Cablefax The Magazine - November 2010 - 36

Top Women in CableTech
technology and audience
strategy teams in monetizing
audiences and assets.
Favorite Tech: " Content
convergence: Tackling the
challenge of creating and
delivering content in a compelling
and highly engaging
way while capitalizing on
new technology and leveraging
the unique role TV plays
at the epicenter of content
consumption is a challenge
that will keep us all busy for
years to come. "
space designed to enhance
the TV-viewing experience.
From iPad apps for coviewing
alongside a show
that provide access to talent
and exclusive content,
to apps offering a richer,
more interactive way to
discover new content and the
ability to set DVRs and get
reminders. "
fiber in the plant, while being
compatible with the existing
RF/DOCSIS/HFC network. "
sluggish...MSOs are taking the
high road by leveraging excess
capacity... to offer free Wi-Fi. "
to tricky technology. Developing
a complete, easy-to-use solution
that's attractive to viewers
while supporting the economics
required for great programming
is an exciting challenge. "
Yvette Kanouff
President,
Sea Change International
Arguably the most articulate
tech executive in cable and
the owner of several patents,
the peripatetic Kanouff is a
WICT-SCTE Women in Tech
honoree and a senior member
of SCTE.
Favorite Tech: " I'm
excited about seeing the
reality of content sharing and
advertising as one service,
allowing our subscribers to
pause their shows and pick
them up on another device
where they left off. "
Charlene Keys
Area VP, S Carolina,
Time Warner Cable
Fresh off a promotion, Keys
is another example of an
exec with tech oversight who
also has a strong financial
background. The holder of
an MBA, this active mentor
advocates for new products
and enhancing customer
experience.
Tia Lee
Data Engineer, Atlantic
Region, Suddenlink
The SCTE regional board
member oversees networks
that support video, data,
DOCSIS and commercial
services in 7 states.
On Women in Tech: " The
biggest challenges are those
we put in our own way. We
create our own limits because
we hesitate or doubt ourselves.
If we strive to be technically
sound and productive,
we can succeed. The industry
has been very accepting of me
and what I bring to the table
even if I must prove my talent
upon the first meeting. "
Rhonda Lowry
VP, Emerging Social Web
Technologies, Turner
Broadcasting System
Developer of CNN's iReport,
the former NASA and Lockheed
Martin exec is Turner's
contact for new social computing
technologies and trends.
Tech Trends: " The real-time
'Human Web' represents the
most profound shift since
the introduction of cable.
Connecting people, ideas
and information in a network
economy challenges existing
business models and invites
new ones. As people adopt
Social Media... technologists
must learn to participate in
that broader conversation, understand
media as a personal
utility, recognize new currencies
and embrace design
thinking that recognizes and
amplifies the user experience
as the core of what we do. "
Jennifer Kavanagh
VP, Digital and New
Media, Oxygen Media
Kavanagh's work in creating
the 2-screen experience
OxygenLive TV, which allows
viewers to watch a show
while chatting, tweeting and
Facebooking, has boosted
ratings for Bad Girls Club.
Exciting Tech Trend:
" Innovations in the mobile
36
Sally Kinsman
President, Kinsman
Design Associates LLC
Nearly 4 decades in
cable, the affable Kinsman's
shelves deservedly are lined
with awards, including the
Women in Technology honor.
She was the first woman
inducted into SCTE's Hall
of Fame.
Top Tech: " As a member
of SCTE's Standards Group,
I have been following...
the Radio Frequency over
Glass Fiber-to-the-Home
Specification (RFoG), which
is progressing toward
passage... It's exciting that
our industry has come
together to create this
standard that will deploy
cablefaxmag.com
Selina Lo
CEO, Ruckus Wireless
Known for her innovation
and ability to identify new
markets, the Hong Kongborn
Lo has built several
successful computer networking
startups.
Tech Trend: " I'm most
excited by the integration of
802.11n Wi-Fi and DOCSIS 3.0
to address subs' appetite for
anytime/ anywhere broadband...
While Wi-Fi is not a
substitute for mobile, it's a convenience
for most consumers
at home and in public venues,
as Wi-Fi is universally embedded
in smartphones, tablet
PCs, etc. Wi-Fi access is a
welcomed relief for many subs
as 3G mobile access becomes
Christy Martin
Principal, iBox Systems
A pioneer in interactive
media, Martin's experience
ranges from consumer apps to
distribution. She's engineered
multiple milestones, including
the first interactive app synchronized
with programmer ad
sales and traffic systems.
Vicki Marts
Director, Video
Engineering, Cox
Owner of one of the best
success stories in cable, the
'06 Women in Tech award
honoree began her career as a
pole climber; she now directs
engineering in several states.
Tara Maitra
VP/GM, Content Service
and Ad Sales, TiVo
The former Comcast exec
develops broadband content
strategy and provides advertisers
with interactive products.
Tech Challenge: " It's getting
increasingly confusing for
consumers to understand what
content services and devices
will best serve them on price,
selection and ease of use, especially
when you factor in issues
ranging from licensing windows
November 2010
Susan McLaughlin
VP, Strategic Sales, US,
TOA Technologies
The former Charter marketing
and ops exec is an original TOA
employee. She's helped TOA
become a leading player in
customer-focused, cloud-based
mobile workforce management.
Exciting Tech Trend:
" Community Wi-Fi Hot
Spots, like Xfinity. They allow
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Cablefax The Magazine - November 2010

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