Cablefax The Magazine - October 2011 - 25

Comcast Cable, moving up from a regional post he'd
held in California. He's now based in Philadelphia,
and works to develop policy positions and advocacy
strategies for the company and to interface with national
Asian Pacific Islander community organizations.
Maureen Guthman
SVP, Program Strategy
& Acquisitions, TV One
Guthman heads up programming
strategy and acquisitions
at TV One, a post that
entails planning, packaging and
scheduling for the network and also oversight for the
network's content acquisition strategy. She's leading
the network's push into more original programming.
Roger Henry
VP, Programming and
Development,
Military Channel and
Investigation Discovery
Henry oversees one of the
fastest-growing networks in
cable, and he's been in the business for 17 years. As
such, he advises patience, perseverance and a positive
attitude for newcomers. " When you've had as
much exciting growth as both Investigation Discovery
and Military Channel have had over the last year, the
biggest challenge is to top it the next year, " he says.
Suresh Bala Iyer
CEO, Asia TV USA
Iyer is charged with growing the
business for Asia TV USA's channels,
a task that includes both
traditional carriage and digital
distribution for wellness lifestyle
channel Veria TV and the Zee Channels, catering to
the expanding South Asian audience in the U.S. " Now
digital platforms are aggressively returning consumers
to power; the consumer is once again king, " he
says. " The emergence of robust digital media has
subverted the paradigm and created new challenges
and opportunities for Zee. "
Aljit J. Joy
SVP, Strategy and
Product Development,
Comcast Cable
To be successful as a cable
provider, constant innovation
is critical. For Joy, at Comcast
CableFAX: The Magazine
that includes new offerings such as 1GB over DOCSIS,
Skype on TV and Xcalibur. What keeps him up at night?
" Identifying and picking the emerging opportunities, and
developing innovations with true, sustained customer
value as opposed to chasing over-hyped inventions. "
Teri Kennedy
VP, Production,
Oxygen Media
Kennedy joined Oxygen this
spring to oversee production on
current series such as " Bad Girls
Club " and " Tori & Dean: Home
Sweet Hollywood, " but the accomplishment she's most
proud of in the last year is becoming a mom. As an
Emmy-winning producer she advisers newcomers to
practice the golden rule: " Be kind to everyone. "
Rob King
SVP, Editorial, Digital and
Print Media, ESPN
King's the content man at ESPN,
in charge of the editorial direction
for ESPN's digital and print
properties. The biggest opportunity
in his job? Innovation. " Audiences-particularly
sports fans-have voracious appetites, and it's a real
joy to be in the business of surprising and engaging
them with cool content and new products. "
Howard Lee
SVP, Production &
Development, TLC
Lee has helped guide TLC's
programming transformation
over the last few years, and
has overseen the launch of
new shows such as " Toddlers & Tiaras. " The biggest
challenges in the business? " DVR'ing-and getting
viewers to watch a show live, and repeats. Finding the
right balance of traditional television viewing and onthe-go
touch points with TLC is the end goal, " he says.
Tony Maldonado
VP, Acquisition Marketing
and Sciences,
Cox Communications
Maldonado is tasked with
creating measurable, targeted
marketing campaigns that drive
customer growth at Cox. But he's most proud of his
marriage. Top accomplishment in the last year? " My
goal every year is to be more appreciative of and
October 2011
attentive to my wife versus the prior year and, I can
honestly say I was able to deliver. There's an 80%
chance she would agree! "
Art Marquez
SVP, Distribution, Affiliate
Sales & Marketing,
MLB Network
In less than three years, MLB
Network has grown to reach a
record 57 million subscribers under
Marquez's guidance. He believes in hard work and
honesty. " We need to recruit Hispanics, Asians, NativeAmericans,
African-Americans and women to continue
to grow the diversity on all fronts, behind and in front
of the camera, in the executive ranks, production units
and technical and operational areas, " he says.
Marisol Martinez de
Rodriguez
Senior Director,
Target Marketing,
Time Warner Cable
As the head of multicultural marketing
for Time Warner, Martinez
de Rodriguez promotes VOD, sports, interactive and
new digital offerings in the Hispanic and African-American
markets. " What excites me is that multicultural
consumers are rapidly embracing the digital space
to spread positive word-of-mouth about brands and
programs they're most passionate about, " she says.
Stewart Myers
VP, Programming,
National Cable Television
Cooperative
Representing more than 900 small
and mid-size cable operators in
the purchase of programming,
Myers spends a lot of time making deals with programmers.
His goal? Keeping license fees affordable for indie
distributors. " I strive to get the best possible deals for our
members so we live up to NCTC's mission of ensuring
our members profitability, their competitive stature in the
marketplace and their long term sustainability, " he says.
Philip Nutsugah
VP, Voice Product
Management, Cox
Communications
Nutsugah is responsible for
Cox's voice product, which
now reaches more than 3 milcablefaxmag.com
25
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