Cablefax The Magazine - November 2011 - 43

video engineering for Cox.
The biggest challenge facing
the industry: " It seems
like a product can be outdated
before I get a chance
to get it implemented. The
biggest challenge is trying
to stay ahead of the curve, "
she recently told CableFAX.
Stephanie Mitchko
VP, Interactive Platform
Development,
Cablevision Systems
Mitchko has seen the future,
and she's enjoying the
view. The Cablevision VP,
who works to sharpen the
MSO's VOD operations, iTV
apps and advanced ads,
Susan McLaughlin
VP, Strategic Sales,
TOA Technologies
McLaughlin has helped
expand the Cloud-based
provider's client roster to
include such top 10 cable
providers as Cox, Suddenlink
and Bright House.
As for women in cable: " In
my 15-year tenure, I see
critical mass beginning to
build through middle management.
As women take
more positions where they
manage a P&L and operations,
I think we will see
continued advancement
in executive management,
including the C-suite. "
believes in convergence.
" It serves content across
a range of connected
devices, like tablets and
smartphones, as consumers
become accustomed
to a customized experience
that delivers what they
want, when, where and
how they want, " she says.
" And as social networks
drive more recommendations,
crowd computing and
sourcing will help viewers
discover new content. "
Pam Nobles
Director, Education &
Certification, SCTE
With women representing
only 6% of SCTE's membership,
Noble says " a
culture change needs to
take place in our industry
and beyond, " focusing
on schools and youth
groups, she says. Nobles
works closely with SCTE's
Cable-Tec Expo and WICT
to bring women into cable
engineering, and " to keep
them there. "
doing good. " She's doing
her part by maintaining
emphasis on recruiting
and retaining the best
talent to ensure continued
focus " on our biggest
challenges and to create
future possibilities that
enable business growth. "
Pandiscia established a
Program Management
Office at ESPN, which
" strengthened the ecosystem
in delivering products,
services and solutions to
ESPN's varied business
units, while positively
impacting the company's
bottom line success. "
of 100-plus customers
with products deployed in
50 cable systems across
North America. In addition,
Rustagi's role calls for
expanding its leadership
position in the industry,
while providing strategic
direction and business
development expertise.
Her accomplishments also
reach outside of the cable
industry: Atlanta magazine
selected Rustagi as one of
the top 50 most influential
international Atlantans.
Emily Nikoo
EVP, Blonder Tongue
Laboratories
Jill Meinzer
VP/GM Technical Services,
Arris
Meinzer maintains a
packed career plate,
including development of
enhanced Web portal access,
customer knowledge
base content and finding
customer issues before they
report them. In addition,
she aids in the development
of Web-based, self-paced
training materials for
customers and for global
support programs as Arris
expands its reach.
Ask Nikoo what she's
most proud of and what
challenges keep her up at
night, and it's the same
answer: " Keeping people
employed. How does a
small engineering and
manufacturing company in
New Jersey keep up with
all the changes in technology
and stay competitive
in the global economy? "
Where does she ponder
such conundrums? " It's
my own backyard, New
York City, with a great
cheese from Murrays, a
fresh baguette and a glass
of Joseph Phelps. "
CableFAX: The Magazine
Kim Norris
EVP, Advanced Advertising
Strategy & Operations,
Cablevision Media Sales
Norris' commitment to
the interactive/advanced
advertising industry
extends well beyond her
Cablevision duties. But
her accomplishments
at Cablevision make her
most proud to be " at the
cutting edge of some
of the most progressive
advanced and interactive
advertising products in the
industry. " As for advanced
advertising, it's " not just
the future of the industry-
it's the present. "
Rebecca Rusk Lim
VP, Interactive Experience,
Turner Broadcasting System
Rusk Lim, a high-profile
interactive content and
technology executive,
in May left Starz to join
Turner as VP, interactive
experience, guiding
interactivity across the
company's divisions. During
her eight-plus years
at Starz, Rusk Lim had a
hand in several interactive
TV projects, including the
premiere OCAP broadcast,
the Vongo movie
download service and,
most recently, the strongly
received " Watch It " EBIF
application.
Kelly Ryan
VP, Content Business
Development, BlackArrow
Ryan believes it's an
exciting time for women in
tech. " Women have finally
come into their own, " she
says. In her BlackArrow VP
role, where she manages
relationships for viewer-controlled
video multiplatform
ad management systems
with content providers,
Ryan is most proud of her
deals: " Each one required
the provider to take a leap
of faith into a new technology
world, and I helped
them make that important
jump, which ultimately
improved their business. "
Carol Pandiscia
SVP, Technology, ESPN
Pandiscia's motto for
success is " do well by
November 2011
Vibha Rustagi
CEO & President, Itaas
Rustagi, a founding partner,
president and CEO
of Itaas, has overseen the
company's growing roster
Margret Schmidt
VP, User Experience, TiVo
Nobody ever said technology
necessarily makes things
simpler. Schmidt admits
that designing TV's future is
a lofty challenge " when users
have super-fast Internet
connections and access to
cablefaxmag.com
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Cablefax The Magazine - November 2011

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