Cablefax The Magazine - November 2011 - 26

Most Powerful Women in Cable 2011: The Top 50
ues to successfully negotiate video content across traditional
video in SD and HD formats, VOD, broadband video and
mobile rights. Over the past year, major deals have included
retransmission consent with several broadcast groups and
contract renewals with major cable network media groups.
McCaskill took a lead role in the launch of Suddenlink2GO,
which expands content diversity and accessible technologies,
including smart phones and the iPad.
Passion: " I am energized by the way the industry is finding new
ways to give our customers their subscription content when
they want it, where they want it and on any authenticated
device they own. "
Challenges: " The rising cost of programming that exceeds
inflation during tough economic times. As a result, many may
have no choice but to find less expensive alternative sources
for information and entertainment programming. Distributors
and programmers need to work together to find more flexible
options for packaging and pricing our content. "
Favorite destination: " Anywhere with my family where there is
limited Internet/e-mail access, giving us the chance to step
back, recharge and spend uninterrupted time enjoying each
other's company. "
48. Ann Sarnoff
COO, BBC Worldwide America
In September, Sarnoff was appointed
COO of BBC Worldwide America,
the commercial arm of the BBC. With
previous experience at Dow Jones,
WNBA and Viacom, she is charged
with driving growth and profits across
the company's North American business divisions, including
ad, affiliate and TV sales and co-productions, home entertainment
and licensing, and digital operations. Over the past
year, BBC.com's North America edition logged 35% growth,
attracting 21 million users per month. BBC Worldwide
America President Herb Scannell calls Sarnoff " one of the
smartest business people I've ever worked with and one of
the most collaborative. "
Passion: " Technological advances are enhancing our ability to
engage viewers more, whether it's watching 'Doctor Who' on
HD or catching a missed episode on VOD. Fans are better
served and more empowered, which deepens their passion for
our programming. "
Challenge: " Growing all of our business units while keeping
a clear focus on prioritizing BBC America and our key programming
brands. Our goal is to use smart windowing and
promotion to super-serve fans across all media and optimize
revenues across our various businesses. "
Motto: " I think everyone has re-read Steve Jobs' Stanford graduation
speech. My favorite part: 'Your time is limited, so don't
waste it living someone else's life. And most important, have
the courage to follow your heart and intuition. They somehow
already know what you truly want to become. Everything else
is secondary.' "
24
cablefaxmag.com
49. Colleen Fahey Rush
EVP/Chief Research Officer, MTV Networks
Fahey Rush joined MTV Networks in
1996 and in February 2011 climbed
yet another rung on the executive
ladder as she took the newly created
position of EVP and chief research
officer. She now leads the company's
Strategic Insights and Research group, which explores attitudes,
tastes and behaviors of its audience through focus
and conflict groups, ethnographies, online panels, biometric
research, and social media monitoring. Last year alone, MTV
Networks researchers offered 300-plus presentations to 4,000
media executives, marketers, legislators and nonprofits. Fahey
Rush is a 2009 TAMI Award winner for her integral role on the
CTAM Research Committee.
Passion: " Not only do consumers have more control and
interaction with media than ever before, they have more
choice in where and how they access content. We continue
to see audiences flocking to cable, building relationships
with their favorite brands and shows, and looking for more
ways to engage. "
Challenge: " Measurement, measurement, measurement.
Today's rapidly changing media environment drives the
need for continual reinvention: for new models, metrics and
methodologies to measure how audiences are moving and
consuming across platforms. The goal is to develop more
solutions for cross-platform media measurement in the next
few years. "
Motto: " Never mistake activity for achievement. "
50. Kathy Timko
CEO/COO, Canoe Ventures
With two decades of telecommunications
experience, Timko has
become a go-to high-tech exec.
At Canoe Ventures, she oversaw
its first advanced ad product, RFI
(Request-For Information), which
allowed the company to achieve wide-scale deployment of
interactive TV, now with the largest national ITV platform
ever, across 20 million digital cable households. In 2011,
Timko diversified Canoe-enabled ITV networks available to
advertisers, adding Bravo, Discovery, History and USA to
its lineup that also includes AMC, Style and E!. As the company's
newly appointed CEO, she intends to steer Canoe
toward further tech developments that foster marketplace
penetration and new business revenue.
Career accomplishment: " I've successfully managed and helped
bring to scale a number of innovative high-tech organizations. I
take pride in these accomplishments, which have been at both
start-up and mature companies. "
Challenge: " Keeping up with the rapid development of technology
and how it impacts consumer behaviors and market
opportunities. I suspect [this] will sound familiar to many. " ■
November 2011
CableFAX: The Magazine
http://www.cablefaxmag.com
Cablefax The Magazine - November 2011

Table of Contents for the Digital Edition of Cablefax The Magazine - November 2011
