Cablefax The Magazine - November 2010 - 12

Most Powerful Women in Cable 2010: The Top 50
33. Frances Berwick
President, Bravo
Since joining Bravo in 1996,
the thoughtful and understated
Berwick has presided over a
33% expansion of the network's
original programming
slate, a skyrocketing sub base
(up to 95mln from 25mln) and
a 400% jump in revenue.
35. Marjorie Kaplan
President/GM, Animal Planet
Media Enterprises
In 3 years, Kaplan has
made over the network with
a new logo, brand campaign
and programming
strategy. And her '10 WICT
speech rocked.
Kaplan on the Future:
" We've transformed from an
animal niche channel to an
entertainment destination.
Now we know there's no
ceiling on what we can offer
viewers. Look for Animal
Planet to continue bold experiments
with content. "
34. Susan Swain
President/Co-COO, C-SPAN
Swain's daily routine is dizzying,
especially when C-SPAN's
President and Co-COO is
in the studio at 4:30 am on
Thursdays, preparing to anchor
Washington Journal. She
also exec produces C-SPAN
documentaries and oversees
programming, marketing, Web
sites and education efforts.
Will We See Cameras in The
Supreme Court? " I'd say yes,
because I'm an optimist, and I
hope to live a long life! Polling
shows strong public support
(more than 60%) for it. While
Chief Justice Roberts doesn't
seem to look too favorably on it
right now, I'm hopeful that, over
time, as he's joined by more
Baby Boomer (or younger)
justices, they will bring their
generational comfort with video
to the Court and consensus
will emerge. I said I was an
optimist, right? "
12
37. Sheila Nevins
President, Documentary and
Family Programming, HBO
Arguably the most influential
exec in the documentary
world, Nevins' numbers are
epic. She's got 34 prime-time
Emmys, 37 news and doc
Emmys, 15 Academy Awards,
and 25 Peabody Awards.
multi-platform network Wedding
Central in a recession.
Her success with WE tv
propelled that decision.
Martin on Weddings:
" While not recession-proof,
weddings are recessionresistant
- people still get
married, they just keep
a tighter watch on their
budgets. Through WE tv,
we know first-hand the immense
popularity of bridal
programming and its inherent
advertiser appeal. "
40. Carole Tomko
President/GM,
Discovery Studios
36. Laureen Ong
President, Travel Channel
After a successful stint at
National Geographic Channel,
Ong returned from an
overseas post to take on
Travel Channel at a time
when the network is broadening
its programming slate.
Ong on Team-Building:
" Building great teams has
got to be the most rewarding
and enjoyable part of my
job. I have been fortunate
to have been associated
with a number of impressive
organizations and accomplishments
- none of that
would have been possible
without great teams. "
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38. Dana Zimmer
EVP, Network Distribution and
Dev, Comcast Networks
Following her promotion to EVP,
Zimmer oversees growth and
revenue at Comcast's sports
and entertainment nets.
Zimmer on Distribution:
" The biggest opportunity is
creating the business model
and technology standards for
the distribution of pro games
via authenticated mobile and
online streaming. "
As head of content development
and production for Discovery
worldwide, Tomko was
tapped to lead development
of Discovery's next landmark
programming event, Curiosity.
Tomko on Programming: " In
the same way Planet Earth
and Life were game changers
in the natural history genre,
we are developing a body of
content that will be innovative
across multiple platforms. "
39. Kim Martin
Pres/GM, WE tv, Wedding Ctrl
With her luminescent smile,
Martin doubled down on
nuptials, launching
November 2010
41. Brenda Freeman
CMO,Turner Broadcasting's
Animation, Young Adults &
Kids Media
Freeman's wide-ranging
marketing plans have spurred
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