Cablefax The Magazine - May 2016 - 63

95. A PIVOTAL LEADER
Kent Rees
Title: GM/EVP, Pivot TV
Years in Cable: 20
Education: BFA, NYU
Tisch School of the Arts
One Word that Best
Describes Me:
Minnesotan
Rees was EVP of marketing, programming
and operations before being upped to GM in
2014, but despite the promotion retained the
marketing role. Now that's dedication. He's
been there since the network's launch and
of late has employed a true cross-platform
approach with critical darlings like " Fortitude "
and " Please Like Me. " The former has a
companion web series and the latter a Tumblr
96. PROG TALK
Mark Lieberman
Title: President & CEO,
Viamedia; Chairman,
placemedia
Years in Cable: 23
Education: BSME, Tufts
University; JD, Benjamin Cardozo School of Law
One Word that Best Describes Me: Passionate
Named a Cable TV Pioneer in 2016, Lieberman
has a deep history in ad technology and
advertising-which makes him a successful
head of Viamedia, an organization with nearly 60
partners and 250 salespeople across 32 states
that serves nearly 1 million TV spots per day. He's
97. TWO FOR ONE
Alfred C. Liggins
Title: CEO, Radio One,
Inc. & TV One
Years in Cable: 12
Education: MBA,
Wharton
Bradley J. Siegel
Title: President, TV One
Years in Cable: 24
Education: BS, Washington University
One Word that Best Describes Me: Passionate
As the new president of TV One, Siegel
ushered the network toward strong growth
as a result of his aggressive push for original
Cablefax: The Magazine
for fan-generated art. He's young, innovative,
and has a keen eye for marketing-all pivotal
qualities for running a millennial and socially
conscious network.
The biggest innovation in cable over the last
year: Smarter cable/satellite DVR. My box now
prompts me to binge like the SVOD platforms.
Virtual reality is... an interesting diversion
that's not quite there yet.
Last show I watched not on my network(s):
" Baskets "
My first job: First mate on a Booze Cruise boat
" Star Trek " celebrates its 50th Anniversary
this year. So if Mr. Spock's motto is " Live
Long and Prosper, " mine is... Don't be a jerk.
If this election year was a reality TV series, it
would be called... " Apocalypse Now: The Series "
What was the last costume that you wore
a key figure in programmatic buying and also
oversees the company's programmatic platform,
placemedia. The latter has some big announcements
coming up, so expect to hear more about
the programmatic TV in the coming year.
Virtual reality is... Donald Trump's Presidential
Campaign. The optics are amazing 2016.
Last show I watched not on my network(s):
" House of Cards "
My first job: Stock clerk at Kresge Five and
Dime when I was 14
" Star Trek " celebrates its 50th Anniversary
this year. So if Mr. Spock's motto is " Live
Long and Prosper, " mine is... Always innovate
and leave room for your competitors to innovate
content: It enjoyed five consecutive quarters of
year-over-year gains in primetime and posted
its best primetime and total day performances
ever among W25-54. His focus in the coming
year will continue to center around attracting
new viewers to the net's originals, including
new comedy " Here We Go Again " and
docu-series " The Next: 15. " For Liggins, it was
a landmark year in business. He celebrated
parent company Radio One, Inc.'s 35th anniversary
and fulfilled the dream of buying out
Comcast's ownership interest in TV One, making
the net fully African-American owned.
Alfred Liggins
Hoverboard, driverless car or drone: Driverless
car; I could get so much more work done!
May 2016
cablefaxmag.com
63
and why? Any time I am wearing a suit. Some
work thing.
What should cable do to improve its image?
Embrace niche, and meet the audience
on their terms.
Best way to spend a Saturday night: Showing
my kids things from the mid-'90s on YouTube
New favorite binge: " 11.22.63 " on Hulu
My cable industry mentor and why: Linda
Danner, former VP of on air at VH1. She taught
me everything I know, and is one of the best
promo producers of all time. She's a genius-
which is a word I don't take lightly.
Hoverboard, driverless car or drone:
ELECTRIC Driverless car.
I watch the majority of programming on this
device: Apple TV
My personal theme song is: " It's Alright Ma... "
by Bob Dylan ■
If this election year was a reality TV series,
it would be called... " The Apprentice Meets
the Kardashians "
Best way to spend a Saturday night: Going
out to the movies
New favorite binge: " Billions "
My cable industry mentor and why:
Paul Maxwell for his understanding of the
industry, players and irreverence
Hoverboard, driverless car or drone:
Driverless car
I watch the majority of programming on this
device: Big screen
The technology that will most benefit cable
over the next year is: Programmatic TV
Favorite vacation spot: Montauk, N.Y. ■
Favorite vacation spot: Anywhere with great
friends, food and wine.
My Starbucks order: Skinny Vanilla Latte
Bradley Siegel
The biggest innovation in cable over the last
year: Comcast XI Voice Activated Remote
What was your first job? Promotion director,
Sportswise Magazine
My Starbucks order: Grande Iced Coffee Black ■
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Cablefax The Magazine - May 2016

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