skiing with family
& friends - Anywhere
Favorite TV show as a kid: " Top Cat "
Turner
I watch most programming on this device...
it's called a Television!
Apple iwatch or Rolex? Rolex
If I could interrupt Kanye West just once...
I'd tell him to go wait in the car, and don't play
with the radio!
Favorite TV show as a kid: " Bonanza. " I
wanted to grow up to be Little Joe.
If my office produced a viral video, background
music would be...
Springsteen - Land of Hopes and Dreams ■
vice, Lynch moved quickly to make some tech adjustments while continuing
to sign on more big-name networks, most recently HBO.
The biggest innovation in cable over the last year: The increasing
use of big data analytics to provide a better customer experience and to
predict network problems.
Should the industry embrace or reject " virtual MSOs " and why?
Embrace. Virtual MSOs provide much needed innovation to the industry
and represent an opportunity to go after an under-served market.
Desert Island Album: Bruce Springsteen - Born To Run
The technology that will most benefit cable over the next year is...
OTT. It may seem counter-intuitive to some, but OTT adoption is good for
cable companies. People who use OTT services need very high speed,
high capacity broadband that cable is almost uniquely positioned to provide.
Broadband also happens to be cable's most profitable product line.
My favorite business/motivational book: Cryptonomicon ■
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