Cablefax The Magazine - October 2013 - 29

The InfluenTIals
Rob King
sVP, editorial,
Digital & Print
Media, esPn
ESPN veteran King
continues to best
his own track record
overseeing the editorial
content on ESPN's digital platforms,
ESPN The Magazine and espnW. Check
out these stats: ESPN.com led the
sports category with an average minute
audience of nearly 74,562 users
on the site at any given minute across
a month in 2012. The site amassed
3.3 billion total minutes per month and
captured nearly 30% of all minutes
spent with sports sites. The key to
all this success? King's mastery of
cross-media integration and powerful
story-telling. " Almost 30 years ago, I
had a mentor named Alice Bonner who
challenged me to pursue the newsroom
management route, telling me
that there was too little diversity within
leadership ranks for me to avoid taking
on the responsibility, " he says.
ebony lee
VP, Mobility
solutions,
Comcast Cable
Customers want
mobility, and Lee
helps generate the
Comcast products
and services that answer that demand.
Her role is multifaceted-from the
development stage to working across
various company groups, including
government affairs and content
acquisition, to see projects through to
fruition. She also works with company
stakeholders to ensure Comcast
continues innovating in new areas.
When making her own hires, Lee looks
for someone who is open to change.
" In this constantly evolving industry it's
critical to find strong team players who
see a challenge as an opportunity and
have a thirst for solving new, complex
problems. "
30
cablefaxmag.com
Dawn lee Williamson
VP, Cnn advertising
sales, Turner
Broadcasting
system
Williamson is responsible
for national ad
sales and multiplatform
sponsorships across CNN, HLN,
and CNN en Español. She has led her
sales team in selling some of CNN's
largest programming initiatives-
including " CNN Heroes, " " Fit Nation, "
" Black in America " and " Latino in
America. " The National Association for
Female Executives has honored her with
a nomination. " To embrace diversity is
to break barriers, take risks and be open
to trying new ways to get better business
results, " Williamson says.
Carla lewis-long
VP, Distribution and
affiliate
Partnerships,
Participant Media
Lewis-Long clearly
loves being on the
ground floor for a
network launch. She recently joined
Participant from NUVOtv-where she
helped catapult the network's viewing
universe from 3 million to 11 million in
12 months-and she has hit the ground
running as she helps steer the debut of
Participant's new Pivot TV by forging deals
for linear, digital and OTT distribution.
" I am so gratified to be part of the Pivot
team in particular because of its mission
to create entertaining content that inspires
social change and shines a spotlight on
and encourages different points of views
from all walks of life, " she says.
Jeff li
VP, syfy Ventures
Li performs double
duties, overseeing
both Syfy and its sister
network Chiller. While
Syfy's " Defiance "
broke new ground
October 2013
with its online game and digital tie-ins,
Chiller has also capitalized on new
media, particularly with the recent
launch of Chiller Films. " By using
innovative marketing techniques and
making our content more accessible...
we increased the anticipation of our
films, enhanced the value of the movies
in traditional downstream windows and
grew the Chiller brand, " Li says.
Rodolfo Martinez
VP, Production,
esPn Deportes/
esPn International,
esPn
ESPN is going fullthrottle
to attract
Hispanic viewers,
and Martinez has led the charge for
the past 18 months. Martinez focuses
on soccer and boxing, and he's most
proud of the network's Confederations
Cup coverage. " For this year's event,
ESPN had unprecedented on-site
production and coverage across
all platforms, in both English and
Spanish, " he says. Also in the last
year, ESPN Deportes launched several
shows, including " A Los Golpes " and
" El Bar, " plus social media show
" #Redes " that targets bilingual Latinos
launched at the beginning of this
year. Martinez is also leading the
construction of a new state-of-the-art
studio in Mexico, and he'll lead all the
production of the upcoming World Cup
including ESPN in Latin America the
ESPN Deportes.
Dennis Mathew
VP of new
Businesses,
Xfinity home,
Comcast Cable
Mathew played a critical
role in the nationwide
rollout of XFinity
Home, touching everything from the
operational playbook to hardware and
software upgrades. Security and automation
are two areas of the platform
CableFAX: The Magazine
http://www.ESPN.com http://www.cablefaxmag.com
Cablefax The Magazine - October 2013

Table of Contents for the Digital Edition of Cablefax The Magazine - October 2013
