Cablefax The Magazine - September 2010 - 14

Most Influential Minorities in Cable 2010: The Top 75
questions. Gaston is in the
middle of it all. Before joining
the MSO, the grad of
Temple U and Villanova Law
School was a corporate associate
at Morgan Lewis &
Bockius.
21.George Cheeks
EVP/Co-Gen Counsel, MTVN
The grandson of Ella Mae
Johnson, the first female
African-American student
to attend Case Western U,
Cheeks has done his family
proud. A key advisor to
Judy McGrath, he recently
won the Diversity Champion
award from the NYC Bar.
Looking Ahead: " Increasing
consumer demand for
content across all platforms
and devices dictates the
legal and business trends in
the entertainment industry...
We must continue to develop
distribution strategies
that increase reach while
enhancing the consumer
experience so that people
are incented to source our
content legally. Deal making
must adapt quickly to meet
these ever-evolving business
imperatives. Content
production and distribution
must work together to
combat piracy. The initiatives
must focus on tougher
enforcement of intellectual
property laws, legislative
initiatives, partnerships with
ISPs and pressure on participants
in the piracy ecosystem....
And there must be
a laser focus on consumer
outreach and education. "
12
22. Marlene Dooner
SVP, Investor Relations,
Comcast Corp
Think you're busy? Dooner
is responsible for developing
and managing Comcast's
relationships with the
investment community and
shareholders-and we're
guessing they've had a lot
of questions lately when
it comes to the pending
NBCU deal.
On Keeping Investors
Informed: " We have a very
active investor communications
program, including
hundreds of investor
meetings and conferences.
One area where we have
increased our communications
is online. Our investor
site...has turned into a great
resource for those who
invest in or follow our company.
We plan to continue to
enhance it. "
at ITVT's TV of Tomorrow
Show for his leadership in
multiplatform TV.
24. Loretha Jones
President, Original
Programming, BET
Jones drove BET's originals
to their best ratings year
in '09.
Will We See a Shift Toward
Scripted Programming?
" We already are, with
some cable networks using
scripted shows to become
brand-defining....Networks
that are successful in doing
this can translate the content
into a real connection
with an audience and, in
turn, drive ratings. "
26. Richard Gay
EVP, Strategy & Business
Ops, MTV & VH1 Nets
Gay heads strategy for a slew
of properties, but also finds
time to work on behalf of the
Chicago Urban League, the
Museum of Television and Radio
and the Studio Museum
of Harlem, to name a few.
On Keeping Ahead of The
Curve: " We...are constantly
listening to our audience and
having continuous dialog with
companies and members of
the investment community...
and, in what I truly believe
is an advantage for MTVN,
listening to our employees.
...we have the added bonus
at MTV and VH1 of having
employees who are members
of the very target audiences
that we are trying to serve. "
23. Arthur Orduna
CTO, Canoe Ventures
One of cable's brightest
minds, Orduna carries much
weight as he heads a team
of engineers across the
country building a platform
to enable nationally distributed
iTV. An active member
of SCTE, NCTA, NAMIC and
CTAM, he received an award
cablefaxmag.com
25. Ed Huguez
EVP, Aff Sales & Marketing,
Starz Entertainment
As the top affiliate sales and
marketing exec at Starz,
Huguez sits at the epicenter
of affiliate dealmaking for its
core multichannel business.
Originals and Affiliates:
" Spartacus and Pillars of the
Earth have been valuable
additions and great complements
to our premium movie
programming. Demand from
affiliates to promote Starz
originals has exceeded our
expectations.... "
September 2010
27. Brenda Freeman
CMO, Turner Bdcasting's
Animation, Young Adults and
Kids Media
The veteran marketing/promotion
executive has lead
efforts to turn Cartoon Net
into a dominant youth-culture
brand, in addition to shepherding
the runaway success
of Adult Swim.
Communicating With Youth:
" Cartoon Network attracts
a demo that has a unique
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Cablefax The Magazine - September 2010

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