Cablefax The Magazine - November 2010 - 30

More of The Most Powerful Women in Cable
Certainly, our greatest asset as
programmers is brand-defining
originals across all mediums. "
Michelle Rice
EVP, Afiliate Sales and
Marketing, TV One
In her role as head of distribution,
Rice led TV One past the
50 million subscriber mark
earlier this year.
Most Proud of: " Aside from
my kids Myles and Sydney both
making the honor roll first semester,
I am very proud of my
team. TV One hit a major distribution
milestone this year...
we don't have the negotiating
leverage, large staff, and budgets
of some of the larger cable
network groups. However, we
are holding our own because
we have a quality product and
a strong value proposition. The
year is not over yet, so I think
the best is yet to come for TV
One. Stay tuned! "
Best Business Book
Read: " Good to Great: Why
Some Companies Make The
Leap... And Others Don't by
Jim Collins "
Best Business Book:
" Positioning: The Battle for Your
Mind by Al Ries and Jack Trout.
This book has been around for
some time, but the message is
even more relevant today. With
the fragmentation of media, it
has become even more critical
to create a distinct position for
your brand in the mind of the
consumer, regardless of the
platform. "
Jessica Rodriguez
SVP/GM, BBC Worldwide
Latin America and U.S.
Hispanic
Rodriguez has been
instrumental in leading
the creation, launch and
operations of BBC Worldwide
pre-school channel CBeebies
in Latin America and the U.S.
Hispanic market.
How Cable Can Better
Jennifer Robertson
SVP, Digital Media &
Business Development, WE
tv and Wedding Channel
A risk taker who's always on
the cutting edge of innovation
in the digital arena, Robertson
also spearheads strategic,
brand-building initiatives like
the development and launch of
WE tv's Film Academy.
Her Biggest Challenge:
" Adapting a mature business
model to reflect the ongoing
changes of our viewers' behaviors.
We need to anticipate
and provide quality content
in the ever-expanding ways
viewers would like to receive it.
30
Diane Robina
EVP, Programming,
Production and Marketing,
TV Guide Network/
President, FEARNet
Juggling two jobs, Robina
brought Curb Your Enthusiasm
to TV Guide Network (and got
Curb mastermind Larry David
to create original content to
run exclusively on the network)
while simultaneously preparing
FEARNet for its linear TV launch.
Biggest Challenge Ahead:
" To revitalize an iconic brand
like TV Guide as we look to
reposition our network as a
premier programming destination
for great television entertainment.
We have wonderful
beachfront real estate in cable
with distribution in more than
80 million homes. We also
have a well-recognized brand
with great heritage. "
Favorite Gadget: " The
DVR. There is so much great
television today, and although
I have limited time to watch,
my DVR allows me to catch
all of my favorite shows each
week. What's on my Season
Pass? Everything from drama
series to reality-Mad Men,
Boardwalk Empire, Curb Your
Enthusiasm, Glee, Jersey
Shore and The Real Housewives
of New Jersey. "
cablefaxmag.com
Serve the Hispanic
Market: " It requires an
understanding that individual
households can cut across
multiple generations and
levels of acculturation. Cable
needs to be able to provide
quality content that runs from
niche to mainstream, from acculturated
to less acculturated,
and that emphasizes language
and culture connections at
affordable pricing points. "
One Word to Describe
Yourself: " Resilient "
B by Stan Slap. Well beyond
leadership 'skills,' it makes
the case for recognizing
and valuing the humanity of
managers... what could be
more important in business
and in life? "
Top Travel Destination:
" Anywhere warm and tropical.
Now that I'm a renewed
California resident, I'm Cabo
and Hawaii bound. "
D'Arcy Rudnay
SVP, Corporate
Communications, Comcast
You think Rudnay, the media's
top contact at Comcast, has
been busy working on the
NBCU acquisition? Ya think?
On Innovation: " New-media
platforms have completely
changed the way we communicate
about Comcast. The news
cycle is now 24 hours, seven
days a week, with many different
channels and ways to communicate
to many audiences.
The rapid pace and new formats
enable us to quickly reach
reporters, influencers, bloggers
and consumers directly in the
way they want to consume information
about Comcast, either
in print, on TV, radio, in blogs, on
YouTube, Twitter etc. "
Top Travel Destinations:
" Austria and Anguilla "
Janet Rollé
EVP/Chief Marketing
Executive, BET Networks
Rollé directs brand, marketing
and creative strategy for all
businesses of BET Networks,
including the BET and Centric
networks, BET digital networks
and BET.com.
Qualities She's Worked
to Have Associated with
BET: " Deep respect for the
unique, powerful and diverse
perspectives of all segments
of our audience, passionate
concern for their needs and
unwavering support of their
aspirations. "
Best Business Book: " Bury
My Heart at Conference Room
Ellen Schned
SVP, Distribution,
Ovation TV
In just a matter of months after
joining Ovation in April, Schned
led the network's distribution
team to secure an additional 2.2
million subs. Her warmth, smile,
generosity and savvy are known
throughout cable.
Schned's Priorities: " Subs,
deals and more subs. Oh, and
a life in between. "
November 2010
Lisa Schwartz
EVP, Distribution, Ops
and Business Dev,
IFC Entertainment
Talk about a portfolio, Schwartz
handles domestic and foreign
distribution on everything from
IFC theatricals to premium VOD,
pay TV, digital, portable devices,
home video and all emerging
new platforms.
Priorities for IFC Films:
" Continue to drive acclaimed
independent films... to
simultaneous box office and
premium VOD success. As we
CableFAX: The Magazine
Rebecca Schulte
SVP/GM, Comcast
SportsNet Mid-Atlantic
Schulte has overseen ratings
growth in her network's live
game and original programming,
increased the amount of
HD programming and led the
launch of two successful local
sports websites.
Business Advice: " Always
take advantage of the resources
that you have available,
particularly when it comes to
the people who surround you.
I have been fortunate to have
worked with many talented
people who have provided a
tremendous amount of knowledge
and experience. I have
benefited greatly from these
people throughout my career. "
Her Motto: " Work for the job
you want, not the job you have. "
http://www.BET.com http://www.cablefaxmag.com

Cablefax The Magazine - November 2010

Table of Contents for the Digital Edition of Cablefax The Magazine - November 2010

Contents
Cablefax The Magazine - November 2010 - Cover1
Cablefax The Magazine - November 2010 - Cover2
Cablefax The Magazine - November 2010 - Contents
Cablefax The Magazine - November 2010 - 4
Cablefax The Magazine - November 2010 - 5
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