Cablefax The Magazine - September 2010 - 38

-HAPPY MOTHER'S DAY MAKEOVER/
REINVENT YOURSELF, OLYMPUSAT
-CHANNEL ONE RUSSIA COMCAST
PHILADELPHIA LAUNCH CAMPAIGN,
INTERNATIONAL MEDIA DISTRIBUTION
Third Place: (Tie)
-CNN PRESENTS: LATINO IN
AMERICA, CNN
-BANDAMAX LAUNCH, TUTV
-BET AWARDS 09, BET NETWORKS
-NYC DOMINICAN BASEBALL CAMPAIGN,
ESPN, ESPN DEPORTES
-WAY BLACK WHEN, TV ONE
MARKETING TACTICS
ALL OTHER MEDIA
-BOLLYWOOD HERO, IFC
IFC took to the streets of NY to increase
visibility generally and speciically with
South Asians for original mini-series
Bollywood Hero. It staged " lash mob "
dance events where ostensibly people in
the crowd joined Indian dancers in elaborate
movements. IFC met internal goals
for the campaign.
-EPITAFIOS SEASON 2 PRESS KIT, HBO
HBO Latino launched Epitafios with a press
kit for the ages. It was disguised as a police
ile, complete with crime-scene photos,
evidence details and criminal proiles. It
was HBO Latino's most successful press
launch, with 43mln impressions.
DIGITAL
-UNMISTAKABLE CAMPAIGN, HBO
HBO ran a digital campaign on BET's
Website for 30 days touting HBO shows
and series that would appeal to African
Americans. It garnered 2.3mln impressions
with a click-through of 0.22%.
-BET HONORS 2010, BET
BET's support of The BET Honors included
a series of online ads featuring host
Gabrielle Union. Impressions ran higher
than expected at 15mln and the interaction
rate of 4.5 exceeded the goal of 2.99.
Second Place:
-EPITAFIOS SEASON 2 MICROSITE, HBO
DIRECT MAIL
-NEXOS LATINOS™ TWC NYC ACQUISITION/UPGRADE,
WINTER 2010,
ECLIPSE MARKETING
36
cablefaxmag.com
Time Warner Cable sent a bright
magazine-format mailer that included a
proile of rock band Marie Celeste, On
Demand movies and reviews of original
series and pay-per-view concerts/events.
Strong results included response rates
reaching 1% among non-subs and 2%
with upgrading customers.
-HBO BLACK HISTORY MONTH, DIRECT
MAIL CAMPAIGN, HBO
HBO faced the economic slowdown head
on with a Feb '10 afiliate and partner
campaign. In a mailer sent to some 68K
addresses, HBO partnered with MSOs
and other providers, emphasizing relevant
documentaries and original series Treme.
Second Place: (Tie)
-COMCAST GMA LIFE TV UPSELL
MARKETING TACTIC, GMA NETWORK
-TV JAPAN COMCAST SF BAY AREA
FREE PREVIEW DIRECT MAIL 2009, INTERNATIONAL
MEDIA DISTRIBUTION
Third Place:
-TBS LOPEZ TONIGHT DIRECT MAIL,
TURNER
DIVERSITY AWARENESS
-TNT HAWTHORNE INSPIRED CONNECTIONS,
TURNER
TNT promoted HawthoRNe by focusing on
positive messages presented in the series
aimed at faith-based audiences. Reaching
out to faith-based groups and local
spiritual leaders, TNT helped its new series
premiere to more than 4mln viewers.
GRASSROOTS
-TNT HAWTHORNE MOCHA MOMS
SCREENINGS, TURNER
TNT partnered with African-American
social organization Mocha Moms on HawthoRNe
screenings for the group's 10 largest
chapters. As stated above, the series
premiered to more than 4mln viewers.
Second Place:
-BET HIP HOP AWARDS 2009, BET
Third Place:
-THE MO'NIQUE SHOW, BET
OUT OF HOME
-TBS LOPEZ TONIGHT OOH, TURNER
September 2010
Second Place:
-COMCAST GMA LIFE TV UPSELL
MARKETING TACTIC, GMA
Third Place:
-BRING LOVE HOME FOR THE HOLIDAYS,
TFC HOLIDAY GIFT WITH PURCHASE
PRINT AD, INTERNATIONAL
MEDIA DISTRIBUTION
RADIO
- BANDAMAX VICENTE FERNÁNDEZ
CONCERT SWEEPSTAKES, TUTV
TuTv joined Mediacom and Ranchera music
king Vicente Fernández to launch music
channel Bandamax. TuTV's sweepstakes
winners got a VIP trip to a Fernández concert.
Mediacom saw a 30% jump in sales.
Second Place:
-COMCAST HISPANIC SBN SCOREBOARDS,
AMEREDIA
TELEVISION
-MTV TR3S CENSUS 2010, MTV
MTV Tr3s promoted the importance of the
'10 Census through a site and PSAs directed
at Latino youth. The site generated
80K hits; 6K+ came via the MTV Tr3s link.
Second Place: (Tie)
-DE PELÍCULA EL SANTO DVD GIVEAWAY,
TUTV
-US CENSUS: DORA PSA, MTV
Third Place:
-ASIANS ALOUD, HBO
CableFAX: The Magazine
Turner Broadcasting's 6-week campaign
for Lopez Tonight included illuminated
boards, wild postings, bus kings and a
Times Square Twitter board that displayed
real-time messages promoting
the show, which premiered to more than
3mln viewers.
Second Place:
-BOLLYWOOD HERO, IFC
PRINT
-BOLLYWOOD HERO, IFC
IFC marketed mini-series Bollywood Hero
in major markets with half- and full-page
ads featuring Indian celebrities Neha Dhupia
and Pooja Kumar.
http://www.cablefaxmag.com

Cablefax The Magazine - September 2010

Table of Contents for the Digital Edition of Cablefax The Magazine - September 2010

Contents
Cablefax The Magazine - September 2010 - Cover1
Cablefax The Magazine - September 2010 - Cover2
Cablefax The Magazine - September 2010 - Contents
Cablefax The Magazine - September 2010 - 4
Cablefax The Magazine - September 2010 - 5
Cablefax The Magazine - September 2010 - 6
Cablefax The Magazine - September 2010 - 7
Cablefax The Magazine - September 2010 - 8
Cablefax The Magazine - September 2010 - 9
Cablefax The Magazine - September 2010 - 10
Cablefax The Magazine - September 2010 - 11
Cablefax The Magazine - September 2010 - 12
Cablefax The Magazine - September 2010 - 13
Cablefax The Magazine - September 2010 - 14
Cablefax The Magazine - September 2010 - 15
Cablefax The Magazine - September 2010 - 16
Cablefax The Magazine - September 2010 - 17
Cablefax The Magazine - September 2010 - 18
Cablefax The Magazine - September 2010 - 19
Cablefax The Magazine - September 2010 - 20
Cablefax The Magazine - September 2010 - 21
Cablefax The Magazine - September 2010 - 22
Cablefax The Magazine - September 2010 - 23
Cablefax The Magazine - September 2010 - 24
Cablefax The Magazine - September 2010 - 25
Cablefax The Magazine - September 2010 - 26
Cablefax The Magazine - September 2010 - 27
Cablefax The Magazine - September 2010 - 28
Cablefax The Magazine - September 2010 - 29
Cablefax The Magazine - September 2010 - 30
Cablefax The Magazine - September 2010 - 31
Cablefax The Magazine - September 2010 - 32
Cablefax The Magazine - September 2010 - 33
Cablefax The Magazine - September 2010 - 34
Cablefax The Magazine - September 2010 - 35
Cablefax The Magazine - September 2010 - 36
Cablefax The Magazine - September 2010 - 37
Cablefax The Magazine - September 2010 - 38
Cablefax The Magazine - September 2010 - 39
Cablefax The Magazine - September 2010 - 40
Cablefax The Magazine - September 2010 - 41
Cablefax The Magazine - September 2010 - 42
Cablefax The Magazine - September 2010 - Cover3
Cablefax The Magazine - September 2010 - Cover4
https://www.nxtbook.com/accessintelligence/CableFAX/cfx_april-2024
https://www.nxtbook.com/accessintelligence/CableFAX/cfx_december-2023
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-the-magazine-september-2023
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-the-magazine-august-2023
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-the-magazine-may-2023
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-the-magazine-december-2022
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-the-magazine-october-2022
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-the-magazine-august-2022
https://www.nxtbook.com/accessintelligence/CableFAX/Cablefax-The-Magazine-July-2022
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-the-magazine-may-2022
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-the-magazine-december-2021
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-october-2021
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-september-2021
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-august-2021
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-december-2020
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2020
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-july-2020_b
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2020
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-april-2020
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2019
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2019
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2019
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-june-2019
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-april-2019
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2018
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-october-2018
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2018
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-june-2018
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2017
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2017
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2017
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-april-2017
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-march-2017
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-october-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-may-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-march-2016
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2015
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2015
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2015
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-may-2015
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-march-2015
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2014
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2014
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2014
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-april-2014
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2013
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-october-2013
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2013
https://www.nxtbook.com/accessintelligence/CableFAX/cablefax-june-2013
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-december-2012
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2012
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2012
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2012
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-december-2011
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2011
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-october-2011
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2011
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-december-2010
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-november-2010
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-september-2010
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-july-2010
https://www.nxtbook.com/accessintelligence/CableFax/cablefax-may-2010
https://www.nxtbookmedia.com