Cablefax The Magazine - November 2010 - 10

Most Powerful Women in Cable 2010: The Top 50
another Emmy and teaming
with Stephen Colbert for a
huge D.C. rally in October.
24. Christine Driessen
CFO/EVP, ESPN
Driessen played key roles
this year in ESPN's international
investments, its multiyear
extension with the ACC
and the launch of ESPN 3D.
Driessen on Multiplatform:
" We look at the influence
these platforms can have
in reaching sports fans
during each rights deal,
new business launches, like
espnW, and acquisitions. "
25. Mary Murano
EVP, TV Networks
Distribution, NBCU
Murano heads the regional
sales group in crafting distribution
agreements, sales
strategies and marketing
partnerships for NBCU's
cable networks and the
Olympics on cable.
Murano on Distribution: " As
the distribution landscape
continues to become more
complex with content on
multiple platforms, continuing
to focus our effort on
building strong partnerships
with our distributors will be
key to our success. "
10
27. Linda Yaccarino
EVP/ COO, Turner
Entertainment Ad Sales/
Marketing and Acquisitions
Look for Yaccarino to push
the envelope on marketing
and sales initiatives around
the upfront and as TBS rolls
out Conan O'Brien's show.
Yaccarino on Conan: " With
the Conan deal, TBS crashed
through the barriers of broadcast
and cable and achieved
pricing parity for the first time in
the history of entertainment. "
26. Tonia O'Connor
EVP, Distribution Sales and
Marketing, Univision
O'Connor spearheads new
media, technology and hi-def
efforts at the top-rated Spanish
language network.
O'Connor on Technology:
" Hispanics are early adopters,
which makes new media a
key growth driver for Univision
and our distribution partners. "
Finch took the reins this fall at
HGTV after a successful turn
at DIY, where she shepherded
key partnerships.
Finch on Branding: " A surprise
door-knock by an HGTV star, an
ambush make-over arranged by
a best friend, the chance to get
your entire home redecorated
- provided you let online votes
make all the design decisions.
My focus this year will be experiences
that bring the HGTV
brand to life in new ways. "
and Cox this past year.
Denson on Distribution: " Distributors
have expanded their
offerings so greatly in recent
years. Our opportunity is to
put the power of our content
behind all of those new platforms
and products. "
29. Debra Lee
Chairman/CEO, BET
Under Lee's leadership, BET
has seen ratings upticks. Her
focus now is on injecting more
news, scripted drama and public
affairs into BET's lineup.
Lee on Programming: " We
want to be known as content
creators, and at the same time,
use our platforms to reflect
our audience's voice and our
culture. This reinvigorated
approach to original content
speaks to how we have evolved
as a network and as a brand. "
31. Louise Sams
EVP/General Counsel, TBS
As Turner grows globally, Sams'
priorities increasingly include a
focus on international deals.
Sams on Growth Overseas:
" There are many countries
where we are seeing a solid
growth in subscribers, year on
year, and a demand by distributors
and consumers alike
for quality programming "
28. Kathleen Finch
GM/SVP, HGTV
cablefaxmag.com
30. Denise Denson
EVP, Content Distribution
and Marketing, MTV Nets
With 28 channels under her
purview, Denson has been busy
inking distribution deals, including
agreements with Comcast
November 2010
32. Lori Conkling
EVP, National Accounts, Field
Sales and Canada, AETN
Conkling's scope includes
negotiating corporate
agreements across multiple
platforms, including linear,
VOD, HD and broadband for
AETN's 10 networks.
Conkling on New Platforms:
" We offer our content via the
television, broadband and
mobile devices. At the end of
the day, we need to ensure
that our content is available
when and how our viewers
want to access it. "
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Cablefax The Magazine - November 2010

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