Cablefax The Magazine - November 2011 - 42

Top Women in CableTech
tions associated with the
company's infrastructure,
while maintaining efforts to
establish regulatory strategies
for video, voice and
data services. And yet, her
greatest career challenge:
Figuring out how to exceed
customer expectations.
" While this seems like a fairly
simple objective, " she says,
" managing content across
all platforms and devices
creates new challenges and
requires a clear approach
for customer service, supplier
partnerships and even
legislative initiatives. "
Since joining the company
in 2006, she has helped
fuel its rapid multiplatform
growth. In her current role,
she oversees Oxygen's
suite of digital assets,
including Oxygen.com and
OxygenLive.com, the first
two-screen experience
where fans can socialize,
interact and react with
the cable network's talent
during every episode in real
time. Among other initiatives,
Kavanagh leads the
net's authentication strategy.
SCTE's Hall of Fame in
2009 continues to serve
as a calling card to one
of the industry's veteran
innovators. Her Seattlebased
Kinsman Design
Associates, which consults
the cable TV industry on
system architectures, offers
nearly four decades of expertise
to the business. She
entered the cable industry
in 1972 and continues to
be a member of SCTE and
Cable TV Pioneers.
LAN systems. As the company's
CEO, Lo is gratified
by the industry's response
to mobile Internet. " Cable
operators are aiding cellular
entities by aggressively
building out WiFi extensions
to their cable plant " she
says. " MSOs will deliver
one of the best public WiFi
services in North America, if
not the world. "
how a platform the size of
TiVo is delivering more interactive
ad impressions and
higher interaction rates with
advertiser campaigns than
distributors eight times our
size, " she says. " A real win
will be for us to bridge that
success to our MSO partners
so we, with scale, can
see a powerful interactive
ad network that subscribers
actually opt-in to experience-and
even consider a
consumer benefit. "
Tia Lee
Trish Jones
Chief Emerging Technologies
Officer, TBS, Turner
Broadcasting System
As technology evolves,
Jones, who commands
emerging technologies for
Turner, notes that her greatest
challenge is determining
which digital platforms to
invest in now vs. which
to stage for the future. " It
changes constantly, " she
says. Being on multiple platforms
is complex technically
and financially, she notes,
" and tradeoffs and bets
have to be made. Today,
it's obvious that we need to
be on iOs and Android, but
this wasn't readily apparent
even one year ago. "
Charlene Keys
Area VP, Operations, South
Carolina, Time Warner Cable
In September, as part of an
$8 million network upgrade,
Time Warner Cable introduced
" ultra-fast " Internet
speeds across South
Carolina for residential and
business class customers.
The next-generation
wideband Internet service
offers download speeds of
up to 50 Mbps with upload
speeds of up to 5 Mbps.
Standing beside the innovation
is Keys, the state's area
VP of operations. " We must
ensure that our service
delivery platform works
correctly the first time, and
anticipate and successfully
meet customer expectations
around product feature
functionality, " she says.
Regional Data Engineer/Atlanta,
Suddenlink Communications
As a Regional Data Engineer
for Suddenlink, Lee is
responsible for overseeing
and supporting the fiber
network that supports data,
voice and video customers
across the Atlanta region.
She regards reclaiming
bandwidth from spectrum
once used by analog
video as key. " As soon
as [customers] sense a
slowdown or see buffering,
they blame the pipe-which
is the same as blaming
us, " she says. " I want their
experience to be the best
possible. This gives us opportunities
to grow in ways
we couldn't previously. "
Rhonda Lowry
VP, Social Media Technology,
Turner Broadcasting System
Lowry regards herself as
an provocateur focused
on emerging technologies
and the social Web. " I am
a doer. My passions are
getting things done and
helping others appreciate
and embrace digital technologies,
the social web,
virtual worlds and games, "
she says. Lowry's mantra
is " Vision, Values, Verve, "
which she has posted
over her office door. " It
reinforces simply the things
most important to me: the
ability visualize the end
game, the values to lead
ethically and with purpose,
and the verve to execute
with shameless audacity. "
Christy Martin
VP, Solutions Engineering
Ibox Systems
Interactive media pioneer
Martin offers two decades
of experience spanning
consumer applications
and distribution platforms,
making her a go-to exec in
the digital TV arena. Since
founding Ibox in 2004, she
has worked with clients like
Canoe Ventures, Comcast,
Cox, Adelphia, DirectTV,
CableLabs, Catalina Marketing,
Gemstar-TV Guide
(Rovi), Samsung, nCUBE
(Arris), Tandberg and Nagra.
Tara Maitra
Jennifer Kavanagh
SVP, Digital & New Media
Oxygen Media
Kavanagh leads Oxygen's
digital initiatives on existing
and emerging platforms.
40
Sally Kinsman
President, Kinsman Design
Associates
Kinsman's coup as the
first woman inducted into
cablefaxmag.com
Selina Lo
CEO, Ruckus Wireless
Since 2004, Ruckus
Wireless has built a $100
million-plus global business,
designing, manufacturing
and marketing smart WiFi
products and smart wireless
SVP/GM Content & Media
Sales, TiVo
TiVo's Maitra- who co-opts
content from Amazon,
Netflix, YouTube and 50
other sources to TiVo
subscribers-takes pride
in a feat that may stand the
test of time. " I'm proud of
November 2011
Vicki Marts
Director, Video Engineering,
Cox Communications
Marts landed her first job in
cable in 1985, working her
way through the ranks as
an installer, service technician,
systems tech and digital
services supervisor. By
2000, as a proven leader
in the cable tech industry,
she rapidly excelled to her
current role as director of
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Cablefax The Magazine - November 2011

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