Cablefax The Magazine - November 2010 - 28

More of The Most Powerful Women in Cable
Robyn Miller
SVP, Marketing,
Tennis Channel
Miller generated consistent,
competitive ratings for Tennis
Channel coverage at the four
Grand Slams this year and
helped increase the network's
Web traffic 20 percent in
part through creative media
partnerships.
Biggest Challenges Ahead:
" There are two significant
challenges: First, finding ways to
maximize the consumer impact
of an independent network's
limited marketing resources; and
second, navigating our agenda
within a highly fractured tennis
industry while maintaining good
working relationships with its
many different (and sometimes
competing) segments. "
Top Travel Destination:
" Anywhere there's a beach
and no BlackBerry service. "
to Advertise by Kenneth Roman
and Jane Maas, with Martin
Nisenholtz. Ogilvy's mantra of
using marketing to build sales
overnight and brands over time
is still the driving force behind
marketing ROI. Add to that
the principle that marketing
is about creative ideas that
connect with consumers where
they live-the explosion of
screens brings new opportunities
for digital marketing to add
to the mix of identifying and
engaging consumers. "
recently announced sitcom
launch and a 20% increase
in ratings for this year's CMT
Music Awards.
On Work-Life Balance:
" It's a challenge, but
many companies, like MTV
Networks, offer flexible work
arrangements to help women
meet their individual needs.
My employer's support, along
with flexibility, technology and
a personal commitment to
make it work, allow me to get
my job done at work and at
home as a mother. "
Favorite Gadget:
" My new Droid "
ing cultural capitals, like Kyoto,
Santa Fe, and Florence. "
two years old after my parents
divorced. That gesture, his influence
and compassion helped
to mold both my character and
work ethic. "
Her Motto: " Passion and
persuasion "
Lisa Choi Owens
GM, Scripps Networks
Digital
Debbie Myers
EVP/GM,
Chris Moseley
SVP, Marketing, History
One of cable's most savvy execs,
it took a pro of Moseley's stature
to develop the 'History Made
Every Day' tag to re-brand the
network. The re-brand was done
with great finesse.
Most Proud of: " 'Making
History Every Day.' The
collaborative strategizing
and innovative creative work
between History's marketing,
programming and research
teams helped differentiate the
History brand and led it into
the top five in all of cable for
the first time ever, breaking
new records every month this
year in multiple demos. "
Best Business Book: " How
28
Science Channel
Under Myers, Science Channel
is enjoying its best ratings ever,
thanks to a bit of star power
from Morgan Freeman and others.
She has also spearheaded
the Science Talent School, which
seeks to cultivate new voices
to help a wider audience better
understand science.
Most Proud of: " Looking
back on this year, I am most
proud of my team and the
innovative programming and
the level of excitement we've
created at Science Channel.
Through The Wormhole with
Morgan Freeman was a hit, and
we've grown ratings by 29% and
brought in 26 new advertisers. "
Favorite Gadget: " Anything
Steve Jobs dreams up. "
Dr. Libby Haight
O'Connell
Suzanne Norman
SVP, Strategy and
Business Operations, CMT
As CMT's highest-ranking
female executive, Norman
orchestrated the network's
cablefaxmag.com
Chief Historian/SVP,
Corporate Outreach, AETN
A cable treasure, O'Connell
incorporates her academic
work with her role as AETN's
chief of corporate and educational
outreach. We think she
deserves a Pentagon citation
for History's Take A Veteran
to School program, which
brings veterans into schools to
educate students.
Why Outreach is Important:
" AETN is dedicated to
great storytelling with the highest
quality content. Part of that
spirit of excellence is reflected
in our lifelong commitment to
corporate citizenship and the
very best in educational outreach...
[this] extend[s] AETN's
pledge of authenticity and
excellence on all platforms and
in all arenas... touching lives
internationally, nationally and on
a grass-roots level. That's why
it's important. This is not just a
simple marketing exercise. This
is who we are. "
Top Travel Destinations:
" Every summer, I recharge my
batteries in a wilderness area
in Ontario. But I also love visitOne
of the most articulate
women in cable, Owens' portfolio
includes heavily trafficked
sites like FoodNetwork.com,
HGTV.com and TravelChannel.
com. She also oversees social,
mobile, video syndication and
other emerging media.
On Recruiting Women:
" The cable industry provides
numerous opportunities for
women, and they are succeeding
at nearly every level.
One way to get more women
involved in the business is to
recruit them right out of college
at the beginning of their
careers and to expand the idea
of 'cable' to 'media'. "
Favorite Gadget: " iPad "
Kathy Payne
VP, Programming, Cox
The incoming WICT chairperson
and a long-time WICT officer,
Payne's day job involves hammering
out programming contracts
that influence more than
6 million Cox customers on 100plus
networks, including Fox,
MTV, Comcast, Scripps, Rainbow,
A&E, Lifetime and Cox's regional
and sports channels.
Casey Patterson
SVP, Event Production,
Talent Development and
Studio Relations,
Spike TV and TV Land
Responsible for creation and
execution of event programming
as well as talent development
for two brands within MTV
Networks Entertainment Group,
Patterson handles specials like
The Video Game Awards to the
Guys' Choice Awards.
Her Connection to Spike's
True Dads Initiative: " True
Dads speaks to the impact of
father figures in the traditional
and non-traditional sense. My
grandfather stepped up as a father
figure in my life when I was
November 2010
Maria Perez-Brown
SVP, Programming and
Development, Sí TV
The driving force behind Sí
TV's programming initiatives,
this year Perez-Brown
launched the comedy series
Latino 101, struck a deal with
Endemol to bring Elle and
Tito-The Married Life from
the Web to TV and acquired
rights to Prison Break.
What Latino Audiences
Seek: " Latinos want to see
their authentic selves reflected
in the media they consume
regardless of the platform.
They also want to have an
opportunity to tell their own
stories, which is why it is key
that we have Latino producers
and writers. Overall, Latinos
want quality, entertaining
programming. "
One Word to Describe
Herself: " Passionate "
CableFAX: The Magazine
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Cablefax The Magazine - November 2010

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