Cablefax The Magazine - November 2011 - 7

plishments also include ushering Bravo to five record-setting
best years, as it transformed from niche network into a Peabody-
and Emmy-award winning pop culture phenomenon.
Passion: " Digital and non-linear viewership and the engagements
of audiences around our professional, brand-centric
content-but not on traditional screens-is transformative. "
Career accomplishments: " Experiencing several sides of the
same industry: from independent contractor to small business
owner to corporate employee (dweeb), from film to cable TV to
digital, social, mobile... and now broadcast TV en Español. "
Favorite quote: " A 250-year old quote sums up the digital age:
'Knowledge is of two kinds. We know a subject ourselves, or
we know where we can find information upon it.' From Samuel
Johnson, lexicographer (1709-1784). "
6. Melinda Witmer
EVP/Chief Video and Content Officer, Time
Warner Cable
With her bookend roles at Time Warner
Cable, Witmer oversees content,
acquisition and distribution arrangements
across all platforms for the
company, while managing relationships
with programmers and content providers across the entertainment
industry. In the past year, she ventured into sports
TV, leading TWC's negotiations with the Los Angeles Lakers,
ultimately scoring a slam dunk multiyear deal for TWC to
telecast Lakers' pre-season, regular season and post-season
games, alongside a variety of new and original content, featuring
behind-the-scenes, personality and classic programming.
Passion: " Greatly increased competition and rapid changes in our
growing capabilities to deliver innovative products to our consumers.
I don't need my Wheaties in the morning anymore to rev the
engines. I just need to read whatever new has happened the day
before in the industry to feel inspired and motivated. "
Challenge: " Making the right bets. We can't pursue every
interesting opportunity that comes our way, so we have to
choose and focus. With so many fascinating choices, picking
a particular path is challenging. "
Pet peeve: " Not having the time and capacity to do everything
that I want. "
7. Cyma Zarghami
President, Nickelodeon/MTVN Kids and
Family Group
Persistence pays off: Zarghami joined
Nickelodeon as a scheduling clerk in
1985 and elevated through the programming
department to become the
channel's GM in 1996, overseeing programming,
scheduling, acquisitions, marketing and day-to-day
network management. She was promoted to GM/EVP in 1997
and in 2004, the position of president of Nickelodeon Television
was created for her to oversee production and development,
marketing, programming and creativity. Adding duties
CableFAX: The Magazine
November 2011
as president of the newly formed Kids & Family Group in 2006,
Zarghami has expanded Nickelodeon's pro-social leadership
role as a key component of its brand identity.
8. Carol Hevey
EVP, Operations, East Region, Time Warner Cable
Hevey heads one of TWC's two
geographic operational regions, serving
almost 7 million customers. This
forward-thinking exec, who has been
in cable more than 30 years, in 2010
integrated the company's operations
in New York City, one of its largest and most challenging areas
from an operations perspective, into the East Region. She
now has 17,000 employees under her watch, a designation
in which she takes great pride and responsibility. Aside from
demonstrating managerial savvy, Hevey played a pivotal role in
creating the regional operating structure for TWC so the company
can better serve customers and be nimble in competing
with other providers with extensive national footprints.
Career accomplishment: " I am proud of the fact that throughout
my career, I have been able to serve as a change agent for
Time Warner Cable. And I am proud of how the changes that I
have been a part of have helped us to advance as a company.
I want to be known as the person who will always raise her
hand to launch a new product or service, or to try something
new to help move the company forward. "
Favorite Hobby: " I enjoy traveling - seeing new places and experiencing
different cultures.
I like to garden, but don't seem to have
enough time to be very good at it. And, I have 3 dogs that I enjoy
very much. My favorite Sunday morning activity is to go hiking in a
nearby state park with my husband and our dogs. "
Challenge: " Given our competitive business, one of my top two
or three priorities is ensuring that each and every employee
remains focused on providing a great customer experience in
every interaction. "
9. Jill Campbell
SVP, Operations, Cox Communications
Campbell, whose tenure at Cox Communications
spans nearly three decades,
oversees operations for the 9,000
employees of Cox cable systems and
the Atlanta support team. In Jan, her
role expanded to include the MSO's
entire field system. Meanwhile, her influence is felt far and wide as
founder and co-chair of the company's diversity council, former
chair of the WICT Board and honors as Woman of the Year for the
WICT Atlanta chapter and " one of the most influential women " in
Southern Nevada. Campbell has served as a board member for
United Way, Boys & Girls Clubs, YMCA, Las Vegas Chamber of
Commerce, Make-A-Wish Foundation and the California, Arizona
and Nevada Cable Television Assns.
Women in cable: " When you consider that women make up 43% of
all full-time employees in cable, we're only 30% of the top 10% of
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