Cablefax The Magazine - November 2010 - 16

More of The Most Powerful Women in Cable
Hispanic population. "
Motto: " We're in entertainment,
so make it entertaining. "
and she must now with
CTAM's local chapters going
away. Still, Beales' reshaped
CTAM to keep current with
a shifting industry. Up next:
Summit '11, which is in NY.
JoAnn Alfano
EVP, Entertainment,
Lifetime Networks
During her second full year
at Lifetime, Alfano managed
to reach new heights for the
ad-supported network with
familiar series hits, Project
Runway, Army Wives, and
Drop Dead Diva, as well as
original movies, Pregnancy
Pact and Amish Grace.
The Most Enjoyable
Aspect of Her Job: " Lifetime
is a triple threat. We do
scripted series, movies and
reality series - all geared to
women. It is a real privilege
to get to program to an audience
you are part of. "
Favorite Gadget:
" My iPad. It allows me to
be more efficient so I have
time to play Angry Birds, my
favorite stress reliever. "
Janice Arouh
President, Domestic
Distribution and
Marketing, Entertainment
Studios Networks
Always seizing a challenge,
Arouh has intensely grabbed the
reigns at Entertainment Studio
Networks, successfully managing
the suite of HD, 3D, and
cross-platform programming for
the independent network.
The Most Challenging
Part of Her Job: " Securing
fair and equitable distribution
and licensing for Entertainment
Studios Network, an
independent network group, in
an environment of conglomerate
channel bundling and escalating
retransmission consent fees. "
Favorite Travel
Destination: " Slovenia,
where the Alps and the
Mediterranean meet the
Pannonian plains. "
Susan Banks
EVP, Marketing &
Creative Services, TV One
Banks blitzed 2010 with
programming and campaigns
that reinforced her place as a
creative, effective industry leader.
The Most Enjoyable Part
of Her Job: " Nailing that
new, creative idea. If it is a new
copy twist, or concept for a
campaign, or a new approach
to using the new technology
available or an innovative marketing
approach, I absolutely
feel thrilled and energized. "
One Word to Describe
Herself: " Determined "
Marketers' Education:
" Young marketers need
to develop their skills in
the art and science of
marketing. Whether they
end up as generalists or
specialists, knowing how to
develop creative strategy,
what constitutes design
excellence, how to skillfully
analyze results and then
crunch the numbers are
each and all critical. "
Best Business Book:
" Different: Escaping the
Competitive Herd by
Youngme Moon "
Lately, and Keeping Up with
the Kardashians, Berger
has impressively increased
viewership at E! Entertainment
for the fi fth year in a row.
The Secret to Attracting
Women to Cable: " There is
an inherent freedom that
cable has to offer. This
affords a safe, passionate, yet
risk-taking environment that
consistently results in great
out-of-the-box ideas. It has
been a long time since cable
has been thought of as the
ugly stepsister; frankly it's
always been the Cinderella. "
One Word to Describe
Herself: " Passionate "
Sarah Barnett
Pres/GM,
Kim Armor
CFO/SVP, Business
Development, VERSUS
Taking advantage of
creative programming, live
entertainment, and interactive
tools, Armor is
on track to help VERSUS
reach record profitable
levels in 2010.
Most Proud of: " Being
part of a team that has
demonstrated credibility
by expanding our business
investments through
programming and digital
offerings, ultimately leading
to consistent network
growth and even greater
profitability. "
One Word to Describe
Herself:
" Forward-thinking "
16
Jennifer Ball
SVP, Affi liate Marketing and
Distribution, Univision
The personable cable veteran
has positioned Univision,
TeleFutura and GalavisiĆ³n as
formidable marketing partners,
having over-delivered on her
clients' needs by offering unique
opportunities to leverage Univision's
coverage of The World Cup
via iTV apps and VOD initiatives.
Biggest Challenge: " Being an
entrepreneur in an established
organization-building
processes and procedures and
recruiting a diverse team to meet
new challenges. With the FIFA
World Cup looming, all strategies
had to be quickly in place,
allowing our partners to market
their products to the growing
cablefaxmag.com
Sundance Channel
Barnett has been guiding
Sundance for just more than
one year with a focus on
multi-platform growth and
original programming.
Programming Thoughts:
" Viewers are tired of reality
TV that doesn't feel quite real.
Sundance Channel will offer authentic
and positive shows that
add value to viewers' lives. "
Mary Beck
SVP, Marketing &
Promotion, MLB Network
Beck is responsible for ratings
and visibility at the two-yearold
MLB network. In 2010,
she has used original, effi cient
methods of marketing and
promotion to foster growth for
the network.
Most Proud of: " Being
among the fi rst employees to
come on board and then help
launch MLB Network as the
most widely-distributed cable
network in history. "
Pet Peeve: " Poor grammar. "
Char Beales
President/CEO, CTAM
Beales embraces change,
Lisa Berger
EVP, Entertainment
Programming,
E! Entertainment
With programming hits like
The Girl Next Door, Chelsea
November 2010
Maria Brennan
President/CEO, WICT
At the helm of WICT for only
one year, Brennan already
has begun to reshape and
re-energize the organization,
putting it on track to set a
new record for membership
and emphasizing data points
in the business case for
gender diversity.
On Workplace Equality:
" I believe women in
the cable industry are quite
simply looking for a level
playing fi eld; as much room
at the top as there is in the
middle or the entry level.
Through tools and resources
like WICT's PAR survey, we
are able to assess the current
landscape where gender
equity is concerned. Progress
is being made, but parity has
not yet been achieved. "
Favorite Travel Destination:
" Greece, which is no
surprise to those who know
me. It's where much of my big,
fat Greek family still resides.
The tricky part is staying away
from excessive amounts of
baklava and souvlaki to ensure
the clothes I packed still fi t me
when I return home! "
CableFAX: The Magazine
http://www.cablefaxmag.com

Cablefax The Magazine - November 2010

Table of Contents for the Digital Edition of Cablefax The Magazine - November 2010

Contents
Cablefax The Magazine - November 2010 - Cover1
Cablefax The Magazine - November 2010 - Cover2
Cablefax The Magazine - November 2010 - Contents
Cablefax The Magazine - November 2010 - 4
Cablefax The Magazine - November 2010 - 5
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