Cablefax The Magazine - May 2016 - 42

54. UNIFIED
Tonia O'Connor
What does the future look like for skinny
bundles and flexible packaging? More, more
and more.
Tonia O'Connor
Title: Chief Commercial Officer & President of
Content Distribution, Univision Communications
Years in Cable: 20+
Education: S.I. Newhouse School of Public
Communications at Syracuse University
One Word that Best Describes Me: Happy
Jessica
Rodriguez
Title: EVP & Chief
Marketing Officer,
Univision Communications
Years
in Cable:
15+
Education:
MBA, Stanford
University School
of Business
One Word that
Best Describes
Me: Authentic
Working in tandem, O'Connor and Rodriguez
have successfully integrated Univision's
disparate marketing functions to further
strengthen and broaden its brand. Today
the company's promotional, creative and
media inventory is valued at more than $500
million across broadcast, cable, radio and
digital properties-and these execs are
leveraging the content with both programspecific
activations and broad initiatives
like the brand campaign " Todo es posible "
(Everything is possible). O'Connor's year
included a public battle with AT&T over carriage
and retransmission that was heated at
times, but eventually ended with Univision
channels returning to the U-verse lineup as
the two finalized a deal.
42
cablefaxmag.com
My dream would be for my blowdryer to be
connected to the Internet of Things so it could
give me a professional blow out everyday!
Favorite charity event you work with: FACES
-Finding a Cure for Epilepsy and Seizures.
What should cable do to improve its image?
Create more opportunities for multicultural
talent in front of and behind the camera.
My favorite hashtag is: #HatersBackOff-It
represents opportunity: not only is it one the
first scripted series by a YouTube creator but
also represents the belief you can do anything!
Hoverboard, driverless car or drone: Driverless
car... I live in NJ. Enough said!
Jessica Rodriguez
The biggest innovation in cable over the last
year: So many to choose from. Obviously the
proliferation of streaming services just allows
for more discovery of content. I also think
about automated TV buys-programmatic
buys and how technology has made it possible
to reach the specific consumer you want, and
it really helps extend the reach and frequency.
This is changing the media buying world in so
many ways. Instead of using proxy's there is
all this data that you can now use and place
an ad at a specific time to a specific person.
I watch the majority of programming on this
device: On my iPad... I've got all the apps,
including Slingbox so I can even see what's on
our air at our station in Puerto Rico
Favorite vacation spot: Tenerife, Canary Islands...
My dad was born there and he passed
away, so I love going back to feel connected to
him. It's a heavenly place.
The technology that will most benefit cable
over the next year is: I am excited about
virtual reality and how that technology will
create unique ways for people to engage with
content that can build brands, create buzz and
stickiness. I also love how social keeps evolving
Facebook live and Snapchat among others.
It's all of these examples that are allowing for
content to continue to live in multiple platforms
and thru different experiences. ■
55. THE SALESMAN'S SALESMAN
Joe Abruzzese
Title: President, Advertising Sales, Discovery
Communications
Years in Cable: 30+ years
Education: bachelor's degree in marketing and
finance, Seton Hall University
One Word that Best Describes Me: Affable
Under Abruzzese's legendary leadership, his
sales team made 2015 another banner year. A
solid upfront and several consecutive quarters
of strong scatter outpaced most competitors.
Considered old-school by some, Abruzzese
hasn't forsaken his deal-winning ways, but
he has adapted to the digital age in order to
give advertisers what they want. No wonder he
remains a favorite of both clients and agencies
and is one of the most respected sales leaders
in the media industry.
The biggest innovation in cable over the last
year: The quality of good programming available.
Last show I watched not on my network(s):
" Billions "
My first job: My first job was selling shirt fabric. ■
May 2016
Cablefax: The Magazine
http://www.cablefaxmag.com

Cablefax The Magazine - May 2016

Table of Contents for the Digital Edition of Cablefax The Magazine - May 2016

Contents
Cablefax The Magazine - May 2016 - Cover1
Cablefax The Magazine - May 2016 - Cover2
Cablefax The Magazine - May 2016 - Contents
Cablefax The Magazine - May 2016 - 4
Cablefax The Magazine - May 2016 - 5
Cablefax The Magazine - May 2016 - 6
Cablefax The Magazine - May 2016 - 7
Cablefax The Magazine - May 2016 - 8
Cablefax The Magazine - May 2016 - 9
Cablefax The Magazine - May 2016 - 10
Cablefax The Magazine - May 2016 - 11
Cablefax The Magazine - May 2016 - 12
Cablefax The Magazine - May 2016 - 13
Cablefax The Magazine - May 2016 - 14
Cablefax The Magazine - May 2016 - 15
Cablefax The Magazine - May 2016 - 16
Cablefax The Magazine - May 2016 - 17
Cablefax The Magazine - May 2016 - 18
Cablefax The Magazine - May 2016 - 19
Cablefax The Magazine - May 2016 - 20
Cablefax The Magazine - May 2016 - 21
Cablefax The Magazine - May 2016 - 22
Cablefax The Magazine - May 2016 - 23
Cablefax The Magazine - May 2016 - 24
Cablefax The Magazine - May 2016 - 25
Cablefax The Magazine - May 2016 - 26
Cablefax The Magazine - May 2016 - 27
Cablefax The Magazine - May 2016 - 28
Cablefax The Magazine - May 2016 - 29
Cablefax The Magazine - May 2016 - 30
Cablefax The Magazine - May 2016 - 31
Cablefax The Magazine - May 2016 - 32
Cablefax The Magazine - May 2016 - 33
Cablefax The Magazine - May 2016 - 34
Cablefax The Magazine - May 2016 - 35
Cablefax The Magazine - May 2016 - 36
Cablefax The Magazine - May 2016 - 37
Cablefax The Magazine - May 2016 - 38
Cablefax The Magazine - May 2016 - 39
Cablefax The Magazine - May 2016 - 40
Cablefax The Magazine - May 2016 - 41
Cablefax The Magazine - May 2016 - 42
Cablefax The Magazine - May 2016 - 43
Cablefax The Magazine - May 2016 - 44
Cablefax The Magazine - May 2016 - 45
Cablefax The Magazine - May 2016 - 46
Cablefax The Magazine - May 2016 - 47
Cablefax The Magazine - May 2016 - 48
Cablefax The Magazine - May 2016 - 49
Cablefax The Magazine - May 2016 - 50
Cablefax The Magazine - May 2016 - 51
Cablefax The Magazine - May 2016 - 52
Cablefax The Magazine - May 2016 - 53
Cablefax The Magazine - May 2016 - 54
Cablefax The Magazine - May 2016 - 55
Cablefax The Magazine - May 2016 - 56
Cablefax The Magazine - May 2016 - 57
Cablefax The Magazine - May 2016 - 58
Cablefax The Magazine - May 2016 - 59
Cablefax The Magazine - May 2016 - 60
Cablefax The Magazine - May 2016 - 61
Cablefax The Magazine - May 2016 - 62
Cablefax The Magazine - May 2016 - 63
Cablefax The Magazine - May 2016 - 64
Cablefax The Magazine - May 2016 - 65
Cablefax The Magazine - May 2016 - 66
Cablefax The Magazine - May 2016 - Cover3
Cablefax The Magazine - May 2016 - Cover4
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-the-magazine-december-2022
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-the-magazine-october-2022
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-the-magazine-august-2022
https://www.nxtbook.com/accessintelligence/CableFAX/Cablefax-The-Magazine-July-2022
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-the-magazine-may-2022
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-the-magazine-december-2021
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-october-2021
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-september-2021
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-august-2021
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-december-2020
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2020
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-july-2020_b
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2020
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-april-2020
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2019
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2019
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2019
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-june-2019
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-april-2019
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2018
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-october-2018
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2018
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-june-2018
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2017
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2017
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2017
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-april-2017
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-march-2017
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-october-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-may-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-march-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2015
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2015
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2015
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-may-2015
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-march-2015
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2014
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2014
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2014
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-april-2014
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2013
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-october-2013
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2013
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-june-2013
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-december-2012
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2012
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2012
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2012
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-december-2011
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2011
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-october-2011
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2011
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-december-2010
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2010
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2010
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2010
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-may-2010
https://www.nxtbookmedia.com