Cablefax The Magazine - November 2010 - 6

Most Powerful Women in Cable 2010:
1. Anne Sweeney
Co-Chairman, Disney Media
Network and President,
Disney/ABC Television Group
One of the most influential
women in media (not just
cable), Sweeney has aggressively
positioned ABC
and Disney as digital leaders
and is overseeing the cable
networks during a time of
tremendous ratings growth.
Sweeney on Content: " We'll
maintain the performance,
and the growth, the same way
we built them - by focusing on
creating and delivering great
content - with storytelling that
resonates, about characters
people care about. "
3. Judy McGrath
Chairman/CEO, MTV
Networks
As the long-time head of MTV
Networks, McGrath has been
a fixture in cable's executive
ranks. She's known as a creative
innovator. Most recently,
the network has enjoyed
tremendous success with
its runaway hit Jersey Shore
as well as its young femaleskewing
Teen Mom and 16
and Pregnant.
5. Cyma Zarghami
President, Nickelodeon/MTVN
Kids and Family Group
The Nick veteran has been
one of the most successful
cable network executives for
years. Nickelodeon has been
the number-one rated cable
network in total day viewing
for more than 16 years in a
row, all during her tenure.
2. Bonnie Hammer
President, USA Network & Syfy
A humble powerhouse, Hammer
is considered one of the
top executives in media. Her
team-oriented approach has
helped USA dominate cable's
prime slots, particularly with
gems like Burn Notice, In
Plain Sight and Psych.
Her Motto: " Keep a fantastic
team with an incredible batting
average at the top of its game.
Complacency is never an option.
My dad, who was my greatest
mentor, lived by this rule: 'No is
only a word, and it will be the
last one only if you let it be.' "
6
cablefaxmag.com
4. Abbe Raven
President/CEO, AETN
Humble and widely respected,
Raven's unconventional
career path from school
teacher to President/CEO
of a global media company
might be what pushed her to
embrace the unconventional
and creative programming
choices that have remade
A&E and History into ratings
strongholds.
Raven's Challenge: " This
past year, AETN had one of
its most successful years...
We set a really high bar
for ourselves by launching
some of the biggest hits in
cable. As a global content
company, our challenge will
be to continue that same
momentum next year and
well into the future. "
November 2010
6. Melinda Witmer
EVP, Chief Programming
Officer, Time Warner Cable
Witmer is the point person for
negotiations with programmers
and leads the company's
VOD and online video
distribution strategy.
Witmer on Negotiations: " My
goal in every discussion is to
try to find a win-win path and
creative solutions that might
help both sides define 'success'
a little bit differently. "
7. Lauren Zalaznick
Pres, NBCU Women & Lifestyle
Entertainment Networks
A master of multi-million
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Cablefax The Magazine - November 2010

Table of Contents for the Digital Edition of Cablefax The Magazine - November 2010

Contents
Cablefax The Magazine - November 2010 - Cover1
Cablefax The Magazine - November 2010 - Cover2
Cablefax The Magazine - November 2010 - Contents
Cablefax The Magazine - November 2010 - 4
Cablefax The Magazine - November 2010 - 5
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