Cablefax The Magazine - November 2011 - 10

Most Powerful Women in Cable 2011: The Top 50
" Gun Hill. " BET will maintain its stable of news, music and
specials-including its highly rated " Hip Hop Awards " -which
Lee says gives its audience " images of themselves " unavailable
anywhere else.
14. Nancy Dubuc
President/GM, History and Lifetime
With her May 2010 appointment to
president/GM of Lifetime Networks,
Dubuc took on the network's strategic
planning, programming, consumer
marketing, publicity and brand
development-while continuing tenure
as president/GM of History. She led that channel into the top
five on cable, attracting enough male viewers to rank it No. 3
in primetime, behind ESPN and USA. Dubuc has also wasted
no time moving History into the future: It is now the No. 1 nonfiction
network, in the top 3 among Adults 18-49 and 25-54,
Men 18-49 and 25-54, among both scripted and unscripted
ad-supported cable networks. It sure looks like Dubuc has
History on her side.
Challenges: " Staying on top and innovating to keep our
program pipeline fresh, authentic and bold; ensuring we
give viewers what they want, where and whenever they
want it. "
Career accomplishments: " Building the best creative teams in
the business and empowering them to create genre-defining
appointment viewing programming that consumers can't get
anywhere else. "
Motto: " Ask Why Not. "
15. Eileen O'Neill
Group President, Discovery/TLC Networks
Since O'Neill's January promotion to
Group President of Discovery/TLC
Networks, Discovery Channel has
propelled itself with hit series " Sons of
Guns, " Flying Wild Alaska " and " Gold
Rush. " It's the latest accomplishment
for the 20-year Discovery veteran, whose role at the nets includes
development, programming, production, digital media,
marketing, research and communications. At TLC, she has
developed an arsenal of non-scripted programming, committed
to " TV That Matters, " including " National Body Changes, "
which in five years has helped Americans lose nearly 500 tons
and " Birth Day Live! " which has aired the TV birth of 90-plus
babies over four years.
Passion: " As our programming has gotten stronger, we are
bridging the gap and often beating the network programs,
especially in key demos. "
What keeps you up at night?: " Having to fill programming
24/7 on three cable networks, finding the hits, dealing with
the most intense competition for those shows, engaging
an audience who is easily distracted, dealing with the
digital space and the ever-changing landscape... Basically,
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I don't sleep. "
Favorite foods: Buratta cheese and Cakebread Chardonnay
16. Jacqueline Hernández
COO, Telemundo
Hernández, former publisher of
People En Español and Teen People
at Time Warner, joined Telemundo
as COO in 2008, where she has
shepherded a unified approach to
marketing across network, TV stations
and digital platforms. She has reorganized sales practices
under one new umbrella (the Telemundo Group) and
launched several research initiatives, including the Pulse
Research Center, and in May 2010, a psychographic study
with Starcom MediaVest Group, " Beyond Demographics:
Identity Study. " Hernández also oversees mun2, NBCU's
network targeted to young Latino Americans, which earned
a Peabody Award in 2010.
Women in cable: " The industry is made up of many powerful,
smart and dynamic women who are running some of the top
networks. I'd argue that women are the powerhouse of the
cable industry. "
Career accomplishment: " The brand repositioning of mun2,
today's No. 1 bilingual bicultural network for young Latinos. "
Motto: " A quote from my dad: 'Life is like learning how to ride
a wave. When a challenge comes your way, don't run from it.
Dive in and ride it out.' "
17. Amy Banse
Managing Director/Head of Funds,
Comcast Corp.
Over the past year alone, Banse has
led Comcast Ventures' capital initiatives
strategy, which includes a $500
million fund for Comcast and NBCUniversal
to partner with promising
entrepreneurs that demonstrate vision, passion and tenacity.
In addition, she is renowned for her past role as Comcast Interactive
Media president, overseeing acquisition of Fandango
movie ticketing site, popular email newsletter Daily Candy,
smart contacts site Plaxo, and thePlatform, a provider of digital
media publishing solutions. Her rich history with Comcast also
includes content development, including investments in E!, the
Golf Channel and Versus, and launch of G4, PBS Kids Sprout,
TV One and Comcast's sports networks.
Career accomplishments: " Creation of Comcast Interactive
Media and the beginnings of TV Everywhere and, most
recently, the opportunity to help identify emerging businesses
that represent the next generation of entertainment,
communications and digital technology. "
Passion: " The move to a world where media is consumed
and commerce is transacted on all platforms and all devices
in a completely immersive and interactive way. "
Motto: " Keep Calm and Carry On. "
November 2011
CableFAX: The Magazine
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Cablefax The Magazine - November 2011

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