Cablefax The Magazine - November 2016 - 15

43. Susanne Daniels
Global Head of Original Content
YouTube
In her fi rst year at YouTube, the former
MTV exec added more than 20 YouTube
Red Original exclusives. She also struck
a deal with Lionsgate TV to bring the
" Step Up " movie franchise to YouTube
Red as a series. " The current demand
for more original content has allowed more female creative voices
to rise. There are more female showrunners today than at any point
in my career in the business, " she says, singling out Jenji Kohan,
Shonda Rhimes, Mindy Kaling and Lena Dunham, plus newer
voices like YouTube creators Lilly Singh and Mamrie Hart. " I'm so
pleased to see the explosive growth of actresses in comedy breaking
out today. More than ever, television has dozens of fantastic
comedic roles written for women, more often by women. "
44. Donna Speciale
President, Ad Sales
Turner Broadcasting
Speciale's recent priorities have been
to re-imagine advertising while also
driving better business results for
partners through powerful ROI-fueled
ad capabilities. During the last year,
truTV and TNT both committed to greatly reducing ad clutter
on the networks by 50 percent. She's also implemented a new
team, Turner Ignite, that brings together the power of data and
content. This group met for the fi rst time with clients at CES and
members have since been sharing real results around audience
targeting and social optimization. In addition, Speciale recently
launched Facetime Fridays within the ad sales team, a program
that encourages younger team members to engage with more
senior leaders. Strides have been made when it comes to gender
equality in cable, Speciale says, but adds, " It's really about
the company you work for and its position on inclusion, and less
about sectors of our industry. "
45. Marlene Sanchez Dooner
EVP
NBCUniversal Telemundo Enterprises
Simply put, Dooner has broadened
the way Hispanics consume media
across NBCU's platforms. She participated
in the production of multiple
cross-company initiatives including
the reality competition shows " La
Voz Kids " and " Top Chef Estrellas, " the weekly news segment
" Access Hollywood Al Rojo Vivo, " and multiple simulcasts
between NBC's " Today " and Telemundo's morning show " Un
Nuevo Dia. " She has a keen eye for spotting new initiatives
CONGRATULATIONS LINDSAY AND ZENITA!
Cablefax's recognition of you as Most Powerful Women in Cable is most deserved.
SCTE/ISBE provides the knowledge and training to prepare the workforce to meet the ever-changing
demands of the Telecommunications industry-and you both play a pivotal role!
Lindsay Johnston
General Counsel and
Senior Vice President,
Operations, SCTE/ISBE
Zenita Henderson
Director, Marketing
Operations and Business
Development, SCTE/ISBE
SCTE/ISBE: Essential Knowledge for Cable Professionals™
www.scte.org
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November 2016
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Cablefax The Magazine - November 2016

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