Cablefax The Magazine - October 2013 - 39

DIVERSE EXCELLENCE
W
e're once again excited and honored to present the results
of NAMIC's annual Excellence in Multicultural Marketing
Awards, which recognize marketing efforts targeting one
or more cultural segments that include African-American, Asian,
Hispanic and others. Entries are divided between cable distributors
and programmers, with Comcast and Time Warner Cable again
dominating the operator side and BET, Univision and Telemundo
doing well on the programmer side. As always, judges consider
each entry on its own merits, so some categories have yielded multiple
winners. Congrats to all the EMMA honorees!
CABLE DISTRIBUTORS
CASE STUDIES /
CAMPAIGNS
XFINITY CELEBRATEBLACKTV.COM
- COMCAST
This site built around the love of black
entertainment brings together the deep
content resources of Xfi nity and the latest
in entertainment news, behind-thescenes
footage, and celebrity interviews
in one, easy to navigate location.
ROGERS Q4 TV PACKAGE LAUNCH -
ROGERS COMMUNICATIONS
This integrated campaign combined print,
online, direct mail and out-of-home, used
an arresting 3-layered visual and addressed
fi ve multicultural language groups:
Punjabi, Urdu, Hindi, Tamil and Filipino.
XFINITY MULTICULTURAL
MICROSITES - COMCAST
CORPORATION
These four Xfi nity microsites aggregate information
geared toward African-American,
Asian-Pacifi c, LGBT and Latino groups,
including a wealth of entertainment extras
designed to offer a deep-dive experience.
SECOND PLACE
XFINITY LATINO ENTERTAINMENT
CHANNEL - COMCAST CORPORATION
- H+M COMMUNICATIONS
THIRD PLACE
QUEENS CHINESE IMMERSION -
TIME WARNER CABLE
ALL OTHER MEDIA
COMCAST - HISPANIC GRASSROOTS
- COMCAST
This Door Tag promo raises awareness
of the MSO's Hispanic products, telling
40
cablefaxmag.com
Hispanic neighborhoods in the Florida
Region about special offers, including a
phone Carefree Minute Plan for Mexico
and Latin America.
DIGITAL
ROGERS Q2 'FACE' ONLINE -
ROGERS COMMUNICATIONS
Targeting Chinese, Filipino, Punjabi, Russian,
Tamil, Hindi and Urdu customers,
this visually stunning online campaign
featured TV screens with popular backhome
programming to entice purchases.
SECOND PLACE
ROGERS Q4 TV PACKAGE LAUNCH
ONLINE - ROGERS COMMUNICATIONS
THIRD PLACE
XFINITY CELEBRATEBLACKTV.COM -
COMCAST
DIRECT MAIL
NEXOS LATINOS 1Q13 TIME WARNER
CABLE NYC - TIME WARNER CABLE
This entertainment-style, bilingual
magazine used exclusive celebrity
interviews and content available on
TWC that speaks to Hispanic passions
to engage Hispanic customers.
SECOND PLACE
BRING BRAZIL HOME WITH XFINITY!
- COMCAST
THIRD PLACE
ROGERS Q4 TV PACKAGE LAUNCH
DM - ROGERS COMMUNICATIONS
GRASSROOTS
CHINESE NEW YEAR COUPLET -
TIME WARNER CABLE
Highlighting the Chinese New Year tradition
of " lucky money " found in red envelopes,
September 2013
TWC's Chinese street team distributed
envelopes touting TWC benefi ts and presented
a gift card/lucky-money option.
SECOND PLACE
HISPANIC MARKETING BLITZ -
COMCAST HOUSTON REGION
THIRD PLACE
INTERNET ESSENTIALS FROM
COMCAST - COMCAST
PRINT
ROGERS Q4 TV PACKAGE LAUNCH
PRINT - ROGERS COMMUNICATIONS
Rogers' 3-layered visual featured Bollywood
stars and other content coming
together for Can-India News readers.
SECOND PLACE
ROGERS Q2 'FACE' PRINT - ROGERS
COMMUNICATIONS
THIRD PLACE
XFINITY ME TIMES THREE - COMCAST
RADIO
XFINITY ME TIMES THREE -
COMCAST
This " Me Times Three " creative geared
to African-American prospects emphasized
the superiority of Xfi nity Internet.
BRING BRAZIL HOME WITH XFINITY!
- COMCAST
This radio campaign touting a limitedtime
Xfi nity Brazilian Triple Play package
promotion focused on how the
Brazilian customized package could
connect them with their Brazilian roots.
CableFAX: The Magazine
http://www.CELEBRATEBLACKTV.COM http://www.CELEBRATEBLACKTV.COM http://www.cablefaxmag.com

Cablefax The Magazine - October 2013

Table of Contents for the Digital Edition of Cablefax The Magazine - October 2013

Contents
Cablefax The Magazine - October 2013 - Cover1
Cablefax The Magazine - October 2013 - Cover2
Cablefax The Magazine - October 2013 - Contents
Cablefax The Magazine - October 2013 - 4
Cablefax The Magazine - October 2013 - 5
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Cablefax The Magazine - October 2013 - Cover3
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