Cablefax The Magazine - November 2013 - 35
works' portfolio. Today Rodriguez is head of the Univision
Agency as well, which oversees the company's media
inventory-amounting to more than $500 million across
its portfolio. How does she manage it all? " It's important
to understand that sometimes your personal life will
take precedence at any given moment over work and
sometimes, often times, it's vice versa, " she says. " I just
make it work and try not to be too hard on myself. I find
that being an early bird helps me, too. "
Adria Alpert Romm
Senior EVP, Human
Resources & Global
Diversity, Discovery
Communications
Romm encouraged
employee productivity by
creating a state-of-the-art
childcare center at the company's global headquarters
and installing full-service wellness centers at major
offices. Romm also launched Say Yes to the Prom, an
initiative providing prom dresses and makeovers to
deserving girls. She says organization is crucial for
work-life balance: " If you want to have dinner with your
family every night, plan for it, " she says. " It's amazing
how much you can accomplish and still have balance. "
Kim Rosenblum
EVP, Marketing and
Creative, TV Land
Marketing and creative
for TV Land falls under
Rosenblum's purview,
and this past year that
included campaigns
for " Hot In Cleveland " -including a live episode-
and the network's first African-American targeted
sitcom, " The Soul Man. " The latter brought a new
group of viewers to the network. Up next: marketing
efforts for " Kirstie, " a new sitcom with Kirstie Alley,
Michael Richards and Rhea Perlman. Rosenblum's
favorite part of the gig is " the day 'it' happens " -the
premiere, the shoot, the moment when " all the hard
work, planning, and effort collide. "
D'Arcy Rudnay
SVP/Chief
Communications
Officer, Comcast
Rudnay and her team
continue to shape Comcast's
reputation, as she
leads communications on
combined Comcast-NBCU's messaging both internally
and externally. She serves as the communication
counsel to Brian Roberts and the other executive
CableFAX: The Magazine
team members, and she leads the management of
the company's brand, reputation and strategic communications.
An inductee into the Public Relations
Hall of Fame, Rudnay says " Comcast's focus on innovating,
improving and our entrepreneurial culture
is invigorating and stimulating. "
Sheri Salata
President, OWN and
Harpo Studios
Under Salata's leadership,
OWN became cash flow
positive earlier than
anticipated. Ratings are
up 30% to date over
2012, making it a top-20 ad supported cable network
for women 25-54. At Harpo, she oversees more than
130 hours of original programs for OWN. Salata says
working with people she loves is the best part of her
job: " Oprah, Erik Logan-the OWN team and the
Harpo Studios team-are among the brightest, most
positive, uplifting teammates I have ever known. "
Linda Schupack
EVP, Marketing
AMC
Perhaps you've heard of
" Mad Men, " " The Walking
Dead, " or that show
that just ended, " Breaking
Bad " ? If you have,
thank Schupack. She gets the word out on AMC's
powerhouse originals as ultimate marketing and
advertising overseer. Now that she's got everyone
talking, she has the masses tuning in. Favorite part
of the job? " Working with the enormously talented
team at AMC to come up with marketing campaigns
that are as distinctive as the AMC shows themselves, "
says Schupack.
Lisa Schwartz
EVP, Distribution,
Operations and
Business, Sundance
Selects and IFC
Independent filmmakers
can depend on
Schwartz. Not only does
she make sure their masterpieces can reach a
widespread audience, but she ensures viewers can
experience them in variety of ways. From pre-theatrical
VOD to same-day DVD releases, Schwartz's
bold distribution avenues keep everyone happy,
including those who tally the profits. What's the key
to staying sane when things get crazy? " A sense of
humor, " she says.
November 2013
Lisa Sherman
Former EVP/GM
Logo
Sherman just stepped
down from her post last
month, but she leaves behind
a proud legacy. Following
its best year ever
in 2012, Logo has continued to evolve and expand its
audience in recent months. Sherman was also key to
locking in a script deal with Cher and attracting talent
to the tentpole event " Logo NewNowNext Awards
2013. " " When you foster an environment of inclusion
that allows employees to bring their whole selves to
work each day, it's hard not to be successful, " she
says. We look forward to hearing about Sherman's
next adventure.
Tina Simmons
SVP, Human
Performance for
National Customer
Operations
Comcast Cable
Simmons plays a vital
role in Comcast's efforts
to provide outstanding customer service, and she was
instrumental in the development of the company's customer
guarantee initiative. On a daily basis, she remains
keenly focused on optimizing customer operations
to deliver a superior customer experience. Simmons
volunteers as a member of the Leadership Development
Committee for the Phi Beta Omega chapter of Alpha
Kappa Alpha Sorority. " Success in the workplace is
comprised of contributing to the bottom line results of
the company in a way that motivates others to want to
work with you, " she says.
Salaam Coleman Smith
President, Strategic
Initiatives, Cable
Entertainment Group
NBCUniversal
NBCU may have morphed
Style Media into Esquire
Network this fall, but a
highly regarded network leader is always in fashion.
Innovative, strategic and humble, Coleman Smith built
Style into a lifestyle empire that crossed platforms and
saw a record-breaking 2012 as the most watched year
in its history., with 2013 also tracking well. She also
oversaw a closet-full of programming firsts, including
the much-heralded " Styled To Rock, " from executive
producer Rihanna. In her new NBCU role, Coleman Smith
is poised to make an even bigger impact in the future.
cablefaxmag.com
35
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Cablefax The Magazine - November 2013
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