Cablefax The Magazine - November 2016 - 43

but Showtime's programming has strong female
roles to which I strongly relate and enjoy watching-
Carrie in 'Homeland,' Fiona in 'Shameless,' Vanessa
in 'Penny Dreadful.' My all-time favorite female
role portrayals are in CBS' 'The Good Wife' -such
poignant and thoughtful writing, amazing! "
Lara Spotts
SVP, Development
Bravo Media
With so many Bravo series
returning in recent
years, it's all about fi lling
the few available slots
with the buzziest ideas
possible, and Spotts is on the case. During the last
12 months, she's successfully launched sophomore
seasons for Bravo's two scripted series, " Girlfriends'
Guide to Divorce " and " Odd Mom Out, " and
she was the creative vision behind developing both
shows. Spotts says behind the scenes of reality
cable " there is extraordinary gender equality and
notes, " Any story-fi ction, non, drama, comedy-
in which a woman is depicted on her own journey
is one I like to see. "
Donna Stephens
SVP, Ad Sales, Home
Category
Scripps Networks
Interactive
More than a decade on
the job, Stephens has built
a sales empire around
Scripps' lifestyle media brands HGTV and DIY Network.
She manages the advertising sales division for these
brands, as well as generates convergent revenue for
their respective online properties. Aside from her innovative
work with brands across categories, Stephens
has had a steadfast focus on recruitment and training,
which has enabled her to build a successful team that's
dedicated, professional, strategic and focused.
Ellen Stone
EVP, Marketing
Bravo & Oxygen
Media
Stone oversees the development
and execution of
consumer advertising, on
and off-air creative, digital/
social marketing and licensing to ensure consistency
of both networks' brands across all platforms. A key
member of the senior management team at Bravo and
Oxygen Media, she excels at creating fresh, meaningful
Cablefax: The Magazine
Maggie McLean Suniewick
President, Digital
Enterprises
NBCUniversal
Suniewick now leads the
company's digital business
strategy, builds and
strengthens partnerships
with new media and technology companies, and heads
efforts to deliver premium content to emerging platforms.
Her impressive experience includes leading Symphony,
the company-wide marketing initiative that promotes
upcoming NBCU programming, movies and events. Despite
taking on a demanding new position, Suniewick still
makes time to mentor other women within the industry.
She is a member of the Women's Network, an employee
resource group at Comcast, and is a member of WICT.
The advice Suniewick would give her 13-year-old self is
succinct: " Be kind, stay confi dent, and keep smiling. "
Christina Tancredi
COO
Music Choice
Tancredi was elevated
to her post in 2012 and
continues to play a pivotal
role overseeing the
evolving business model
November 2016
Jennifer Storms
CMO
NBC Sports Group
Storms in October 2015
stepped into her current
post, where she oversees
all marketing assets for
NBC Sports, NBCSN,
Golf Channel, the NBC Sports Regional Networks,
NBC Sports Radio and NBC Sports Digital. Also under
her watch is the NBC Sports Agency, which produces
campaigns such as the Premier League, PGA TOUR and
NHL. Storms recently led marketing campaigns for the
NHL Stanley Cup Playoffs and the launch of the second
season of NASCAR. Biggest story this year? It's all about
the election, she says. " Whether it is opinion-based
programming, hosts or reporters, females are leading
the way in covering this Presidential Election. "
Holly Tang
CFO
Bravo & Oxygen
Media
" People who know me
would not be surprised
to hear that I studied too
much and spent a lot of
energy concerned about my GPA, " says Tang of her
13-year-old self, whom she'd now advise to " Have
more fun! " . Still, all that studying helped land Tang in
her current post, where she oversees the networks'
fi nancial functions, including the development of
strategic and long-range plans. Tang identifi es
growth drivers and new revenue streams for Bravo
and Oxygen as well as plays a vital role in defi ning
and building strategic initiatives. " The amount of
content and number of new platforms available to
consumers has been an ongoing story, " she says of
current cable trends.
Suzanne Underwald
SVP, Legal Affairs
Scripps Networks
Interactive
Underwald was promoted
to an expanded
hybrid role this year, and
she now not only heads
up Scripps' distribution legal team but also leads
the business team that develops and negotiates the
company's digital distribution deals with companies
including Amazon, Apple, Google/YouTube and
Snapchat. To boot, she was lead attorney and a key
member of the negotiation team on Scripps' recent
renewal of its distribution deal with AT&T/DirecTV,
under which Scripps granted both traditional distribution
rights and the rights to include the Scripps
services in the upcoming DirecTV Now product.
The biggest cable story this year? " The growing
rise of the 'virtual MVPD' and other OTT offerings, "
she says.
content that showcases the brands and engages fans
across platforms, including emerging innovations like
Facebook Canvas and Snapchat Memories. " Surround
yourself with people you like and can count on in a
crisis as well as day to day, " is the advice she'd give her
13-year-old self. " The relationships you forge go far in
helping achieve your goals. "
for the multi-platform video and music network.
Music Choice delivers its music programming to
consumers via TV, online and an increasing array
of mobile devices via the Music Choice app, which
provides on the go access to streaming music. The
company also programs music channels, produces
original " MC Originals " content featuring established
and emerging artists.
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