Cablefax The Magazine - November 2012 - 33

handles major mergers and acquisitions. With TWC
raking in nearly $20 billion in year revenue, Esteves
has her hands full. She occasionally breaks away from
the madness of work by dropping in on colleagues.
" I'm energized by the exchanges, " she says. " They
never fail to get the energy pumping! "
Colleen Fahey
Rush
EVP/Chief Research
Officer
MTV Networks
Rush directs data mining
for networks like VH1,
Comedy Central and Nickelodeon. " Not only do
our consumer insights ensure we understand our
audiences better than anyone else, " Rush says,
" but they translate directly into compelling original
programming and innovative multiplatform content. "
She believes the gender gap has slammed shut and
a woman's success is hers to control. " If you work
hard, have a hunger to learn and approach each
situation with enthusiasm and curiosity, there is
nothing standing in your way, " she says.
Susie Fogelson
SVP, Marketing &
Brand Strategy, Food
Network & Cooking
Channel
Fogelson satisfies viewers'
hunger for culinary programming by concocting
quality shows with rising foodie bloggers and A-list
celebrity chefs. " The story of cable is about creating
hyper-focused entertainment for a very passionate and
enthusiastic audience, " says Fogelson. " As a marketer,
that's very exciting. " To her credit, Fogelson has also
pushed Food Network marketing to get behind big city
food and wine festivals of growing prominence.
Laura Galietta
SVP, Ad Sales
Marketing
Scripps Networks
Interactive
Galietta leads the team
engineering marketing applications for network
advertisers. And her efforts this past year once again
drove strong ad-sales. What's more, she amplified
her company's participation in the Association of
National Advertisers and the Consumer Electronics
Show. She strongly advises women to cultivate their
work relationships to advance in cable. " You never
know where the friendships that you build early in
your career will take you, " she says.
CableFAX: The Magazine
Stephanie
Gibbons
EVP, Marketing and
On-Air Promotion
FX Networks
All FX print and digital
advertising falls under
the guard of Gibbons. 2011 saw her nab Promax/
BDA's first-ever " marketing team of the year "
honor, pushing the network's total award haul
during her tenure to more than 150. Gibbons'
success has cultivated enriching relationships with
innovators like Frank Pintauro, former GM of The
Red Group. " He knew challenging the status quo
was painful and messy, " says Gibbons, " But testing
accepted limits presses you forward into the realm
of the possible. "
Cynthia Gibson
EVP, Legal Affairs
Scripps Networks
Interactive
When Scripps needed
an attorney who
could dispense expert legal advice with an eye
toward company goals, it tapped Gibson-now a
commanding law authority within the company.
Gibson also pro-actively engages co-workers.
" There is much to be gained by building
relationships with colleagues with different
backgrounds, perspective and responsibilities, "
she says. " Investing in these relationships will
exponentially grow the business resources at
your disposal. "
Tanya Giles
EVP, Strategic Insight
and Research
MTV Networks
Entertainment Group
Giles is charged with
strategic oversight of research and planning for
Comedy Central, Spike TV, TV Land, the network's
Websites and more. You can thank her research on
Gen Y humor for the development of the much-loved
Tosh.O. And it was her persistence with greater
HD penetration for Comedy Central and Spike TV
that encouraged stronger negotiations and boosted
distribution deals. On multitasking, Giles takes some
advice from her friend and mentor Colleen Fahey
Rush, who once told her to " be where you need to
be... For me, that means that I do not look at my
Blackberry from the time I get home until my kids
have gone to bed. But it also means that when I'm at
work, I'm 110% focused. "
November 2012
Rebecca Glashow
SVP, Digital
Distribution and
Partnerships
Discovery
Communications
Glashow is responsible
for expanding Discovery's digital program
distribution, which entails leading digital strategy
and negotiations, including VOD, mobile and TV
Everywhere. This past year she locked in two major
agreements with Netflix and Amazon, which exposes
Discovery's content to a whole new crop of digital
natives. She tells us cable is wonderful place to be
for women just starting out. " You will not find a more
encouraging, positive and brilliant group of female
professionals who will support you in career, family
and friendship, " she says.
Stacie Gray
Chief Creative Officer
iN DEMAND
Gray heads up the
creative and digital
strategies for CTAM's
transactional Movies on Demand marketing
campaign, consisting of 12 MSOs and 10 movie
studios committed to building MOD on cable. This
year she was behind a partnership with the Academy
Awards and Comic-Con-both firsts for MOD. Her
key to multitasking is committing to face time. " I am
a huge believer in being a good listener, " she says. " I
also manage my time by using my commute to finish
up emails and to make a daily To Do list. This helps
me to manage work/life balance and start my day
with a clear game plan. "
Kellie Grutko
SVP, Marketing
Comcast Spotlight
Recently promoted to
the SVP role, Grutko
leads all marketing
and communications for Comcast Spotlight in
the MSO's 80 markets. She also spearheaded
the company's " Eye-con " campaign, which
depicted cable as a targeted medium for reaching
consumers, and was integral to the intro of an iPad
app about NCC's 1+ platform. " When I got into
this business, cable was a young and progressive
industry that I knew was going to make major
changes and be an exciting and challenging place
to be, " she says. " I took a leap of faith in starting a
totally new career and with the success of cable,
am happy to say I've never looked back. "
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