Cablefax The Magazine - May 2016 - 49

70. CROWN'S DREAM TEAM
Bill Abbott
Title: President & CEO,
Crown Media Family
Networks
Years in Cable: 28
Education: English
Literature degree, College
of the Holy Cross,
Worcester, Mass
Michelle Vicary
Title: EVP, Programming
& Network Publicity,
Crown Media Family
Networks
Education: Bachelor's
degree in radio, television
and film from California
State University,
Northridge
Susanne McAvoy
Title: EVP, Marketing,
Creative & Communications,
Crown Media
Family Networks
Years in Cable: 24
Education: BS, Vanderbilt
University
One Word that Best
Describes Me: Overorganized
Kristen
Roberts
Title: EVP, Pricing,
Planning & Revenue
71. POP CULTURE
Brad Schwartz
Title: President, Pop
Years in Cable: 14
Education: BA, University of Pennsylvania
One Word that Best Describes Me: Canadian
2015 was a big year for Pop. After steering the
successful rebrand from TV Guide, Schwartz
kept the momentum going with nine quarters of
ratings growth, nearly 100 new blue chip advertisers
and a flurry of original programming. The
network's first scripted series, " Schitt's Creek " is
helping drive viewership and propelling new carCablefax:
The Magazine
Management, Crown Media Family Networks
Years in Cable: 22 Years
Education: Bachelor's Degree in Marketing from
Villanova University
One Word that Best Describes Me: Analytical
Crown experienced 2015 as its most successful
in the company's history. Both Hallmark
Channel and Hallmark Movies & Mysteries saw
ratings increases in key demos and dayparts,
and the team also scored in the revenue growth
department. In Total Day, Hallmark Channel grew
9 percent among W25-54, and for Hallmark
Movies & Mysteries, there were double-digit
spikes across many audience segments, including
W25-54. With Abbott's industry expertise,
Vicary's commitment and eye for programming
hits, McAvoy's creativity and Roberts' even-keel
style and work ethic, the group is poised for
additional expansion.
Bill Abbott
What does the future look like for skinny
bundles and flexible packaging? More
limited than people think.
Last show I watched not on my network(s):
" American Idol "
My first job: Research analyst
" Star Trek " celebrates its 50th Anniversary
this year. So if Mr. Spock's motto is " Live
Long and Prosper, " mine is... Attitude is
everything.
My favorite hashtag is: #hearties
Hoverboard, driverless car or drone: Driverless
car-ASAP!
Michelle Vicary
My dream would be... for my clone to be
connected to the Internet of Things so it could
answer all my emails.
Last show I watched not on my network(s):
" House of Cards "
My first job: Making burritos at Taco Bell to
save money for cheerleading camp.
What should cable do to improve its image?
Cable should be responsible for the most innovative
shows in the history of television. Oh, wait...
New favorite binge: The Hamilton soundtrack.
Susanne McAvoy
" Star Trek " celebrates its 50th Anniversary
this year. So if Mr. Spock's motto is " Live
Long and Prosper, " mine is... Prosper first and
then live long.
If this election year was a reality TV series,
it would be called... " Are You Smarter Than a
3rd Grader? "
New favorite binge: Girl Scout cookies
Hoverboard, driverless car or drone: Metro
North
My personal theme song is: Stars Fell on
Alabama (Jimmy Buffett)
Kristen Roberts
Last show I watched not on my network(s):
" The Leftovers "
My first job: I worked at a Grateful Dead stand
in the mall.
My favorite hashtag is: #hearties
I watch the majority of programming on
this device: I still watch the majority of programming
on my television.
My Starbucks order: Venti Skim Latte ■
riage agreements, including recent launches on
Cablevision and AT&T U-verse, among others.
The biggest innovation in cable over the last
year: The Real Housewives of Potomac
Virtual reality is... My favorite Jamiroquai song
My first job: Assistant to Lorne Michaels-
" Saturday Night Live "
What excites you most about DOCSIS 3.1?
The catchy brand name.
If this election year was a reality TV series, it
would be called... " You're The Worst "
What should cable do to improve its image?
Have Kylie Jenner tweet about it. ■
May 2016
cablefaxmag.com
49
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Cablefax The Magazine - May 2016

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