Cablefax The Magazine - May 2016 - 46

63. THE DREAM REVENUE TEAM
Coleman Breland
Title: President, Turner Content Distribution
Years in Cable: 22
Education: MA, Journalism, Radio, Television
and Film, University of Georgia; BA,
English, Pfeiffer College; also completed
a graduate study program at Edinburgh
University in Scotland.
Lenny Daniels
Title: President, Turner Sports
Years in Cable: 20+
Education: Florida International University
Donna Speciale
Title: President, Turner Ad Sales
Years in cable: 20+
Each of these executives has found novel
ways to expand the company's revenue
stream by creating new monetization opportunities.
Breland has focused on maximizing
the earning potential of Turner's vast
portfolio via linear and digital platforms. He brought TV Everywhere into
more than over 86 million homes nationwide and oversaw the expansion
of Turner's apps onto more platforms, including TCM on Amazon Fire TV
and CNN Go on Roku devices. Daniels' efforts in the area of premium
sports content, brands, and events resulted in a landmark deal with WME
| IMG to create ELEAGUE, a professional eSports league set to debut in
Summer 2016. And Speciale's outside-the-box thinking has revolutionized
the way Turner networks approach ad sales-from introducing new
ad tools to halving ad loads for original primetime shows (starting with
truTV and extending to TNT)-effectively creating an entirely new ad
sales structure.
Coleman Breland
Virtual reality... has the ability to open up the sports experience unlike
anything we've seen and hopefully find its way into schools. Will take
several incarnations but it should get there.
Best show I watch not on my networks: Still " The Walking Dead " (and
I'm still hoping for a cameo).
What was your first job? Out of college, Southern Satellite Systems,
which was located 20 miles outside of Atlanta surrounded by farmland
and cows-selling data transmission space in the vertical blanking
interval of WTBS. Good luck finding anyone who remembers the vertical
blanking interval. Fun job actually.
What was the last costume that you wore and why? Scooby-Doo at
Halloween festival. Felt like a god as I was mobbed by kids.
Favorite charity I work with: Covenant House of Georgia. Once you see
how life is for homeless kids, you'll never talk about having a bad day.
Donna Speciale
The biggest innovation in cable over the last year: HBO Now
Virtual reality is... the future of fan engagement.
What should cable do to improve its image? Focus more on the
consumer experience
Hoverboard, driverless car or drone: Driverless car ■
64. THE MATCHMAKER
Ann Carlsen
Title: Founder & CEO, Carlsen Resources
Years in Cable: 6
Education: University of Colorado, BS -
Journalism
One Word that Best Describes Me: Connected
A master of finding the right talent and cultural fit
for companies and organizations, Carlsen continues
to help drive leadership across the cable industry.
Having placed more than 2,100 executives
and rising stars in critical roles over the span of
three decades, she is also a passionate champion
of diversity, and founded the Telecommunications
Diversity Network among other ventures.
The biggest innovation in cable over the last
year: Introduction of DOCSIS 3.1
My dream would be... for theater seats to be
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connected to the Internet of Things so it could
temporarily disable audience cell phones.
Virtual reality is... pretty cool, but not as cool
as actual reality.
What was your first job? Knocking on doors
at United Cable in Denver
Favorite charity I work with: Freedom
Services Dogs
" Star Trek " celebrates its 50th Anniversary
this year. So if Mr. Spock's motto is " Live Long
and Prosper, " mine is... Hire Well AND Prosper
If this election year was a reality TV series,
it would be called... " The Biggest Loser "
My favorite hashtag is: #AHirePower
My personal theme song is: " Matchmaker,
Matchmaker "
Favorite vacation spot: Great Camano, British
Virgin Isles
My Starbucks order: Venti sugar-free vanilla,
soy latte, 2 shots ■
May 2016
Cablefax: The Magazine
http://www.cablefaxmag.com
Cablefax The Magazine - May 2016

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