Cablefax The Magazine - November 2016 - 13
award-winning " Mr. Robot " to Amazon Prime. With that deal,
Manfredi made the series available to Amazon Prime subs
globally. She also locked in a kids programming deal with Hulu
for past and present seasons of PBS' " Curious George " and
as well as for Syfy's hit " 12 Monkeys, " " Battlestar Galactica "
and " Saved by the Bell. " She brokered a global deal for
" Colony " with Netflix before it aired a single episode as well.
Manfredi believes the biggest story in cable this year is " skinny
bundles and apps vs. aggregating broadest content into one
user interface. "
35. Jana Bennett
President & GM
History
Bennett's leadership in refining the
History brand continues to pay off big
time. For the eighth consecutive year,
History scored as a top 10 ranked
cable network among A25-54, on
the merits of ambitious special events
such as the re-imagined miniseries " Roots " and series including
" Alone, " which reigned as cable's top nonfiction series on Thursday
nights among M25-54. Look for an increase in factual drama
and landmark factual events in the coming year, with military
drama " Six " and " Knightfall " in the works from A+E Studios. Also
under Bennett's stewardship, FYI saw year-over-year audience
increases across key demos in both prime and daytime, with
series " Married at First Sight " and " Tiny House Nation " drawing
viewers and spin-offs alike. To Bennett, " The best content is not
gender specific. The best shows are the ones in which the men
and the women inhabit strong, vivid roles. "
36. Jessica Rodriguez
EVP & CMO
Univision Communications Inc.
In addition to orchestrating Univision's
marketing platform-and marketing
functions across the company, including
the Univision Agency-Rodriguez
oversees the company's research
division. Whether developing " Todo
Es Posible " ( " Everything is Possible " ), an inspirational brand
campaign, spearheading local news branding campaign " Tu
Gente. Tu Voz " or striking an unprecedented promotional deal
for broadcast rights to Netflix original series " Narcos " and
" Club de Cuervos, " Rodriguez is always finding ways to connect
viewers with the brand by remembering her roots. She
says she'd tell her younger self, " Who you are in 20 years will
be made better and will seem better because of that unique
perspective that you bring to the table of having been a girl
from the inner city. It's not something to be ashamed of. In
fact, it's actually going to be such a wonderful plus for you. "
SCRIPPS NETWORKS INTERACTIVE CONGRATULATES ALL OF
THE MOST
POWERFUL
WOMEN
IN CABLE
INCLUDING OUR OWN Lori Hickok
Donna Stephens
Suzanne Underwald
Julie Yoo
Shannon Driver
Kathleen Finch
Tamara Franklin
Cablefax: The Magazine
November 2016
cablefaxmag.com
13
http://www.cablefaxmag.com
Cablefax The Magazine - November 2016
Table of Contents for the Digital Edition of Cablefax The Magazine - November 2016
Contents
Cablefax The Magazine - November 2016 - Cover1
Cablefax The Magazine - November 2016 - Cover2
Cablefax The Magazine - November 2016 - Contents
Cablefax The Magazine - November 2016 - 4
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Cablefax The Magazine - November 2016 - Cover3
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