Cablefax The Magazine - September 2012 - 10

The Leaders
11. Luis Silberwasser
EVP/Chief Content Officer,
Discovery Networks International
Discovery Communications
Silberwasser handles the Discovery
production and development unit
responsible for creating content across
209 countries and territories. This year,
he created a programming slate featuring more lifestyle content.
Silberwasser is especially proud of Discovery's programs that
bring lesser-known religions into the spotlight. " Life is diverse, "
he says. " No two individuals, situations, events are the same-
and television has a great opportunity to highlight and embrace
these differences. "
12. Jacqueline Hernández
COO, Telemundo, NBCU
Spanish programming has exploded
in popularity over the past decade. At
the forefront of this expansion stands
Hernández, a 20-year media expert
who directs Telemundo's youth-focused
mun2 network and oversees digital
marketing. Hernández has been key in targeting Spanishspeaking
audiences, recently supporting the launch of a NBCU
marketing initiative geared toward Hispanics. She believes " the
more diverse a business is, the more it understands the largest
audience growth opportunity today. "
13. Herb Scannell
President, BBC Worldwide America
The British invasion continues to sweep
the U.S., thanks to Scannell's skills at
growing the company's audience share
in its largest market outside the U.K.
Scannell oversees the lagship network,
BBC America, and BBC Worldwide
Productions, producer of " Dancing With the Stars, " as well as
all digital extensions. This year he's mining particular success
with the network's irst original series, " Copper, " which brought
BBC America its highest-ever series premiere numbers, and
expectations are high for the new season of " Dr. Who, " which
returns this fall.
14. Salil Mehta
COO/CFO, NBCUniversal
Entertainment & Digital Networks and
Integrated Media, NBCU
Mehta's knack for business and strategic
planning earned him a top spot
managing NBCU's fastest-growing business
portfolio. A master problem-solver,
10
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he oversees daily operations and company inances for properties
such as Oxygen, Telemundo, Style Network, Bravo and
Fandango. Mehta previously directed the integration efforts of
NBCUniversal and Comcast and also helped negotiate NBCU's
purchase of the Weather Channel and sale of the Sundance
Channel. Mehta is particularly proud of Oxygen's " The Glee
Project " for its inclusiveness, and he's " focused on improving
diversity within our business operations across every level. "
15. David Rone
President, TWC Sports
Time Warner Cable
When Time Warner Cable Sports
needed a leader with deep industry
knowledge to steer sports programming,
it quickly turned to Rone. Having
successfully scored the television rights
to the Los Angeles Lakers last year, Rone is now eyeing the
Dodgers, whose television contract is set to expire after the
2013 season. He credits his continued success to his inter-personal
skills and ability to articulate his thoughts in a respectful
and considerate manner. But like most of us, " the skill I would
most like to master is greater and more eficient time-management, "
he says.
16. Hernan López
President/CEO, Fox International
Channels, Fox Networks
López will go toe-to-toe with Telemundo
and Univision this fall as Fox
launches its Spanish-language network,
MundoFox. Partnering with Columbian
content provider, RCN, he hopes to
leverage the Fox brand and media assets to entice a swelling
Hispanic audience. Previously, his leadership helped increase
revenue for the Fox Latin American Channel 10-fold. He has
also overseen Fox's entry into premium content, sports, online
advertising and directed over a half-dozen channel launches.
17. Byron Allen
Chairman/CEO
Entertainment Studios
Just call him Mr. Entertainment. Allen
now owns six HD cable networks in
addition to his plans to launch AfricanAmerican-themed
Legacy.TV, and later
this year court show-themed Justice
Central. He's the mastermind behind Entertainment Studios'
new television subscription service platform, Smarttv.com,
as well as two new sitcoms- " Mr. Box Ofice " and " The First
Family " -for broadcast syndication and cable. Allen's knack for
delivering infectious programming has earned Entertainment
September 2012
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Cablefax The Magazine - September 2012

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Cablefax The Magazine - September 2012 - Contents
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