Cablefax The Magazine - May 2015 - 48

75. SALE ON, SCRIPPS
Steve Gigliotti
Title: Chief Revenue Officer, Scripps Networks
Interactive (pictured, top left, far left)
Years in Cable: 15
Education: BBA, Marketing,
University of Pennsylvania
Best Advice in 7 Words or Less:
Judge leaders by those who follow.
Jon Steinlauf
Title: President, Ad Sales & Marketing, Scripps
Networks Interactive (pictured, lower left)
Years in Cable: 30
Education: Duke University
Best Advice in 7 Words or Less:
Listen more than talk. Watch lots of television.
Karen Grinthal
Title: SVP, National Ad Sales, Food Network
and Cooking Channel (pictured, lower right)
Greg Regis
Title: SVP, National Ad Sales,
Travel Channel and Great American Country
(pictured, top right, far left)
Education: St. John's University
Donna Stephens
Title: SVP, National Ad Sales,
HGTV and DIY Network (pictured, center right)
Years in Cable: 29
Education: BS (Business Administration)
Best Advice:
Believe in yourself and your team.
Gigliotti and his team delivered their third
consecutive year passing the $1 billion mark in
bookings during the 2014 Upfront. To put it in
perspective, that's more than 10 percent of the
total cable Upfront business. As the marketplace
evolves, Steinlauf, Grinthal, Regis and
Stephens continue to push boundaries to offer
advertisers new and unique ways to share their
brands and stories with the upscale viewers of
Food Network, Cooking Channel, Travel Channel,
GAC, HGTV and DIY Network. The team this
year will continue to focus on cross-platform
sales opportunities-using on-air, online, instore,
print, social media and brand integration
assets to achieve client goals.
Gigliotti
The technology that will most benefit cable
over the next year is:
TVE-start now; benefits for years.
48
cablefaxmag.com
Favorite vacation spot:
Relais San Sanino, Tuscany, Italy
Desert island album? Born in the USA (Bruce
Springsteen); Dave Matthews Band, Vegas Live
Favorite TV show as a kid: " The Cisco Kid "
My favorite business/motivational book:
HBR's 10 Must Reads, Harvard Business
Review Press series, On Leadership,
On Communication and The Essentials
Steinlauf
Favorite screen: Television
Twitter, Instagram or Snapchat? Instagram
My favorite newfound hobby:
Walking my new puppy
Favorite vacation spot: Italy
Desert island album: Jimmy Buffet
Favorite TV show as a kid: " Brady Bunch "
Dish I can make and that would impress a
celebrity chef: I work at Food Network - it
can't be done!
Regis
The biggest innovation in cable over the last
year: Competition & Survival Instinct. First year
of organic upfront revenue decline. It will force
May 2015
the industry to create better, more relevant
content and realize that numbers don't just go
up because they always have.
Favorite screen: The bigger the better. Looking
into a tiny screen means you necessarily have
to avoid all others; I'd rather not do/become
that.
Twitter, Instagram or Snapchat? Pinterest.
Reaching people through their real passions
versus following or being followed seems like a
better consumer and business model proposition
to me.
Favorite vacation spot: Laguna Beach, CA
My favorite business/motivational book:
Flying Without A Net: Turn Fear of Change Into
Fuel For Success - Tom Delong
Stephens
Twitter, Instagram or Snapchat? Instagram
My favorite newfound hobby: Hiking
Favorite vacation spot: Portland, ORE
Desert island album: Justin Timberlake -
20/20 Experience
Favorite TV show as a kid:
" Charlie's Angels " ■
Cablefax: The Magazine
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Cablefax The Magazine - May 2015

Table of Contents for the Digital Edition of Cablefax The Magazine - May 2015

Contents
Cablefax The Magazine - May 2015 - Cover1
Cablefax The Magazine - May 2015 - Cover2
Cablefax The Magazine - May 2015 - Contents
Cablefax The Magazine - May 2015 - 4
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