Cablefax The Magazine - September 2010 - 20

Most Influential Minorities in Cable 2010: The Top 75
received Emmy noms four
years running.
41. Lisa Choi Owens
SVP, Digital Media, Scripps
A member of Scripps' Senior
Management Committee
who's heavily involved in
the company's global plans,
Owens leads digital activities,
including the heavily trafficked
foodnetwork.com,
hgtv.com and now travelchannel.com.
She's a NAMIC
board member and a Betsy
Magness alum.
What Programmers Will
Do Online in the Future: " I
would imagine that programmers
will not be doing 'more'
of the same, but will be
taking more advantage of the
utility of the Web, with more
complementary vs. just tightly
aligned experience with programming.
There will likely be
more integration with social
networks. Sites will feature
a true two-way dialogue
with users vs. broadcasting
information the programmer
chooses to communicate.
Through such two-way
dialogue, programmers will
get more user participation
in creating or at least guiding
content decisions. "
Advice on Starting a
Digital Career: " There's no
age barrier to working in the
digital media space! Whatever
your age or experience,
success will come from
having a sense of curiosity
about what's happening in
this rapidly changing field
and a feel for what makes
something compelling to
a user. Next, you need to
focus on the metrics and
business models to make
a compelling case for your
ideas. A passion for learning
- coupled with smart strategy
- is the most important
quality. "
has continued under Brian
Roberts. Giving back is part
of our DNA. Our focuses are
expanding digital literacy, building
tomorrow's leaders and
promoting community service. "
44. Veronica Cajigas
SVP, Intl Media & Global Bus
Ops, Discovery Comm
The Harvard alum and former
management consultant
handles global media operations
across Discovery's portfolio.
She's consistently cited
internally for honors.
Developing a Global Cable
Business: " Make sure you
understand the market and its
stakeholders. Only after doing
that decide what can be leveraged
and applied from your
previous experiences (e.g. the
US market) and what needs
to be 'customized' to meet
local needs. I have always applied
the phrase 'Think globally,
act locally' to summarize
my approach. "
43. Michael Smith
GM, Cooking Channel
The pop culture success of
Food earned its former marketing
SVP a shot at launching
Cooking.
The Difference Between
42. Lisa Hsia
SVP, Digital Media, Bravo
Hsia heads Bravo Media's
digital endeavors, which have
18
Cooking and Food Net:
" Cooking Channel is a
complement to Food. It's
for people who want to take
things to the next level, passionate
food lovers seeking
more instruction, exploration
into diverse topics, more
chefs and personalities. "
Smith's Favorite Indulgence/Comfort
Foods:
" Lemon-flavored sweets
and desserts, whether it's
lemon pound cake, lemon
meringue pie, lemon drop
candy, or lemonade. I
love the contrast of sweet
and tart. "
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45. Charisse Lillie
EVP, Comcast Foundation;
VP, Community Investment,
Comcast Corp
Lillie is a fixture in cable, heading
Comcast's community outreach
and investment-which
have become substantial.
The Importance of Comcast's
Community Activities:
" When Ralph Roberts
founded Comcast, he was
committed to creating a
culture that fostered community
service and employee
engagement. That philosophy
September 2010
47. Nathalie Lubensky
SVP, Affiliate Marketing, ESPN
Lubensky's work on the ESPN
Diversity Council has enabled
her to influence initiatives that
attract the best talent for the
nets she represents.
On Changes in Affiliate
Needs: " Strategies have
evolved from transactional marketing
(providing special offers
and rewards) to a longer-term
view of building brands. Ultimately,
affiliates are looking for
ways to strengthen customer
engagement with their products
CableFAX: The Magazine
46. Michelle Rice
EVP, Affiliate Sales &
Marketing, TV One
A Betsy Magness alum and
NAMIC board member, Rice
led the team that captured our
Sales Team of
the Year honors
earlier this year and pushed TV
One past the 50mln sub mark.
As TV One chief Johnathan
Rodgers says, " She personally
sets an example of how
multi-ethnic diversity can and
should be represented within
our industry. "
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Cablefax The Magazine - September 2010

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