Cablefax The Magazine - November 2013 - 14

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Most Powerful Women in Cable 2013: The Top 50
25. Claire Watts
CEO, U.S., QVC
On Watts' watch, QVC's U.S. growth
expanded 3.2% over the previous year
to $5.6 billion. Her focus on interactive
programming led to QVC's ecommerce
business expanding by 10% in Q4,
2012, propelled by mobile growth. That
period also witnessed QVC's biggest
sales week in the channel's history last November. Over the past
year, Watts also saw gains through QVC's 2012 acquisition of
Send the Trend website, as well as its more recent purchase of
technology platform Oodle. Watts also finds the next big thing
through QVC's Sprouts competition, which finds tomorrow's
inventors and entrepreneurs, and she thrives on developing a
strong team. " Listening to an individual's aspirations, studying
their skill set, and helping them find success through the right
career path is thrilling to me, " she says.
Biggest story: The rapid growth of mobile and social media
platforms is resulting in significant innovation across the industry.
With QVC, I am excited about the work we are doing to integrate
live TV in a fresh way with mobile and social platforms to create a
more interactive and entertaining experience for our viewers.
Defining workplace success: There are different ways to define success
in the workplace. One important area for me is to continue
to learn. You will never have all the answers. The minute you think
you do, you will fail. Our industry is seeing a speed of change
that is unprecedented, and to really be successful you have to be
committed to learning and staying curious.
26. Lauren Zalaznick
Former EVP, NBCUniversal
It was the end of an era this September
when Zalaznick said goodbye
to NBCU, the business she saw
through so many incarnations during
her salient 12-year executive stint.
Though her most recent, short-lived
role was focused on developing digital
extensions for the company, Zalaznick is best known for her
strategic oversight of the cable properties, particularly her
transformation of Bravo into a high-end lifestyle brand and her
coining of the term for the viewers the network successfully
courted- " affluencers. " We're anxiously awaiting news of her
next chapter. We just know she'll find a way to stay on this list.
27. Amy Banse
Managing Director/Head of Funds for
Comcast Ventures & SVP, Comcast Corp.
Banse has spent 20-plus years at Comcast
and during that time has closed
hundreds of deals, acquired multiple
cable television networks and launched
several others. As founder of Comcast's
digital media division, her extensive track
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record includes identifying opportunity, pushing for growth and
delivering profits. " I'm a big believer in getting it done, " Banse has
said. " I was one of those kids in grade school who believed the
teacher when she said you can do whatever you put your mind to. "
28. Frances Berwick
President, Bravo and Oxygen Media
Lifestyle programming maven Berwick
added Oxygen to her plate in
September following the transition of
Style to Esquire Net and the exit of
Jason Klarman from Oxygen's helm.
At Bravo, she's on an original content
tear, greenlighting an unprecedented 17
new and 18 returning unscripted series. Those moves raise the
net's original offerings by 15%, and it's a formula that's paying off.
Bravo is up 8% in total viewers this year. 2012 marked doubledigit
ad revenue increases, with 126 new advertisers flocking to
the brand. Berwick appreciates that the original content surge
across cable has only augmented quality and innovation. There's
" so much to watch, and so many ways to watch it, " she says.
Favorite part of the job: There are so many fun and challenging
things about my role at Bravo and Oxygen Media, but probably
the best part is getting to spend my time with smart, fun,
passionate and provocative people.
Biggest story: The continued explosion of original content for all
platforms; straight to series orders in the scripted world and
the doubling and tripling of original hours in unscripted across
broadcast and cable.
Defining workplace success: More consumers of our content,
more monetization of that content, increasing loyalty to Bravo
and Oxygen and our show brands, and a happy workforce.
29. Mindy Grossman
CEO/Director, HSN
Grossman has transformed the multichannel
retailer and continues to break
new ground at HSN with revolutionary
initiatives that extend reach across multiple
distribution platforms, attract top
brand and celebrity partnerships and
position the network as a marketing vehicle
for entertainment companies and celebrities. Her approach
is to focus on remaining flexible and adaptive, collaborative and
interactive, and using innovation and technology to remove
barriers and create a seamless brand experience. Grossman,
who serves on the board of organizations like the National Retail
Federation, has directed the creation of HSN Cares to support
women and families in need. " I define success with three words:
passion, purpose and impact, " she says.
Favorite part of the job: HSNi is much more than a retailer-we're a
brand builder. We work with talented, entrepreneurial people who
have a passion for what they do and for the products that they
create. Being able to help them build their businesses and tell
their stories is truly inspiring to me and one of the many reasons
November 2013
CableFAX: The Magazine
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Cablefax The Magazine - November 2013

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