Cablefax The Magazine - September 2010 - 22

Most Influential Minorities in Cable 2010: The Top 75
and services. Affiliate marketing
programs that thrive now and
well into the future will focus
on supporting brand building,
which will include 'exclusive'
content/opportunities and a
major thrust on retention and
consumer engagement. "
48. Tamara Franklin
SVP, Affiliate Strategy &
Business Development,
Scripps Networks
A mentor and active WICT
member, Franklin's '09 successes
with renewals led to her
being named National Accounts
Team Leader for Comcast.
Franklin on Mentoring:
" I believe every interaction
represents an opportunity to
mentor and/or be mentored.
As such, I believe I am mentoring
(and being mentored by) a
very diverse group, on some
level, at any given time...I
always encourage others to
establish career goals and objectives
based upon knowledge
growth, professional development
and exposure, rather
than 'the trappings of success,'
such as title or office size. If you
do the former well, the later
almost always follows. "
Set to celebrate 30 years in
cable, Cordova's team last year
launched a bandwidth reclamation
effort to support new
services, including capacity for
200 HD channels.
Cable's Top Tech Hurdles:
" It's critical that MSOs, SCTE
and CableLabs continue to
drive standardization (software
& architecture) in key
industry initiatives like IP
video, media gateways, multiroom
DVR and Tru2Way/EBIF.
Standards will help bring more
choice to customers quicker
and more cost effectively and
could be the impetus to inspire
innovation by application
developers and non-traditional
CPE manufacturers. "
recognize online and mobile
as critical complements to
TV and are participating in TV
Everywhere/Authentication to
provide compelling, multiscreen
access. "
legislation and technology.
Showtime's Most Exciting
Growth Prospects: " Continuing
to meet consumer
and affiliate demand for great
programming is at the core of
our momentum and growth
potential. Digital media marketing
and ITV initiatives provide
innovative tools to extend
our reach. Partnering with
affiliates who promote the
enduring value of premium
content remains essential. "
49. Terry Cordova
SVP, CTO, Suddenlink
Communications
20
50. Melody Tan
SVP, Strategy and Business
Ops, Content Distribution
and Marketing, MTV Networks,
BET Networks
Holder of one of the longest
titles in cable, Tan's work
reaches a bevy of issues, platforms
and technologies, from
authentication and advanced
advertising to acquisitions.
Tan on Her Portfolio Focus:
" Distribution is a critical revenue-growth
driver. Therefore,
I focus on identifying new
opportunities that strengthen
our relationships with key
cable, DBS and telco affiliates,
as well as with emerging
distributors. TV remains the
primary entertainment screen,
and we seek to enhance the
TV viewing experience by
developing VOD, HDTV, interactive
TV and 3D. We also
cablefaxmag.com
51. Janet Rollé
EVP & CMO, BET
The veteran marketer held
senior posts at MTV Networks
prior to joining AOL. She joined
BET in '07 and chairs the US
Tennis Association's Multicultural
Participation Committee.
Advice on Seeking a Media
Job Wth an Untraditional
Background: " Leverage
your prior experience while
augmenting it with the training
necessary to succeed in the
industry. I made my transition
from dance to marketing by
getting an MBA to acquire
relevant skills, while building
on the aspects of dance that
would serve me best in business:
respect for the creative
process, self-discipline, teamwork
and leadership. "
53. Enzo Francescoli
Founder, CEO, Gol TV
Cable has fine athletes in its
ranks, but they'd find it tough
to best Francescoli, one of the
great soccer players of all time.
Is it Tougher Being Picked
by Pele's as a Top 100 Soccer
Player or Running Gol
TV/GolTV HD? " I don't know
that I could put one above the
other. It was difficult to create a
soccer channel in the US from
scratch, but our team turned
the idea into a reality. I couldn't
be prouder. Being selected as
1 of the 100 best players in history
is 1 of the greatest honors
of my life, without a doubt. "
52. Sara Clarke
SVP, Corporate Strategy,
Analysis and Communication,
Showtime Networks
The Harvard MBA develops
strategies on everything
from sales and marketing to
revenue growth, distribution,
September 2010
54. Abby Pfeiffer
SVP, HR, Charter
The Betsy Magness alum
was upped to SVP in '09.
CableFAX: The Magazine
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Cablefax The Magazine - September 2010

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Cablefax The Magazine - September 2010 - Contents
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