Cablefax The Magazine - November 2017 - 36

More of the Most Powerful Women 2017
net's Broad Focus initiative, ensuring women are hired
to write, produce and direct content for Lifetime. She
recently helped seal the collaboration between Lifetime
and NeueHouse Madison Square Women's Forum on a
screening panel of a slate of Lifetime films.
Christine
Lubrano
SVP, Original
Programming
IFC
IFC has more than 10
comedy projects in development
for 2018, proof positive that Lubrano is doing
gangbusters at her job. In the works are " NGO, " from
Oliver Platt, and " Living With Yourself, " from former
Daily Show producer Tim Greenberg. There's also new
digital fodder to come from the net's development
deal with Funny Or Die. All this on the heels of a year
filled with IFC highlights in both the critical and ratings
realms. " Valuing the unique ability of mothers and
encouraging a work-life balance always improves the
overall well being of the workplace, " she says. " Happiness
at home leads to productivity at work. "
Teresa Lucido
SVP, Advertising
Sales
Comcast Spotlight
Lucido has taken on increasingly
elevated roles
since joining Comcast
Spotlight in 2006. Her current position in the ad
sales division of Comcast Cable sees her managing
the overall sales strategy in 31 designated market
areas including NY, Chicago, Philadelphia, Washington,
DC, Boston and Detroit. Lucido also serves as an
executive sponsor of Comcast Spotlight's Diversity
Advisory Council and is a dynamic mentor of young
professionals in the organization.
Amy Lynch
Regional VP,
Washington Region
Comcast Cable
Longtime Comcast exec
Lynch's star continues to
rise at the company. In
May, she was named to her new post in the Washington
Region, segueing from her role overseeing
engineering operations in the West division. In her new
digs, Lynch oversees Comcast cable operations in a
region serving more than 1.5 million and customers
and 4,700 employees. " We can continue to evolve on
the topic of gender discrimination by building a culture
36
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of diversity and inclusion, " she says. " We have the responsibility
to ensure our boards are more diverse and
that we are hiring, training and promoting a diverse
workforce across all levels of the organization. "
Jodi Markley
EVP, Content
Operations &
Creative Services
ESPN
With all studio and remote
operations across all of
ESPN's US facilities under her purview-network operations,
media operations, post-production services,
creative services, studio directing, plus the sports and
information research and analytics team-Markley
must feel as if she's spinning several plates at once.
She and her team facilitate 3,000-plus remote events
plus studio programming on all ESPN platforms as
well as all of ABC's sports programs, so it's a good
thing she knows how to meditate. " Close your eyes for
five minutes, clear your mind and slow your breathing-it
works for me every time. "
Maria
Martinez
Chief Human
Resources Officer
HSNi
An innovative and resultsoriented
leader, Martinez
developed and spearheaded a number of new projects
this year, including launching a new talent and
performance management system, a new companywide
policy recertification process and a digital
interviewing tool. She also served a critical role in the
development of corporate wellness programs across
HSNi, designed to encourage a healthy lifestyle and
total wellness for employees. Aside from continuing to
elevate the roles of women, Martinez says companies
can quell gender discrimination by partnering with
universities " to educate people in the world of academics
about the careers available in the industry and
how we can partner to create interest and opportunities
for women while they are still in school. "
Alyssa
Mastromonaco
President, Global
Communications
Strategy & Talent
A+E Networks
A former advisor to
President Obama, Mastromonaco brings experience
from Washington, DC, to her current role at A+E,
November 2017
where she serves as a liaison with Viceland, which
she helped launch. Earlier this year, she published
the book " Who Thought This Was a Good Idea? And
Other Questions You Should Have Answers to When
You Work in the White House. " Her favorite female
TV characters are those who populated HBO series
" Girls. " " Each had such an evolution that it was literally
joyful to watch, " Mastromonaco says.
Melissa
Maxfield
SVP, Federal
Government Affairs
Comcast Corporation
It's never a dull moment
in the nation's capital, and
DC power player Maxfield assures Comcast is ably
represented in all matters pertinent to the company.
She's responsible for all legislative issues for
Congress and the presidential administration and all
political activities for the company inside the beltway,
along with corporate affairs. She also co-manages
Comcast's DC corporate office. A stressful job, no
doubt, but Maxfield has a remedy: " Physical activity
where you can't have a mobile device with you, " she
says. " For me that it is surfing. When I can't surf then
spinning at Soul Cycle or working out with my trainer. "
Susanne
McAvoy
EVP, Marketing,
Creative &
Communications
Crown Media
Family Networks
McAvoy's marketing strategies helped propel Hallmark
Channel to become the most-watched and highestrated
among W25-54 on all cable for the final quarter
in 2016. Her professional life has become even busier
this year with the launch of a new linear network,
Hallmark Drama, as well as the company's first OTT
streaming video-on-demand service, Hallmark Movies
Now. " Cord-cutting and the influx of OTT services " will
dominate industry headlines next year, says McAvoy.
Gena
McCarthy
EVP, Programming
& Development
FYI
FYI is on a roll, and, McCarthy
continues to create
new ways to re-invent classic genres, grow global
formats and reinvigorate viewer loyalty that will take
the brand to the next level. Among her best tactics?
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