Cablefax The Magazine - November 2016 - 39
young audience wherever and however they want
to consume content. Among highlights, this year
saw the return of " The Powerpuff Girls " with a new
modern look and vibe-an event Miller names along
with the election as among the industry's top stories
of 2016. When not saving the world before bedtime,
she enjoys watching " Full Frontal with Samantha
Bee " and " Veep. "
Victoria Mink
SVP & Chief
Accounting Officer
Altice USA
As Cablevision's SVP,
controller and principal
accounting offi cer at the
time it was purchased by
Altice, Mink played a key role in making the transition
as smooth as possible. Her ability to fi nd middle
ground and build consensus across the expanding
company served her quite well during the past
year. No wonder she says the growth of Altice USA
was the biggest story in cable. " Bringing together a
global company with Suddenlink and Cablevison in
such a dynamic way is a great refl ection on of how
we do business with a strong focus on innovation,
investment and technology to provide a high quality
experience, " she says.
Jennifer Mirgorod
EVP, Brand
Distribution, Content
Distribution
Turner Broadcasting
Not all of us can say we
need to be on Facebook
for work, but Mirgorod
and her brand distribution team can. That's because
they are charged with setting the marketing
and distribution strategy for Turner's portfolio of domestic
networks, which includes crafting deals with
emerging partners such as Google and Facebook.
Currently, Mirgorod advises women in the Turner
Women Today " Circle Mentoring " program. To her
daughter, who's about to turn 11, Mirgorod advises,
" Run for student government, sign up for a new
club or volunteer experience, do your extra credit
work and push yourself in subjects you are not as
comfortable with. "
Laura Molen
EVP, Lifestyle
Advertising Sales
NBCUniversal
Under Molen's sales
leadership, both E!
and Bravo soared in
this year's upfront with
double-digit CPM increases, up 12 percent and 10
percent, respectively. The Lifestyle Advertising Sales
Group also commissioned a study with research fi rm
Coherency suggesting that viewers of NBCU's Lifestyle
Networks (Bravo, E!, Esquire Network, Oxygen
and Sprout) are more engaged with both content and
advertising than their competitors' viewers. Series
under her purview include " Keeping Up with the
Kardashians " and " The Real Housewives " franchise.
To her 13-year-old self, Molen would advise: " Always
have the confi dence to be who you are. That might
not always mean to be the loudest in the room, but
instead fi nd a way to show your skills and passions. "
Juliette Morris
EVP, Partner
Marketing &
Communications,
Content Distribution
NBCUniversal
Morris's focus is adding
value to NBCU's
distribution partners and developing multiplatform
initiatives to help drive MVPD, SVOD and all partner
goals, including TV Everywhere and VOD. Her team
also has driven awareness and tune-in for NBCU
brands through strategic campaigns. She ensures,
by working closely with all aspects of the company,
the creation of short-form, curated and banked
content to meet consumer needs and MVPD priority
requests. This year she had even more on her plate,
such as the marketing and communications for the
company's TV Everywhere initiative. Advice for her
younger self? " Block out any negative noise or distractions,
and say to yourself often 'there is nothing I
can't do if I try.' "
Jen Neal
EVP, Marketing
E! Entertainment &
Esquire Network
Neal leads all marketing
initiatives -including
advertising, media strategies,
creative, brand
alliances and promotion-across all platforms for
Cablefax: The Magazine
November 2016
E! and Esquire. It was Neal who led the marketing
campaign for Caitlyn Jenner doc series " I Am Cait, "
which premiered to a total audience of 6.2 million
viewers. She was also behind the marketing for
E!'s fi rst original scripted series, " The Royals. " For
Esquire Network, Neal is expanding viewership with
spinoff series " Team Ninja Warrior, " which earned
the honor of most-watch series premiere with
A18-49 in the network's history and most-watched
original with total viewers. The biggest story in
cable this year from a marketing perspective has
been " ensuring you have the right mix and volume
of content to engage with your audience 24/7, "
she says.
Suzanne Norman
SVP, Operations
CMT
CMT's most senior
female executive,
Norman's role at the
network continues to
expand. She oversees
day-to-day operations and business objectives,
and also manages CMT's digital and social teams,
which have experienced an 11 percent uptick this
year. Norman is an invaluable leader, as well, as
the network looks to expand its fan base through
its four lanes of programming: music, unscripted,
docs and scripted, including the upcoming January
season and network premiere of " Nashville, " and
eight-part series " Million Dollar Quartet " that profi
les the birth of rock n roll. " Nashville " showcases
" strong women in varying stages of their careers
and life, " she says. " It's so refreshing to see a show
where women challenge the established boys club
and win. "
Dawn Parouse Olmstead
EVP, Development
Universal Cable
Productions &
Wilshire Studios
Olmstead was promoted
this year to also oversee
Wilshire Studios, a hub
for unscripted content that's part of the NBCUniversal
Cable Entertainment portfolio. That means
she oversees a slate of more than 100 scripted
and unscripted series in development across
NBCU Cable as well as at external networks and
streaming services. Her work has contributed to the
creation of USA's award-winning " Mr. Robot " and
has helped the series pick-up of " Falling Water, "
cablefaxmag.com
39
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Cablefax The Magazine - November 2016
Table of Contents for the Digital Edition of Cablefax The Magazine - November 2016
Contents
Cablefax The Magazine - November 2016 - Cover1
Cablefax The Magazine - November 2016 - Cover2
Cablefax The Magazine - November 2016 - Contents
Cablefax The Magazine - November 2016 - 4
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