Cablefax The Magazine - May 2016 - 50

72. GREENBERG'S GROWTH
Mark Greenberg
Title: President and CEO, Epix
Years in Cable: 31
Education: BA, Providence College; MBA,
Columbia University
One Word that Best Describes Me: #AnybodythatknowsmeknowsIcannotbelimitedtooneword
It's
all about growth for Greenberg. He punctuated
2015 with an agreement with Hulu that
replaced its deal with Netflix, a deal with Sony
PlayStation Vue for Epix's first-run movies and
original programs, and a deal with Google making
way for Android TV to offer the Epix app to
73. GALAXY TRIO
Tim Pastore
Title: President, Original
Programming & Production,
National Geographic
Channels
Years in Cable: 12
Education: University of
Rochester, MA English,
BA English and Film Studies
One Word that Best Describes Me: Passionate
Geoff Daniels
Title: EVP & GM, Nat
Geo Wild
Years in Cable: 20+
Education: BA English,
Tulane University
One Word that Best
Describes Me: Scrappy
Carolyn Bernstein
Title: EVP, Head of
Global Scripted and
Development, National
Geographic Channel
Years in Cable: 2 as a
buyer, 7 as a producer
Education: BA from
Brown University in Comparative Literature with
Reading in French & Italian
One Word that Best Describes Me: Optimistic
Pastore, Daniels and Bernstein work in unison
as they lead a team effort to push into premium,
science, adventure and exploration programming
produced in partnership with top creative
50
cablefaxmag.com
its authenticated subscribers. All of this is not to
mention the introduction of new original series
including " Graves, " " Berlin Station " and " America
Divided. "
What does the future look like for skinny
bundles and flexible packaging? We should
avoid competing on price and focus on building
maximum value for the consumer with more
innovation and bigger, better offerings.
If this election year was a reality TV series, it
would be called... " The Apprentice "
What should cable do to improve its image?
The cable industry should make TV Everywhere a
reality by working with programmers to build the
talent both on the scripted and unscripted front.
Upcoming productions include " One Strange
Rock, " which will film for 100 weeks around
the world and in outer space to explore how the
peculiarities of Earth's unique history make it
ideally suited as a cradle for life and highlight
issues around the planet's delicate, interdependent
balance. Other shows include " Blood
Ivory " (working title), the network's first scripted
series. The thriller traces the global web of
contraband animals and ivory, and its connection
to trafficking.
Tim Pastore
My first job: At 6 years old I was coring the
heads of lettuce at my father's restaurant, all
for baseball card money.
If this election year was a reality TV series,
it would be called... " One Flew Over the
Cuckoo's Nest "
What was the last costume you wore and
why? " Teddy Bear Grylls, " a full-costumed
teddy bear with a penchant for outdoor survival
gear. Halloween.
New favorite binge: " Baskets. "
My favorite newfound hobby: Being a newly
wed husband.
Geoff Daniels
The biggest innovation in cable over the last
year: New tools allowing us to move beyond
Nielsen metrics
What does the future look like for skinny
bundles and flexible packaging? WILD...
NAT GEO WILD!
My dream would be for: My smoke alarm to be
connected to the Internet of Things so it could play
May 2016
largest library of content anywhere in the world.
My cable industry mentor and why: Tony
Cox, who ran sales and marketing at HBO and
was also the CEO of Showtime. His focus was
on diversity, customer-centricity and employee
value-I always remember what he told us: " the
company's most important assets go down the
elevator every night. " ■
" Smoke on the Water! " when it's time to change
the batteries and binaural beats at bedtime.
Virtual reality is... Real
Last show I watched not on my network(s):
" The Unbreakable Kimmy Schmidt "
What was your first job? Italian ice vendor
outside 30 Rock
If this election year was a reality TV series,
it would be called... " Unreal "
What was the last costume that you wore
and why? Jack Skellington because I am the
Pumpkin King of Bethesda.
What should cable do to improve its image?
Care... followed closely by putting Nat Geo Wild
in every skinny bundle
Best way to spend a Saturday night: Caps
hockey with family, friends, a ton of hot BBQ
and ice cold beer
New favorite binge: Narcos #addictive
Carolyn Bernstein
Last show I watched not on my network(s):
" American Crime Story: The People vs. OJ
Simpson "
What was your first job? Intern for legendary
producer Edgar Scherick right after college
graduation
" Star Trek " celebrates its 50th Anniversary
this year. So if Mr. Spock's motto is " Live Long
and Prosper, " mine is... Select, don't settle.
If this election year was a reality TV series, it
would be called... " Dumb and Dumber "
I watch the majority of programming on this
device: A television, because I'm not a Millennial
My typical breakfast is: Rushed and made in
a blender. ■
Cablefax: The Magazine
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Cablefax The Magazine - May 2016

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