Cablefax The Magazine - October 2011 - 16

The Leaders
25. Matthew Hong
SVP/GM, Sports Operations,
Turner Sports
Hong makes diversity a priority across
Turner sports content, products and
people. He was a pivotal player this year
in Turner's fi rst delivery of March Madness
games across all platforms-TV, broadband
and mobile. " The results were excellent across the board, but
only because of the teamwork of hundreds of people throughout
many divisions at Turner, as well as our close partnerships at CBS
and the NCAA, " he says. Keeping Hong up at night are: " Where we
should be placing strategic bets for the future growth of our company.
The fear of failure against fl awless execution. And the world's
sweetest 5-year-old who doesn't like sleeping in her own bed. "
26. Wonya Lucas
President/CEO, TV One
Veteran cable executive Lucas joined TV
One as president and CEO in August,
and she hasn't looked back. She lauds
the cable industry for placing attention
on diversity programs and thinks it can
continue to improve representation at the
senior level. A tireless leader in industry organizations from CTAM
to WICT, Lucas is a strong believer in mentoring and speaks often
about the role it has played in her own career development. What
keeps her up at night? " The lack of breadth as it relates to AfricanAmericans
portrayed on television. There is so much more to us
than that which is currently being refl ected on television. "
27. Janet Rolle
EVP/Chief Marketing Officer,
CNN Worldwide
New to the CNN roster this April, Rolle
leads brand strategy, audience development,
consumer and trade communications
for CNN, CNN.com, HLN
and other CNN services. She came
from BET Networks, where she headed up hugely successful
digital, on-air promotions and trade marketing campaigns for
BET's scripted series and award shows.
28. Brenda Freeman
Chief Marketing Officer,
Turner Broadcasting's Animation,
Young Adults and Kids Media
Accomplished marketer Freeman has
had a big hand in the success of Cartoon
Network and the No. 1 ranking
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of Adult Swim among the 18-34/49 demographic. She makes
key decisions in marketing efforts that drive content in Turner's
branded weekday blocks and Turner's fi rst-ever Hall of Game
sports awards. Staying in front of relevant trends in marketing
Adult Swim to young adults is top of mind for Freeman. " Now
that we begin out night at 9 p.m., we are competing with the
big boys in prime, " she says.
29. Lino Garcia
GM, ESPN Deportes
Under Garcia's leadership, ESPN
Deportes has grown to include 42
affi liates nationwide and distribution
to 5.3 million Hispanic households.
And ESPNdeportes.com averages
450,000 monthly unique visitors.
Consistently at the negotiating table, Garcia has helped
bring in scores of top-tier matches and tournies to the
network. For his role in expanding offerings for the Latino
sports fan, he's received numerous awards from NAMIC,
CTAM, DTM and Sports Illustrated.
30. Tamara Franklin
SVP, Affiliate Strategy &
Business Development,
Scripps Networks Interactive
Named a NAMIC Luminary-and
no stranger to our own roster of
Influential Minorities-Franklin uses
tough negotiating skills to score
affiliate renewals and develops new revenue streams for
linear content. Active in leadership roles for both WICT and
NAMIC, she imparts her knowledge of the cable industry
through mentoring and public speaking, on topics such as
authentication and digital rights.
31. Craig Robinson
Chief Diversity Officer,
NBCUniversal
Robinson is charged with overseeing
NBCU's diversity commitments, by
working with top execs to implement a
diverse corporate culture. He's also a
member of Comcast and NBCU's Joint
Diversity Council. An avid supporter of the National Association
of Black Journalists, the Asian American Journalists Assn. and
the National Assn. of Hispanic Journalists, Robinson practices
what he preaches-beyond what's required of the job. In addition,
since 2010 he has been a campaign cabinet member for
the United Way of Greater Los Angeles.
October 2011
CableFAX: The Magazine
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Cablefax The Magazine - October 2011

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