Cablefax The Magazine - November 2012 - 8

{
Most Powerful Women in Cable 2012: The Top 50
Opportunities for young women: " My advice would be the
same for anyone who is looking to advance in cable: Have
an insatiable appetite to learn the business, know what
your organization is trying to accomplish and its role in
the broader industry, and determine how you can fit in to
make a meaningful contribution to both. If you do that, the
business will grow, our industry will be further shaped, and
you will gain earned recognition and greater opportunities. "
Juggling busy days: " Know your priorities and stay on
schedule. Get ready to make a decision, make it, and
move on. "
10. Lauren Zalaznick
Chairman, NBCUniversal Entertainment &
Digital Networks and Integrated Media
Zalaznick has spent her entire
career in media, and these days
she manages a $2 billion-plus
portfolio at NBCU. How does
she do it? " Multi-tasking should
never be a goal. Rapid-fire, single-focus tasking can be
reclaimed. Simply put, prioritization according to business
goals/personal needs is a form of personal responsibility
and good business that only you can control. " Under
Zalaznick's leadership, NBCU is breaking financial and
ratings records. Not surprising, given her passion for
collaborating across businesses to drive revenue, content
and synergies throughout the company.
Opportunities for young women: " The same thing I would
tell young men looking to break into cable: distinguish
yourself through great ideas that drive your business at
whatever level you're at. Don't ever just do the minimum of
what's asked of you, even if you do that pretty well. Think
about how to contribute more. As you rise, push yourself
to continue to be a 'big idea' person who never loses the
ability to execute. Don't put life obstacles in your own way
before they're actually an obstacle. The choice to work
is your choice, not the company's choice for you or even
your family's choice for you. "
A mid-day re-energizer: " Read something awesome from
a blog/news source/magazine that makes you think
differently, makes you mad, makes you laugh, even about
something not directly related to your business. "
11. Rita Tuzon
EVP/General Counsel
Fox Networks Group
Being a woman was never an
obstacle for Tuzon, the highestranking
female executive at Fox
Networks Group. " I come from a
blue collar, immigrant, mixed race
family. The mantra was, if you worked hard you could grow
up to be anything you wanted, " she says. " My mother's
steadfast conviction in this never wavered because I was
8
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a girl, and then a woman. " Did someone say carriage
agreements? Tuzon leads Fox's 50-person legal team-
which she recently restructured-and supervises all legal
matters and several business operation units for both the
broadcast and cable networks.
What drew you to cable? " In the '90s cable was the fastmoving,
new horizon with lots of upside potential. The
people were genuine and positive and that sealed it. Still
true today. "
Juggling busy days: " I have learned to triage: quickly decide
what needs my personal attention, and effectively delegate
to the best team in the business. "
A quick midday re-energizer: " Two years ago I replaced the
chips and cookies in my bottom drawer with nuts and
berries. Works like a charm. "
12. Bridget Baker
Former President, TV Networks
Distribution, NBCUniversal
Baker's very recent departure
doesn't diminish her contributions
to NBCU over the years. And we
have a distinct feeling she'll land
in another big job before too long.
But as a key cornerstone of NBCU's cable division, Baker
was a force in deal-making, distribution, marketing and
executive leadership. She spent her career transforming
NBCU into the multi-platform content powerhouse it
is today and, in an industry where success hinges on
relationships, she still believes electronic communication
should not take the place of human contact. She also
waxes nostalgic when it comes to our industry: " The fierce
independence and determination of the early pioneers [of
cable], and the innovation and vision of the people in this
industry is a legacy of which we all should be proud. "
A quick mid-day re-energizer: " 15-minute power walk and
green tea kombucha! "
13. Debra Lee
Chairwoman/CEO, BET Networks
Lee oversees one of the most
influential multiplatform media
companies in the world, including
cable television networks, digital
offerings, and a home entertainment
business. She spearheaded a
total overhaul of the BET brand several years ago, and
continually raises the level of sophistication in the way
African-Americans are reflected in its programming-
including its biggest-ever slate of original shows on
the flagship network and Centric. Recent ratings gains
for " The Game, " which BET has run with after its CW
demise, and original " Let's Stay Together " should help the
network stand strong when Tyler Perry launches his new
programming arsenal on OWN.
November 2012
CableFAX: The Magazine
}
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Cablefax The Magazine - November 2012

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