Cablefax The Magazine - May 2015 - 60

97. KNOW TO GROW
Glenn Beck
Title: Founder & Owner, TheBlaze
(pictured, upper)
Years in Cable: 8
Education: High School
Best Advice in 7 Words or Less:
Focus on important things, the rest follows.
Alexander " Sandy " Brown
Title: President & CEO, One World Sports
(pictured, center right)
Years in Cable: 25
Education: BA, Washington & Lee University
Best Advice in 7 Words or Less:
Read everything; work harder than anyone else.
Keith Clinkscales
Title: CEO, Revolt Media & TV (pictured, lower)
Years in Cable: 10
Education: BS, Florida A&M University;
MBA, Harvard University
Best Advice in 7 Words of Less:
Pledge allegiance to your brand
Val Boreland
Title: EVP, Head of Programming & Production,
Revolt Media & TV (pictured, center left)
Years in Cable: 20
Education: University of Michigan
Best Advice in 7 Words or Less:
If you're not happy then leave.
If there's one thing these networks have in common,
it's tremendous growth. One World Sports'
distribution is up 40 percent over last year, TheBlaze's
distribution has doubled, and Revolt is on
track to be the third-largest independent network
launch in cable history. But the real story is these
execs' are all leading the charge by focusing
on their audiences. For One World Sports, that
means providing viewers access to nearly every
sport imaginable. Beck, Boreland, Brown and
Clinkscales all know the value of respecting their
audiences enough to create programs and build
sponsorships their viewers can relate to.
Beck
I watch most programming on this device:
iPad
The biggest innovation in cable over the
last year: Sling TV
Apple iWatch or Rolex? Both
Twitter, Instagram or Snapchat?
All of the above. Be where your audience is.
60
cablefaxmag.com
Favorite vacation spot: My farmhouse
The last time I had a good laugh
was... every day!
My favorite business/motivational
book: I don't have just one favorite but
my most recent has been The Go-Giver:
A Little Story About a Powerful Business
Idea by Bob Burg and John David Mann
Brown
I watch most programming on this
device: Smartphone
Favorite screen: 60-inch
Apple iWatch or Rolex? Neither-Timex
Twitter, Instagram or Snapchat? Twitter
If my office produced a viral video, the
background music would be... U2
The technology that will most benefit
cable over the next year is... continued
development of broadband.
Who's on tap for the next big comeback?
John Malone
Desert island album: U2, Rattle & Hum
Favorite TV show as a kid:
" The Green Hornet "
The last time I had a good laugh was...
with my kids this morning.
Dish I can make and that would
impress a celebrity chef: Roast wild
Canadian goose
My favorite business/motivational
book: Winning by Jack Welch
Clinkscales
Favorite screen: I love how much can
be done from my smartphone, and since
it is with me it remains my favorite
screen for most of the day. However, I
like to find my way to the television for sporting
events.
Twitter, Instagram or Snapchat? To reach the
audience that we go after, I would say all of them,
and I would add Vine as well.
The technology that will most benefit cable
over the next year: I believe there is a tremendous
amount of potential between the speed of
social media, and the way audiences discover,
find and fall in love with content. Technologies
like Whipclip, promise to empower more
fans to talk about their favorite content. As
measurement continues to change, the social
media impact will become an increasingly
important measurement factor.
Favorite TV show as a kid: " Starsky and Hutch "
May 2015
Boreland
I watch most programming on this device:
50/50 between TV and laptop
The biggest innovation in cable over the last
year: The launch of Revolt TV
If I had a show on YouTube it would be
called... " How to Watch Television "
The day we get multiplatform measurement
is the day I... get a good night's sleep.
If I could interrupt Kanye West just once, I
would tell him... laugh & smile more. I like him
so much better when he does.
Twitter, Instagram or Snapchat? Instagram
The technology that will most benefit cable
over the next year is... an accepted audience
measurement tool across multiple platforms.
Favorite vacation spot: Capri, Italy ■
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Cablefax The Magazine - May 2015

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