Cablefax The Magazine - November 2010 - 18

More of The Most Powerful Women in Cable
Sherry Brennan
SVP, Sales Strategy &
Development, Afiliate Sales
& Marketing, Fox Networks
One of Fox's most influential
distribution strategists, Brennan
is responsible for securing
agreements with alternative providers
and creating strategies for
interactive television, mobile, and
online distribution activities. She
also serves as the affiliate sales
liaison for CCTV International-
the most prominent Englishlanguage
network from China.
On Equalizing Opportunities
for Women in Ops:
" Encourage your daughters
to study math and technology
and to develop confidence in
speaking their minds. But I
fundamentally reject the notion
that there's an absence of opportunities
for women; in my
experience success is based
on good judgment, hard work
and a balance between smarts
and relationships. "
Favorite Travel Destination:
" China. From hiking
on the Great Wall to lighting
incense at a Buddhist temple
in Beijing, to shopping and foot
massage in Hong Kong-the
scenery, the food and the
people-the juxtaposition of
history and modernity-it is
an amazing place. Go! "
deals with national distributors
and managed a variety of
legal issues associated with
NBCU's distribution of the 2010
Vancouver Winter Olympic
Games on broadcast, cable, On
Demand and online. She was
lead council for the first-ever
" NBC Olympics Online Connect "
offering, an authenticated video
experience made available to
NBC Universal's Olympic distributors
and their customers.
The Most Challenging
Part of Her Job: " Trying to
help so many people out of work
when there are not jobs to support
their efforts. I wish I could
invent a job for each and every
person I work with. "
Her Non-Professional
Obsession: " Laughing with my
kids and walking my dogs. "
team, bringing some teams
in-house and re-engineering
other sales processes.
The Most Enjoyable Aspect
of Her Job: " Building
a brand from just words on a
piece of paper, overcoming obstacles
and mentoring female
salespeople into successful
cable executives. "
One Word to Describe
Herself: " Tenacious "
Karen Brodkin
SVP, Business and Legal
Affairs, Fox Cable
The former entertainment lawyer's
bulging portfolio includes
Fox Sports Net, Fox College
Sports and Big Ten Net; she
also handles Fox Sports on the
broadcast side.
On Being a Woman in
Sports: " There are very accomplished
and talented women
at all levels of sports. Due to the
dynamic and highly competitive
nature of the sports business,
men and women alike need to
bring their 'A game' to every negotiation
and new opportunity. "
One Word to Describe
Herself: " Passionate "
Jennifer Caserta
EVP/ GM, IFC
Inspired by IFC's 2010 brand
strategy of 'Always On. Slightly
Off,' Caserta helped IFC pick
up Emmy noms for its Monty
Python documentary. Up next
year is an original series from
SNL's Fred Armisen.
Most Proud of: " The caliber
of comedy programming we
have featured in the past year.
We received two Emmy nominations
for our Monty Python docuseries.
We have strengthened
our connection with our male
audience through originals and
acquisitions like The Increasingly
Poor Decisions of Todd Margaret,
Kids in the Hall: Death Comes
to Town, Arrested Development,
and Freaks and Geeks.
Favorite Gadget: Her
DVRs. " They provide me with
the additional television hours I
need to survive. "
Jodi Brenner
SVP, Business and Legal
Affairs, TV Networks
Distribution, NBC Universal
Responsible for legal strategy
and business development of
the multi-billion dollar content
portfolio for 16 cable networks,
Brenner closed several all-in
18
Ann Carlsen
Founder/CEO,
Carlsen Resources, Inc.
For 21 years, Carlsen has grown
her media and telecommunications
placement company
through hard work, personal
integrity and long-standing
dedication. Despite a slow
economy, Carlsen once again
stood alone as the premier cable
placement firm.
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Theresa Chillianis
GM, MSG Varsity
Chillianis oversees management,
development and
operation at MSG Varsity, a
multi-platform network dedicated
entirely to high school
sports and activities in the
NY-NJ-CT area. Even more
impressive, she launched it
with 24/7 programming, Web
and interactive components
and regionalized programming
feeds in fewer than
four months.
Could MSG Varsity Succeed
Elsewhere? " MSG
Varsity's success is due in
large part to our ability to
make deep connections with
local communities through
each and every high school in
our footprint. We are tapping
into the passion around high
school sports and activities,
and these connections can be
made in any region. "
Biggest Guilty Pleasure:
" Chocolate chip cookie dough,
straight from the roll. "
Mary Jeanne Cavanagh
EVP, Ad Sales, GMC
For her 26th year in the cable
industry, Cavanagh once again
used her strong sales experience
and marketing skills to
deliver triple-digit revenue
increases at GMC-all while
she reorganized the sales
In 2010, Conroy-Galley put
the strength of her outdoor
programming experience
and the power of the
Outdoor Channel behind the
volunteer and conservation
effort, Outdoor Channel
Corps. The initiative,
intended to protect public
lands in the United States,
is trying to enlist more than
1.5 million volunteers.
The Secret to
Attracting Women to
Cable: " A proven track
record of paying them well,
promoting them, recognizing
them for a job well done,
and allowing them to lead
with authenticity and soul. "
Favorite Gadget:
" Heart rate monitor "
Denise Conroy-Galley
SVP, Marketing & Research,
Outdoor Channel
November 2010
Jennifer Dangar
EVP, Distribution &
Business Development,
The Weather Channel
Companies
This has been a year of
transition for Dangar, who
left her SVP of Domestic
Distribution job at Discovery
Networks in July 2010 to
join The Weather Channel
Companies, where she
heads distribution and
development for the Atlanta,
GA-based iconic brand.
The Most Challenging
Part of Her Job: " The
escalation of rhetoric and
inflexibility in negotiations
due to increased pressure
on the bottom line on both
sides of the table. So many
of these tough and complex
conversations limit creativity
and the ability to try and
find a way to continue to
grow together. "
Her Non-Professional
Obsession: " My 5-year-old
'mini-me,' Grace Margaret. "
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Cablefax The Magazine - November 2010

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