Cablefax The Magazine - September 2012 - 11

The Leaders
Studios Daytime Emmy nominations for three programs. Outside
the ofice, Allen for the past 20 years has emceed the annual
National Multiple Sclerosis Society Dinner of Champions, and he
has helped raise millions of dollars for research, programs, and
services for the National Multiple Sclerosis Society.
18. Scott Mills
President/COO
BET Networks
Leading BET's business functions,
including advertising sales, content
distribution and marketing, legal and
business affairs, inance, digital/mobile
research international and administration
operations is all in a day's work for Mills. The network has
had a busy year, making strides in connecting with viewers via
various technology ventures such as the iPad and iPhone app,
and planning new programming forays such as a late-night talk
series with former CNN anchor T.J. Holmes.
19. Ed Huguez
President, Affiliate Distribution
Starz Entertainment
Starz and Encore are both sitting atop
record subscription levels, and Huguez
is one of the main reasons why.
The lead distribution executive for the
company, Huguez recently rose to his
new position after he championed a string of new deals with
distributors including Cox, DirecTV and AT&T U-verse, bringing
Starz to more than 20 million subs and Encore to 33.6 million
subs as of April. With his elevated role, Huguez has spoken
more regularly at industry events, and his proile is almost
certain to rise in tandem with these growing nets-especially as
buzz continues to build around Liberty Media's spin-off of Starz
and a potential sale down the road.
20. Louis Carr
President, Broadcast Media Sales
BET Networks
Carr leaves no stone unturned when it
comes to formulating deals to generate
revenue for BET, Centric and BET.
com. He's the brains behind such
initiatives as BET's Black College Tour
for Historically Black Colleges and Universities, and his sales
team has had a stellar 21 straight years of advertising revenue
growth. Today, Carr is responsible for 60% of the company's
total revenue, rendering him one of the most inluential AfricanAmericans
in the media and marketing industry. When not
engrossed in BET's media matters, Carr presides over TV LLC,
a real estate company that owns, manages and invests in multiCableFAX:
The Magazine
September 2012
family apartment buildings in Chicago and that has contributed
to the redevelopment of the city's inner-city neighborhoods.
21. Laureen Ong
President, Travel Channel
Scripps Networks Interactive
Ong brought Travel Channel the network's
most successful year in 2011.
She also played an instrumental role in
the acquisition of Travel Channel International,
widening brand outreach. Her
mix of media experience, combined with her powerful business
foresight, has resulted in tremendous company growth. What's
her secret to good decision-making? Waiting. " Sometimes a
problem solves itself, sometimes an answer evolves that was
not immediately apparent, and sometimes you simply need
more time to think about a situation, " she says.
22. Lino Garcia
GM, ESPN Deportes
ESPN Deportes is ESPN's gateway to
serving Hispanic sports fans, and Garcia
is a formidable team captain. What
" has helped me greatly in my career is
visualizing what 'could be,' and making
it a reality rather than staying with
what's already tried, proven, easy and already exploited, " he
says. He oversees marketing, programming, digital and sales
operations, executing out-of-the-box strategies such as recent
deals that enable advertisers to deliver their messages in
both English and Spanish. Over the last year, Garcia oversaw
an increase in the network's live weekly soccer programming
to an average of eight premier matches, and under his leadership,
ESPN also launched the irst bilingual " This is SportsCenter "
campaign.
23. Enrique " Henry "
Martinez
President/Managing Director
Discovery Networks Latin America/
U.S. Hispanic
Discovery Communications
The global warming trend continues
around Martinez, whose decade-long
leadership has propelled DLA/USH to one of the industry's
fastest-growing international divisions now with 13 networks
distributed in 39 countries and territories, reaching more than
236 million cumulative subscribers and customized in three
languages. A pioneer of pay TV in Latin America, team player
Martinez says he always strives to build " the greatest team
possible and [to] collaborate with it to set and then accomplish
clearly articulated objectives. "
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