Cablefax The Magazine - October 2011 - 6
The Superpowers
Henry Ahn
EVP, Content Distribution & Marketing, Scripps Networks Interactive
After a 17-year stint at NBCUniversal, where he most recently held the post of
EVP of NBCU's TV networks distribution reporting to Bridget Baker, Ahn in October
will take up the mantle at Scripps where the distribution buck will stop at his
desk. In essence, he'll lead the company's overall content distribution and marketing
strategy. Based at company headquarters in Knoxville, the 25-year cable
veteran will oversee distribution strategy for Scripps Networks Interactive's lifestyle
media brands including HGTV, DIY Network and Food Network-and related video
content-across all platforms. Ahn says the business challenge that's top of mind
is " developing business arrangements for TV Everywhere that's a win-win for
programmers and distributors. " If he weren't a cable industry exec? " I'd be a food
critic, " Ahn says. " I can't cook but I love to eat and I have a big mouth. "
Cesar Conde
President, Univision Networks
A visionary in fostering partnerships with distributors, Conde has led Univision to its
position as a leading media company. He'll continue his guidance over the soon to
launch networks Univision tlnovelas for novelas, news net Univision 24/7 and sports
hub Univision Deportes. Under his leadership, the company launched its 2010 Census
campaign, and the Es El Momento education initiative. Earlier this year, he was
appointed to President Obama's Advisory Commission on Education for Hispanics.
" For Univision, diversity is one of our core values as we recognize that we need to
focus on diversity across regions, ethnicities, demographics and programming offerings, "
he says. To further support diversity, Conde recommends the cable industry
focus on outreach to attract students with diverse backgrounds and recruit talent
with diverse backgrounds to drive innovation. What excites him about cable? " Our
ability to work in partnership with our distributors to further engage with Hispanics
and grow our business, " he says.
Jacqueline Hernández
COO, Telemundo Media
Hernández is a marketing innovator whose purview at Telemundo covers all domestic
revenue and marketing, digital media, emerging platforms, affi liate relations, research
and mun2. She created Telemundo's popular telenovela fan club and brokered a
signifi cant deal with L'Oreal to sponsor the launch. She's also leveraging mun2's audience
via new online community Cultural Connectors. Cable can better embrace diversity
by " promoting the importance of diversity as a business imperative, " she says.
Which recent developments most excite her? " Seeing more and more cable networks
launch targeted to the US Hispanic audience, " she says. " It is terrifi c to see so many
new channel and content options available to the fastest growing consumer segment
in our country. " She's also jazzed about the launch of Hispanics@nbcu, which offers
marketers the opportunity to reach Hispanics across all of Telemundo's platforms in
dual languages. At presstime, we learned that Emilio Romano will become Hernández's
new boss when he takes over as president this month. He's in good hands!
6
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October 2011
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Cablefax The Magazine - October 2011
Table of Contents for the Digital Edition of Cablefax The Magazine - October 2011
Contents
Cablefax The Magazine - October 2011 - Cover1
Cablefax The Magazine - October 2011 - Cover2
Cablefax The Magazine - October 2011 - Contents
Cablefax The Magazine - October 2011 - 4
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