Cablefax The Magazine - November 2013 - 28

{
More of the Most Powerful Women in Cable 2013
and market penetration to consumers through multiple
channels. Those channels include direct sales,
inbound sales and telemarketing. To boot, she makes
sure that Comcast meets its subscriber goals at the
target cost per sale. Consumers " want simple but
advanced products that deliver the content they want
when they want it-and on any device anywhere, "
Hasty says. " And we're giving it to them. "
Cathy Hetzel
Corporate President
Rentrak
Hetzel looks into her wellresearched
crystal ball to
gauge where the industry is
going as Rentrak measures
movie and TV content on an
ever-growing number of devices and platforms. That has
led her to launch Rentrak's video-on-demand business.
She calls VOD " a tremendous new revenue stream available
to the industry. " Hetzel has also expanded Rentrak's
set-top box-based television measuring business.
Cindi Hook
SVP, Comcast
Assurance &
Advisory Team
Comcast
In her relatively short tenure
at Comcast, Hook has
transformed the internal
audit practice by expanding operations and initiatives
to better serve all financial, technical, operations and
strategic business partners across both legacy Comcast
and NBCU functions. This new organization (now Comcast
Assurance & Advisory Team, aka CAAT) is a trusted
business advisor and a trail-blazing leader in developing
talent both for the organization and the industry. How
does this busy exec maintain a life balance? " If something
is not a core competency that you can or should
build, outsource it if it is a priority, " she says.
Dale Hopkins
EVP, Affiliate
Distribution, GSN
A well-rounded leader,
Hopkins has worked
in sales, marketing,
distribution, advertising,
PR, research, business
development and operations. She can talk to operators
and programmers like one of their own because she has
been there. Having negotiated recent distribution deals
with major MVPDs including Comcast and Time Warner
Cable, Hopkins is working on initiatives ranging from
28
cablefaxmag.com
expanding GSN's digital offerings to implementing " Bring
Your Dog to Work Day. " Her favorite part of the job is " the
people, the people, the people. "
Annie Howell
EVP, Corporate
Communications and
Media Relations
Crown Media Family
Networks
Howell's efforts to coordinate
Hallmark Channel's
entire communications team to promote the network's
first original series " Cedar Cove " helped make
Hallmark the top cable network during the show's
Saturday time slot. She says the perfect alignment of
the management team's objectives helped achieve
the success. " It's a small, scrappy team that has accomplished
a great deal because of that collaboration
and alignment, " she says.
Tana Jamieson
SVP, Drama
Programming, A&E
Another year, another
successful series for
Jamieson, whose " Psycho "
reimagining/prequel hit
" Bates Motel " just got
picked up for a second season. " I love being able to
dream up shows with a team and see them work, " says
Jamieson. " Yes, no doubt, it's important to make it work
from a ratings standpoint, but it's so gratifying when the
ratings work and you love the direction of the show. "
Liz Janneman
EVP, Ad Sales
Ovation
Since presiding over the
largest ad sales revenue
quarter in Ovation's history
in 4Q 2012, Janneman
continues to pound the
pavement for new advertisers and partners that want in
on the net's artsy audience. While she enjoys all aspects
of Ovation's business, she admits, " I still enjoy the thrill
of the close. " She also enjoys being included in all
aspects of the business, from interaction with the board
to strategic investor meetings.
Becky Jones
VP, Marketing &
Research, Viamedia
Jones leads an efficiency
task force
November 2013
within Viamedia with the goal of improving
operations and has increased customer service
with company-wide initiatives. She oversees
innovative marketing initiatives, research, and
communications for the company, as well its
strategic partnerships with key industry groups
like the ACA, CAB and NCTA. On her down time,
it's about family for Becky. Her weekends are
occupied with her two little boys, Silas age 5 and
Sawyer age 4-adventures, superheroes and
play dough. But work is far from boring, mind
you. " With the continual changes to programming,
networks, technology and more-there's
always some way to impact someone's business
in a positive way, " she says.
Loretha Jones
President, Original
Programming
BET Networks
With Jones steering the
networks' original series,
the fifth season of
" The Game " and " Let's
Stay Together " were the top series among black
viewers. Other big hits for the demo: " Apollo Live "
and music competition series " Sunday Best, " with
more originals slated for launch. Possessing a
keen ability to spot talent, Jones is most thrilled
when " watching the first cut of a new show after
weeks of reading scripts. It's still so exciting to
see the characters come alive. "
Kate Juergens
EVP, Original
Programming &
Development/Chief
Creative Officer
ABC Family
It's no secret. With
cable's biggest social
media following for its arsenal of original hits,
ABC Family is a pretty great place to work these
days. Juergens followed the continued success of
the net's breakout hit " Pretty Little Liars " and this
spring's landmark " Uprising " episode of " Switched
at Birth " with the summer's launch of " The Fosters "
and the premiere of " PLL " spinoff " Ravenswood "
in October, which launched as ABC Family's top
premiere and cable's top drama premiere in nearly
three years. She appreciates the freedom cable
has when it comes to storytelling: " I think the
'Breaking Bad' saga, from such a quiet start to the
phenomenal series end-and the way AMC stuck
with it and managed it-is an only-in-cable story. "
CableFAX: The Magazine
}
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Cablefax The Magazine - November 2013

Table of Contents for the Digital Edition of Cablefax The Magazine - November 2013

Contents
Cablefax The Magazine - November 2013 - Cover1
Cablefax The Magazine - November 2013 - Cover2
Cablefax The Magazine - November 2013 - Contents
Cablefax The Magazine - November 2013 - 4
Cablefax The Magazine - November 2013 - 5
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Cablefax The Magazine - November 2013 - 7
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Cablefax The Magazine - November 2013 - 9
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Cablefax The Magazine - November 2013 - Cover3
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