Cablefax The Magazine - September 2010 - 18

Most Influential Minorities in Cable 2010: The Top 75
CTHRA boards.
Does Scripps Recruit
Talent Aggressively in a
Slow Economy? " Most
definitely...Regardless of
the state of the economy,
Scripps needs to have
the best talent to optimize
our success..The current
economic environment is
an opportunity for Scripps
to proactively source and
recruit candidates working in
organizations that might not
be able to offer them an opportunity
to contribute, grow
and be rewarded for their
performance, experience
and skills. "
efit significantly. Within our
space, Deportes...will have
a strong emphasis on mobile
and online. "
35. Lino Garcia
GM, ESPN Deportes
As Deportes' founding GM,
soft-spoken Garcia's at the
top of his game as the mainstream
TV industry is just
starting to grasp the power
of the Latino audience and
its love of sports and TV.
On Opportunities: " There
are so many in the next 12
months, but I will highlight
just a couple. First, the '10
Census is anticipated to
open even more doors for
the U.S. Hispanic marketplace.
ESPN Deportes will
benefit from being further
lifted by that rising tide.
As was the case in the '00
Census, more and more
companies will invest in
the Hispanic marketplace.
Networks like ESPN Deportes,
which have proven
to deliver value for affiliates
and advertisers, will ben16
36.
Mark Garner
SVP, Distribution, Business
Dev & Marketing, AETN
A tireless champion of
interactive technology
and advanced media, the
thoughtful Garner is one
of the architects of AETN's
digital distribution strategy,
negotiating TV Everywhere
deals and developing interactive
TV and commerce applications.
A member of our
Sales Hall of Fame, Garner
chairs the NAMIC board and
is Co-chair of CTAM's ACSC
Multiplatform Committee.
37. Kevin Stephens
SVP/Commercial &
Ad Ops, Suddenlink
Stephens leads a multilevel
sales organization that
includes ad sales, business
and carrier services, which
generates some $250mln in
annual revenue and represents
a major growth driver.
A proven leader at Suddenlink
who's active in several
industry groups, Stephens
establishes specific and fair
goals-and then holds staff
accountable to them.
cablefaxmag.com
38. Paul Richardson
SVP, HR, ESPN
The veteran HR pro oversees
ESPN's 6K+ workforce in 50
business units worldwide. Beyond
Bristol, he's most proud
of his service to the Foundation
Board of the CA State
Summer School for the Arts.
On ESPN's Challenges in
Recruiting Qualified Global
Candidates: " Despite the
economic downturn, competition
for the best talent
remains fierce. At ESPN, we
believe our people are our
most valuable resource; they
give us a competitive advantage.
Among other things, this
means we are challenged to
make sure potential employees
know who we are as an
employer, our values and
priorities, the kind of career
development they can expect,
the importance of diversity
and the absolute necessity
to maintain a positive, global
work environment where every
employee can bring their
'whole' self to work and contribute
at the highest level. "
HD nets and faster data.
On an IP World: " I am
intrigued with how everything
is converging toward
an IP delivery mechanism.
[Soon]..IP delivery will most
probably take center stage
and become the principal
method of providing services
to our customers. Today
we use about 95% of our
network capacity to deliver
video (analogue or MPEG
digital) and only a sliver for
IP-centric services...One
view is our networks eventually
will become a total IP
delivery system for all that
we offer, video, phone and
high-speed data. "
39. Hamid Heidary
EVP, Central Operations, CTO,
Insight Communications
Insight's tech whiz is leading
the charge to make the MSO
all-digital, so it can offer 100
September 2010
40. Enrique R. Martínez
EVP and Managing Director,
Discovery Nets Latin Am
Martinez has helped Discovery's
13 Latin American nets
gain carriage in 34 countries,
reaching 153mln subs.
Comparing Discovery in
Latin America and the US:
" One of the things that makes
Discovery such a strong
media brand is our content,
much of which has universal
appeal. Bear Grylls does well
in the US, but also with Latin
American audiences. Big productions
such as Planet Earth,
NASA and Life have universal
appeal, too. But there are
differences. The US version
of Life used Oprah Winfrey
to narrate; in Latin America
we used Grammy winning
singer-songwriter Juanes-a
personality and voice that
Latin America recognized. "
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