Cablefax The Magazine - May 2016 - 59

88. NO PLACE
LIKE HOME
Mindy Grossman
Title: CEO, HSN, Inc.
Years in Cable: 10
Education: Manhattanville
College; George
Washington University
One Word that Best Describes Me:
Passionate
Judy A. Schmeling
Title: COO & CFO, HSN, Inc.
Years in Cable: 21
Education: BS, Accounting,
Florida State University, 1982
One Word that Best Describes Me:
Intuitive
Bill Brand
Title: President, HSN; CMO, HSN, Inc.
Years in Cable: 20
Education: Ohio University, School
of Media Arts and Studies
One Word that Best Describes Me:
Passionate
Jennifer Cotter
Title: EVP, Television and Content,
HSN
Years in Cable: 20+
Education: BA, Seton Hall University
Peter Ruben
Title: EVP, Affiliate Relations, HSN
Education: MBA, UCLA Anderson
School of Business
One word that best describes me:
Integrity
Each member of the HSN exec team
brings a unique role to the company's
success. Cotter is charged
with ensuring viewers are always
engaged, making HSN a contentdriven
retailing leader. Ruben
oversees TV distribution efforts and
has been instrumental in launching
HSN Shop by Remote. Brand, who
encourages employee charitable
service, continues to focus on
personalizing the customer experience
and is focusing on the lifecycle
marketing program and comCablefax:
The Magazine
munity blogs to increase user and
customer engagement. Schmeling
is a hands-on manager involved
with an impressive command of the
company's operations, and Grossman's
leadership has driven HSN
to experience continued growth for
years, despite a down economy and
challenging retail environment.
Mindy Grossman
Favorite charity event you work
with: The U.S. Fund for UNICEF. I
have made two trips into the field
to Senegal and Guatemala. They
were life-changing.
Star Trek celebrates its 50th
Anniversary this year. So if Mr.
Spock s motto is " Live Long and
Prosper, " mine is... " Have courage
and be kind. "
What was the last costume that
you wore and why?
Wonder Woman! In honor of
my daughter's 26th superherothemed
birthday party!
My cable industry mentor and
why: Barry Diller. He personifies
the essence of how risk-taking
and boldness is the essence of
transformation.
My favorite newfound hobby:
Peleton Cycle classes!
My typical breakfast:
My Starbuck's
Judy Schmeling
What does the future look like
for skinny bundles and flexible
packaging? Bright!
Last show I watched not on my
network(s): " Anger Management "
My first job:
Burger Chef Hostess
Best way to spend a Saturday
night: Dinner and wine, either at
May 2016
home or out!
Hoverboard, driverless car or
drone: Driverless car-think how
much I can get done!
My favorite newfound hobby:
Pure Barre and Paddleboarding
The technology that will most
benefit cable over the next year
is: Shop by Remote
Favorite vacation spot: Saint
George Island, FL
My typical breakfast: A protein
shake
Bill Brand
Last show I watched not on my
network(s): " The Bachelor "
Favorite charity event you
work with: Habitat for Humanity
International
" Star Trek " celebrates its 50th
Anniversary this year. So if Mr.
Spock's motto is " Live Long and
Prosper, " mine is... " It's Fun Here! "
My favorite hashtag is:
#CommunityOfCourage
Hoverboard, driverless car or
drone: Drone
Favorite vacation spot: St. John,
U.S. Virgin Islands
My Starbucks order: Venti Awake
Tea with 2 inches of low-fat milk
Jennifer Cotter
Last show I watched not on my
network(s): " Billions, " Showtime;
" Girls, " HBO; " Love, " Netflix
My first job: Audience coordinator
at " The Late Show with David
Letterman. "
Favorite charity event you work
with: Through HSN Cares, we have
the great fortune of working with
amazing charities from UNICEF,
Habitat for Humanity and St. Jude.
" Star Trek " celebrates its 50th
Anniversary this year. So if Mr.
Spock's motto is " Live Long and
Prosper, " mine is... " Stay organized,
positive and laugh when it's
appropriate. "
If this election year was a reality
TV series, it would be called...
" The Apprentice. "
Best way to spend a Saturday
night: Enjoying time with my husband,
my sons and our dogs.
Hoverboard, driverless car or
drone: Driverless car! I can't wait
to use my commute time more
wisely and have more time to focus
on my family when I get home.
I watch the majority of programming
on this device: TV
My personal theme song is:
Anything Beyonce.
My Starbucks order: Venti iced
coffee, nonfat milk, no sweetener
and an extra shot of espresso.
Peter Ruben
My first job: In cable TV as a
marketing coordinator for Warner
Amex Cable. Part-time was a
produce clerk at Shop Rite.
Favorite charity event: RUFF,
Rescue Ur Furever Friend.
If this election year was a reality
TV series, it would be called...
" You Can't Make This Stuff Up "
What should cable do to improve
its image? Create clear expectations
for customers and exceed them.
My favorite hashtag: #humblebrag
Hoverboard, driverless car or
drone: Driverless Car-the roads
will be safer.
I watch the majority of programming
on this device: 55-inch
Samsung HD TV.
Favorite vacation spot: Viceroy
Hotel in Anguilla ■
cablefaxmag.com
59
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Cablefax The Magazine - May 2016

Table of Contents for the Digital Edition of Cablefax The Magazine - May 2016

Contents
Cablefax The Magazine - May 2016 - Cover1
Cablefax The Magazine - May 2016 - Cover2
Cablefax The Magazine - May 2016 - Contents
Cablefax The Magazine - May 2016 - 4
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