Cablefax The Magazine - May 2016 - 21

26. SPREADING THE WEALTH
Mel Berning
Title: President & Chief
Revenue Officer, A+E
Networks
Years in Cable: 13
Education: BA, UVA;
MBA and Master
Journalism, Columbia
One Word that Best
Describes Me: Dogged
David Zagin
Title: President, Distribution,
A+E Networks
Years in Cable: 29
Education: Syracuse
University
One Word that Best
Describes Me: Motivated
In an era of new distribution models, Zagin and
Berning are powering ahead, leading A+E Nets
to new growth and distribution and revenue
avenues. Zagin oversaw the successful swap
of H2 to Viceland and negotiated key long-term
deals, including a multiplatform deal with AT&T
and with Hulu for exclusive SVOD rights to
Lifetime drama " UnREAL. " Berning is guiding the
company's embrace of programmatic monetization
strategies in digital media at full scale, while
stepping up sales across networks including FYI,
which added 150 new buyers.
Mel Berning
The biggest innovation in cable over the last
year: VOD4+ Dynamic ad-insertion capabilities.
It's unlocking the value of the on-demand environment
for programmers, operators and advertisers.
Last show I watched not on my network(s):
" The Affair " on Showtime. Lots of bad guys on
it, and that holds me over until " Ray Donovan "
comes back on.
Favorite charity you work with: Habitat for
Humanity. It deals in real tangible benefits-
better housing for people in need.
If this election year was a reality TV series, it
would be called... " Demolition Derby "
What should cable do to improve its image?
Cable has far and away the best video brands
and content. And the bundle presents tremendous
value compared to unbundling. Cable
needs to get credit for its value proposition.
I watch the majority of programming on this
device: 78 " HDTV monitor
David Zagin
Virtual reality is... going to have a long
road ahead of it, just like 3D. Just not sure if
consumers are prepared to wear a headset while
watching TV. Great viewing experience, but the
" headset " is a bit uncomfortable.
Last show I watched not on my network(s):
" Billions " on Showtime
Best way to spend a Saturday night: At local
casual restaurants with friends, and whenever
the family is together, which isn't that often
because we are empty nesters.
My cable industry mentor and why: Bob
Miron, he introduced me to the industry many
years ago and I am forever grateful.
Favorite vacation spot: Any warm weather destination
with my family, last year's favorite place
was Cabo, not sure where we will be this year.
My typical breakfast is: Very simple-granola/yogurt,
English muffin, OJ, coffee ■
Cablefax: The Magazine
May 2016
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21
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Cablefax The Magazine - May 2016

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